(PDF) Strategy evaluation process

STRATEGY EVALUATION

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Define critical components of Amazon Fresh business model with use of business canvas
model tool....................................................................................................................................1
2. Critically analyse the term as empathy mapping and journey mapping to identify the critical
elements of online shopping........................................................................................................2
3. Define Amazon fresh business model to identify what opportunities might exist to partner
with 2nd tier industry...................................................................................................................3
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Strategic evaluation defined as assessment process that measures out the evaluation of the
health and productivity of the firm and future undertakings (Punt and et.al., 2016). It is defined
as process that aids to determine the effectiveness of given strategy in order to achieve the
organisational objectives. This is the final step of strategy management process. Therefore, this
determines the corrective actions that has to be taken to carry out business activities.
The present report is based on critically analysing the capabilities of Amazon Fresh to
successfully meet out the requirements of those customers. Henceforth, report will cover the
critical components of Amazon Fresh business model with use of business canvas model, use
range of design thinking methodologies such as empathy mapping and journey mapping to
identify critical elements. Lastly, identify the opportunities that might exist to partner with 2nd
tier industry player as
MAIN BODY
1. Define critical components of Amazon Fresh business model with use of business canvas
model tool.
Amazon fresh business model has clear strategic intent to have expansion continually at
across any available and viable global markets. This is firm that mainly apply its expertise in
responsive delivery and efficient logistic with huge scale to ensure high level of sourcing and
distribution efficiency (Weijerman, Fulton and Brainard, 2016). Therefore, critical components
of Amazon fresh business model with use of Business canvas model defined in following term
as-
Business canvas model- Being the strategic tool for designing quickly and defining business
idea or concept. This is effective in terms to help and to understand business model in structured
manner. Therefore, this defined in following manner as-
Key partners- This is one of the innovative enterprise and this firm has their central focus on
obsession of customer. It is firm that focusing over business to consumer connections between
itself and clients and relationship between supplier and the facilities as online purchase, self-
service, co-creation and automated service (Surma, and et.al., 2018). Therefore, the main partner
of the firm are as affiliates, network of sellers, publisher and join ventures etc.
Key activities- The main of the activities that offers by the extraordinary eCommerce
marketplace is to provide the unified state in which customer can interact with all the site that is
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retail stire. Henceforth, the key activities of this entity is to deal in merchandising and activities
as design & production.
Key resoruces- The key resoruce of this entity are as physical warehouses and human web
application & development practices. Thus, primary resoruces of this enterprise are as brand,
platform, staff, Robotic system. Henceforth, it is the company that majorly focus over the
innovation strategy that is centered around customer driver innovation.
Value proposition- Being the most innovative and customr centric firm that always looks for the
satisfaction of the customers. Henceforth, this entity has three customer value proposition as low
prices, fast delivery speed and vast selction of the commodities. Therefore, the main key
activities of Amazon as to deal in process of merchandising, production and design. Herein, they
undertakes the R&D to enhance the automation and to stramline the lower cost and price of the
commodities. Hence, this firm has their core value proposition as convenience, price, vast
selection and instant fullfilment with the eReader.
Low cost structure- The service of the Amazom mainly put their focus over the key activities as
IT and fullfillment infrastructure and economies of scale (Dawson and et.al., 2016). Therefore,
they aimed at offering the maximum value for the customers at the lowest rate of prices in
addition to wrapping business around the customers.
Customer relationship- Amazon has the reputation for providing the customers with the things
thet need in convenient space. Henceforth, customer gest benefitited with this firm s they focus
over providing lower priced commodities. Hence, the service of this firm avail to the customers
who are certainly aimed at wide audience that intersted in internet shopping. Therefore, the main
aim is to target the customer of the all ages.
Customer segmentation- This entity has take their initiative in terms to hav the customer
segment on the basis of terms as individual leverage, group leverage and at the level of global
consumer market. This kind of working provide better and effective support from the customers.
2. Critically analyse the term as empathy mapping and journey mapping to identify the critical
elements of online shopping.
