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Strathfield Collage Assessment 2022

   

Added on  2022-10-11

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STRATHFIELD COLLEGE
Strathfield College Pty Ltd
Assessment Task 2
Assessment Details
Qualification
code
BSB61015 Qualification
Name
Advanced Diploma of Leadership& Management
Unit Code BSBMKG609 Unit
Name
Develop a Marketing
Plan
Assessment
Type
Project/Presentation
Instructions to the Candidates
Pre-Requirement for this task
Student must review
Lesson materials provided in class
Examples used in lessons.
Instructions to Students:
Please complete assessment task within the time frame given
You must attempt all the requirements that are addressed within this assessment task.
Copying or any kind of cheating is absolutely not permitted, if someone is found cheating or copying, will be debarred from the
assessment and a disciplinary proceeding would begin
Part A- Develop a Marketing Plan (Draft)
Procedure
a. Executive summary –
Houzit is an organisation specialising in various kinds of home-ware
fittings. The organisational plan is set to achieve greater market share.
The organisation will be able to cater to environmental friendly products.
b. SWOT analysis –
Strengths of the organisation includes excellent staffs who are highly
skilled and knowledgeable. High loyalty amongst customers with assorted
offerings exceeding competitor’s range is another major strength.
Weaknesses includes a limited marketing budget. The struggle of long-
term repayments of customers is a major weakness. Opportunity includes
catering high growth areas with significant market share. Threats is
competition from local and national chains.
c. Marketing objectives –
The marketing objectives includes capability foray into retail market
space.
BSBMKG609 -Develop a Marketing Plan Task 1V3.1
CRICOS Code: 02736K National Code: 91223 ABN: 85 168 435 667
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