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Report on Strategy, Enterprise and Innovation

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Added on  2019-12-04

Report on Strategy, Enterprise and Innovation

   Added on 2019-12-04

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STRATEGY, ENTERPRISE& INNOVATION
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Table of ContentsINTRODUCTION...........................................................................................................................1Question 1: Analysis of strategic capabilities and external environment........................................1a) Critical analysis of internal resources and competences that sources of competitiveadvantage.....................................................................................................................................1b) Impact of changes in the industry and external environment on the entrepreneurial activities.....................................................................................................................................................3Question 2: Analysis of strategic choices for Marriott hotel...........................................................4a) Critical evaluation of two strategic options that can increase entrepreneurial opportunities.4CONCLUSION................................................................................................................................6REFERENCE ..................................................................................................................................7
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INTRODUCTIONStrategy, Enterprise and Innovation can be determined as a subject group that includesactivities for engaging in research that is transferred in four key areas which includes riskmanagement, innovation management, entrepreneurship and business strategy. There are manyorganizations which provide their customers with similar products and services (Ma, 2013).Companies make use of strategies through which they aim at developing unique image amongcustomers mind. Present report is about Marriott hotel which is well known for its luxuryservices. This report covers critical analysis of companies internal and competences that aresources of competitive advantages. Lastly, it also includes of two strategic options that could bepursued by the company in order to increase its entrepreneurial opportunities in the industry. Question 1: Analysis of strategic capabilities and external environmenta) Critical analysis of internal resources and competences that sources of competitive advantageWithin Marriott hotel there are different set if activities that take place. All theseactivities work in order to achieve the organizational goals and objectives. There are differentinternal resources that help firm to direct the effort towards common goal (Markides and Sosa,2013). Below given are the internal resources within Marriott hotel:Management: Ultimate aim of any organization is to gain maximum profit and this isonly possible when firm understands their customers needs and requirements. There are differentoperations that work in order to attain the objectives. With this respect, Marriott hotel has diverseset of operations and these are required to be managed effectively so that service users can besatisfied (Rothaermel, 2015). However, there are issues that are faced business whenmanagement fails to operate their business operations efficiently.Human resource: Employees are the face of organization as they have direct interactionwith customers. They are the one who present the services that are provided by the cited firm.Company can attain competitive advantage when they have workers with effective skills andknowledge. In contrast to this, issues arises when employees do not understand their customersrequirement and this negatively affects the perception towards the services that are provided bythe firm (Shan, 2016). Machineries: These are the tools and equipments that are provided by the firm toemployees. It enables to provided high quality services. In this context, it is the responsibility ofcompany to provide their staff member with training so that they will be able to make use of1
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