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BUS5SMM: Sustainable Management and Marketing Assignment

   

Added on  2020-05-16

12 Pages3516 Words53 Views
Running head: Sustainable management Sustainable management

1Table of ContentsBackground and Introduction......................................................................................................................1Planning and strategy..................................................................................................................................1Goals and plans setting practices.............................................................................................................2Approaches to planning and sustainability..............................................................................................2Human resource management....................................................................................................................2Competitive strategies.............................................................................................................................3To search right candidates and to maintain proper employees..............................................................3Human resource management practices and sustainable practices in Intrepid Travel Company...............4Leadership...................................................................................................................................................4Leadership styles and proper leadership.................................................................................................4Features of leadership.............................................................................................................................5Sustainability in leadership......................................................................................................................5Controlling the value chain and technology................................................................................................5Strategies and recommendations................................................................................................................6Promotional strategies............................................................................................................................6Cost strategy............................................................................................................................................6Cross-cultural strategy.............................................................................................................................7Conclusion...................................................................................................................................................7References...................................................................................................................................................8

2Background and Introduction Intrepid Travel Company is one of the largest adventure travel company that offer more than 1500 itineraries in more than 120 countries. The company was established in 1989. Headquarter of the company is in Melbourne, Australia. Intrepid Travel Company has more than 1600 employees and the structure of the organization is also attractive. The paper gives emphasis on the importance of sustainability of Intrepid Travel. The company offers many services to the public worldwide. The paper also takes into consideration planning, human resource management and leadership styles. Sustainability is important for the company to make proper plans so that human resource management of the company can be improved. In Intrepid Travel Company the top management tries to manage all the operations of the organization so that goals and objectives can be accomplished. It is evaluated that macro environment plays an essential role so that the advantages related to long-term can be achieved. The external environment is political, social, legal, environmental and economic factors. Innovative technologies are taken into consideration by the organization so that proper activities can be conducted in the organization. The level of competition is high that gives direct influence on the operations of the organization. The competitors of the company are Holland American line.Planning and strategy The mission of Intrepid Travel Company is to give benefits to the employees so that the activities of the organization can be conducted smoothly with positive results. The main focus ofthe organization is to give best services to the customers so that the customer's satisfaction level of the customers can be enhanced effectively. Intrepid Travel Company vision is to be unique and trusted travel companies worldwide (Evans, 2015).

3 The aim of the company is to provide services that enhance the satisfaction level of the customers. There are many values that the company considers so that the work can be conductedsmoothly. The values of the organization are innovation, leadership, and teamwork. It is essential to minimize the problems that are prevailing in the company. Intrepid Travel Company considers the problems so that the activities of the organization can be managed effectively (Dhar, 2015).Goals and plans setting practices Intrepid Travel Company set the goals according to the market conditions. The company maintains proper objectives so that profits and revenue can be achieved effectively. The employees of Intrepid Travel Company try to work together so that the operations of the organization can be conducted smoothly. Approaches to planning and sustainability To conduct the activities of the organization in a managed form it is important to considerproper planning so that the objectives and goals can be determined. Sustainability also has an important in the Intrepid Travel Company. The focus of the company is on creating the proper environment in the workstation. The holistic and systematic approach is the approaches that helpto conduct the trading activities of the organization in a smooth manner. By considering these approaches it is seen that correct decisions are taken that give an advantage to Intrepid Travel Company (Sparrow et al., 2016). The theories that are taken into consideration by the company are many like the proactive, pre-active and inactive approach that help to achieve profits in a proper manner. Typesof planning are tactical, strategic and operational planning that helps the company to achieve a competitive factor in the market. The plan related to operational also considers the activities of the organization so that the operations of Intrepid Travel Company can be smoothly operated by the workers of the organization (Altinay et al., 2015).Human resource management In Intrepid Travel Company, human resource management has an important role so that the operations of the company can be conducted in an effective manner. The organization tries tomaintain proper human resource management so that the rules and policies are followed in a

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