Strategy Enterprise and Innovation

Strategy Enterprise
and Innovation

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Critically analyse the internal resources and capabilities to give organisation competitive
advantages...................................................................................................................................1
2. Evaluate the impact of external environment factors on the entrepreneurial activities
of the firm...................................................................................................................................4
3. Evaluate the impact of the competitive forces on entrepreneurial activities and
profitability within the industry.................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCE ..................................................................................................................................8

INTRODUCTION
The Enterprise Strategy is term as corporate strategy which defines widest form of
strategy within business. Enterprise comprises to deals with having issues that creating overall
impact. This form of practice developed at high level within a firm and having authority of
decision making is enhanced by managers or Board of Director of particular company.
Innovation brings uniqueness, creation along with development and implementation towards niw
ideas or vision that ongoing process (Lainez and et. al., 2018). Through this concept it improves
efficiency and effectiveness to gaining competitive advantages.
For this report, the organisation known as Netflix incorporated, it is American technology
and media service provider and production of media company headquarter is operated from Los
Gatos, Gatos, California. It was founded in 1997 and serving the areas worldwide along with
founder are Reed Hastings and Marc Randolph (Altamony and et. al., 2016). The revenue is
generates as per $20.156 billion with number of employees are 8,600 international served their
contribution. In this report, topci are covers critical analyse of internal environment capabilities,
key driver of change in external environment along with evaluate their impact on organisation
basis. Impact of main competitive forces which is influence in entrepreneurial activities towards
organisation increase profitability.
MAIN BODY.
1. Critically analyse the internal resources and capabilities to give organisation competitive
advantages.
Internal Environment: It defines about the culture, members, events and factor within
organisation having competency to influence decisions of organisation. Some of tools or
techniques helps to individual for identify their internal capabilities (Borshalina, 2019). As for
Netflix internal competency can scrutinize through Swot analysis and Value chain assessment
where it helps to gain more competitive advantages.
Swot analysis: It is strategic planning techniques which is assort to help individual for assessing
particular firm's strength, weakness, opportunities and threats which related towards business
competition or project planning.
Swot analysis of Netflix:
Strength Weakness
1