This assignment requires a comprehensive analysis of Hilton Worldwide's business performance, focusing on its strengths, weaknesses, opportunities, and threats (SWOT). Students must evaluate the company's financial health, brand positioning, market share, and operational efficiency. The analysis should also examine Hilton's growth strategies in the context of a dynamic and competitive hospitality industry. Key areas to consider include expansion plans, technology adoption, customer loyalty programs, and responses to emerging trends such as the sharing economy.