Designing and developing the commodities involves the large team of the people with the
differ background and experiences (Gupta and Muhuri, 2019). Hence, the main aim of using this
mapping is to enhance the online shopping of customers within the market. Henceforth, there ar
e two mapping as empathy and journey mapping as-
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Empathy mapping- It is defined as the colloaborative visvulisation tool that aids to articulate
the knowledge about the user in terms to creation of the shared understanding of the needs of the
users and to aid in making decision of the customers. Therefore, it is the kind of colloborative
tool that works as to gain the deeper insights into their customers needs. Henceforth, by
focussing the needs of the customers the online shopping can be enhanced. Therefore, to enhance
the growtrh of online shopping the firm has to put their major emphaises on strategic
opportunities, customer perception and to generate the innovative ideas.
Customer Journey mapping- It is the map that defines the visual presentation of the experience
of the customers. This is very effective in order to determining the customer experience and to
build the long term relationship. With help of this tool, there can be improvement in needs and
requirement of the customers, define prospective customers in relation to complete the purchase
of the customers. Thus, it is very interactive model as it allows customer to make interaction with
business. By focussing over the needs and preference the entity can work as to maximise the
effectiveness.
Henceforth, it can be concluded that empathy mapping and journal mapping are the both
crucial term that aids to develop and enhance the shopping experience of the customers. Thus,
this both tool aids to have identification of the need of the customers.
3. Define Amazon fresh business model to identify what opportunities might exist to partner with
2nd tier industry.
The merger of Amazon fresh model with the Woolworths group is one of the major
australian company with extensive retail interest. Therefore, this is frim that engaged in the
grocery store chain that provuides the innotaive services to the customers. If the Amazon fresh
merged with the Woolworth Ltd, it aids to create the stragic map that aids to identify the
acquicition targets. Furthermore, the one of the major benefit of the merger and acquistion is to
merge their power and control over the markets. Thus, Amazon fresh deal in the online services
and this aids to have enhancement in value genration, increase in cost efficiency and to enhance
market share that all leads to enhanced value generation for the enterprise (How does Amazon
Work: Insights into Business Model and Revenue Analysis, 2018). Henceforth, Woolworth is also
a super market retail chain that engaged in providing grocery products to the customer. By
having online services they can able to get reach to the more number of the customer and this
leads to enhance the profitability and productivity within the enterprise.
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On the other hand, it can be stated that merger of the enterprise leads to reduction in the
competition and to lead the higher prices for the consumers. This aids to enhance the market
share of the enterprise. Therefore, merger and acquisition is need to be done in order to
stimulating growth, competitive advantage, to enhance market share and influenciong the supply
chains. Merger and acquision leads to gain the economies of the scale and this could leads to
higher the selling graph of the enterprise. It is very beneficial in terms to enhance the market
share of the enterprise so that sales growth of the firm can be enhanced and entity can able to
gain the competitive advantage within the market.
CONCLUSION
Hereby, it can be concluded that stratgic evaluatiopn means collecting the information
about the stragic plans to determine the effectiveness of gaining enterprise objetives. It is very
efefctive as it aids to maintain the up to date data of the enterprise. Thus, preset report was based
on the business activities of Amazon fresh and this firm deal in providing online services to the
customers.
Henceforth, report has covered the activities as to define the Azazon fesh business model
with help of business canvas model, to analysed the term as empathy and journal mapping to
fosters the shopping experience of the customers and opportunities has been idenfied of getting
partnering with Amazon fresh model in order to gain competitive advantage within business
enterprise.
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REFERENCES
Book & Journal
Punt, A. E and et.al., 2016. Management strategy evaluation: best practices. Fish and
Fisheries. 17(2). pp.303-334.
Weijerman, M., Fulton, E. A. and Brainard, R.E., 2016. Management strategy evaluation applied
to coral reef ecosystems in support of ecosystem-based management. PLoS One, 11(3).
p.e0152577.
Surma, S and et.al., 2018. Herring supports Northeast Pacific predators and fisheries: Insights
from ecosystem modelling and management strategy evaluation. PloS one, 13(7).
p.e0196307.
Dawson, H. A and et.al., 2016. Management Strategy Evaluation Of Pheromone‐Baited Trapping
Techniques To Improve Management Of Invasive Sea Lamprey. Natural Resource
Modeling. 29(3). pp.448-469.
Gupta, P. K. and Muhuri, P. K., 2019. Computing with words for student strategy evaluation in
an examination. Granular Computing, 4(2). pp.167-184.
Online
How does Amazon Work: Insights into Business Model and Revenue Analysis. 2018. [Online]
Available through:<https://www.ncrypted.net/blog/how-does-amazon-work-insights-into-
business-model-and-revenue-analysis>.
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