Business Plan for Weight Loss App

BUSINESS PLAN
Weight loss- App

Introduction- Process innovation and
business idea
• Process innovation is concerned with implementation
of a significantly improved method of delivery or
production of a product.
• This comprises of changing the software, equipment
or the overall techniques of production.
• The present business plan aims at adopting process
innovation for expanding access to quality and
affordable healthcare.

Continued...
• The business plan is related to an app that has the special
feature of allowing the users to lose weight.
• With the help of the app, the users will be able to calculate
their daily intake of calories.
• Moreover, the app will also provide them with suggestions
regarding the ways to burn the gained calories.
• It will also suggest them methods of reducing calorie intake.

The new business concept
Business concept: The concept of this business is based
on use of mobile application for accessing healthcare
services regarding the issue of weight loss.