Strategy Report of Apple Watch

Running head: STRATEGY REPORT.
Strategy report of Apple Watch
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Strategy report of Apple Watch1
Executive Summary
The series of Apple Watches have found to go through yearly upgrades and has improved
both in the product and sales since its launch. Presently, the series of Apple Watch tends to be
the best tech wearable on this planet. The new launch of fourth series of Apple Watch was re-
engineered and redesigned helping the users to be more active, stay connected and manage their
own health in new powerful ways. The recent innovation of Apple Inc. is the series of Apple
watch has brought a revolution in the market of smartphone. . The news of Apple’s invention of
developing smart watches started to spread in 2011and in 2015, apple finally launched the first
Apple watch in market. . Developing the right mix with a marketing strategy to attract the
customers must be done skillfully. In this discussion a strategy report of Apple Watch will be
discussed further. Phase A will discuss the product with its present scenario in the market and
Phase B will discuss the Commercial and Technological viability analysis of the chosen product
including the factors related to positioning, target market, segmentation, marketing strategy and
competitive strategy in the market.

Strategy report of Apple Watch2
Table of Contents
Executive Summary.........................................................................................................................1
Phase A............................................................................................................................................4
1.1Background.................................................................................................................................4
1.2 Vision.....................................................................................................................................4
History.............................................................................................................................................4
1.3 Product Portfolio....................................................................................................................4
 September 2014: The next chapter in Apple’s Story............................................................4
 September 2016: Brighter, faster, more capabilities............................................................5
 September 2017: Leave the phone behind............................................................................5
1.4 Milestones and important events...........................................................................................6
 September 2018: Guardian and Guru...................................................................................6
Present Scenario Analysis................................................................................................................6
2.1 Product Description...............................................................................................................6
2.2 Market description and position............................................................................................7
2.3 Comparison with competitors................................................................................................7
2.4 Current competitive strategies...............................................................................................7
Phase B............................................................................................................................................8
2. Technological Viability Analysis................................................................................................8
2.1 Firm Related Factors.........................................................................................................8

Strategy report of Apple Watch3
2.2 Project related factors........................................................................................................8
2.3 Summary Analysis.................................................................................................................9
3. Commercial Viability Analysis...................................................................................................9
3.1 Product related factors......................................................................................................9
3.2 Market related factors.....................................................................................................10
3.3 Summary Analysis...............................................................................................................11
4. Future Pathways.........................................................................................................................11
4.1 Opportunities and challenges...............................................................................................11
4.2 Team Reflection...................................................................................................................12
References......................................................................................................................................13