Solved Develop and Apply Knowledge of the Marketing
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Added on 2020-12-01
Solved Develop and Apply Knowledge of the Marketing
Added on 2020-12-01
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BSBMKG418 Marketing KnowledgeWorkbook 2Page 1 of 9BSB418 Develop and Apply Knowledge of the Marketing Communications Industry Workbook 2 of 2Name: _______________________
Assessment Cover Sheet – Out of ClassFaculty:Foundation and BusinessSection:Business ServicesCollege:Qualification Number & Name:Certificate IV Marketing and CommunicationsTAFECourse no:Unit of Competency Number & Name:BSBMKG418 - Develop and apply knowledge of marketing communication industryAssessment 1Task 2:Workbook 2AssessmentDue Date:Assessment Instructions:Complete all tasks detailed in the following pagesFill in this assessment cover sheet and submit with your completed assessment task Sign the declarationSubmit the completed task within the outlined timeframe Number of words/pagesPresentation required i.e. ppt/pressi/hardcopyAny time specificationsAssessment Criteria:Research and report on the marketing communications industry structure, its role in society and within particularorganisationsDevelop a stakeholder analysis relevant to particular organisationsScope the impact of new and alternative communication technology on the marketing communications industryResearch and report on the current issues affecting the marketing communications industry.Discuss current issues and trends which affect the marketing communications industryCategorise industry structures and networksDescribe organisational and client operating environments, structures, and business and marketing plansList the current digital communications technologies, platforms and devicesOutline principles and practices of marketing communications and media strategies.STUDENT ORIGINALITY DECLARATION: Please tick to indicate that you understand the following statements:I declare that:The attached assessment is my own work, except where I have cited the original source (check with your teacher as appropriate citation is different for different courses). For the purposes of assessment, I give the assessor of this assessment permission to:Reproduce my work and provide a copy to another member of staff, andValidate the assessment for its authenticity which may include communicating a copy of my work to a checking service (which may keep a copy of my work on its database for future plagiarism checking).Student Name:Student ID:Student Signature:Date:Assessment Outcome:Satisfactory (S) Not Satisfactory (NS) Resit (RS) BSBMKG418 Marketing KnowledgeWorkbook 2Page 2 of 9
Assessor Name & Signature:Date:Question 1 - Briefly describe each employment position/role and responsibilities in the marketing and communications industry. Employment Position/ RoleDescription of role and responsibilitiesProduct ManagerProduct managers are responsible for controlling the success of the products and leading the team that are responsible for improving it. They are creating the strategies, roadmap, features and definitions for the products. This role may also include the responsibilities of forecasting and marketing.Brand ManagerBrand managers are responsible for the creation and lasting impression perceived amongst consumers and improving the organisations product sales and market share. This can be achieved by creating advertisements and marketing activities that portray the right brand image. By using the analytical data from researching consumer markets and generating names for new/existing products or services, as well as coming up with ideas for new packaging designs to help enhance the brands image. Marketing ManagerMarketing managers are responsible for managing the company's marketing initiatives. Using market research and analytics to direct marketing strategies and plans. They’ll oversee the production of all promotional materials and marketing campaigns. They are also responsible for the process of conducting interviews, hiring, and training of marketing staff members as well as establishing the marketing goals based on past performance and market forecasts. Working alongside their marketing staff to develop detailed marketing plans for the chosen media channels and sales teams. Can be subject to the approval and oversight for the creative development of promotional materials and advertisements.Marketing DirectorMarketing Director (MD) will be in charge of leading the organisations overall marketing efforts. There is a high responsibility for providing the right guidance to your marketing department, evaluating and developing/improving marketing strategies, coordinating your teams marketing efforts and positioning the organisations brand. Also responsible for organising company conferences, major events and industry shows. Understanding and developing budgets and finances will be the most important responsibility for an MDin maintaining the organisations operations.Chief Marketing OfficerChief Marketing Officer (CMO) responsible for supervising the development and execution of marketing and advertising initiatives to increase revenue for the organisation.The CMO responsibilities also include new business/product development,distribution channel management and customer service operations. The CMO ensures the organisation's message is distributed across these channels and to the targeted audiences in order to meet sales objectives. The CMO's primary responsibility is to generate revenue by increasing sales through all available channels within the organisation through product marketing, market research and advertising.Digital Marketing ManagerDigital Marketing Managers are in charge of leading the marketing team, brainstorming innovative and new strategies for brand loyalty and overseeing all aspects of the digital marketing department. The key goal in this role is to help grow the organisations influence while also increasing brand awareness.BSBMKG418 Marketing KnowledgeWorkbook 2Page 3 of 9
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