Strathfield Collage Assessment 2022

STRATHFIELD COLLEGE
Strathfield College Pty Ltd
Assessment Task 1
Assessment Details
Qualification
code
BSB61015 Qualification
Name
Advanced Diploma of leadership & Management
Unit Code BSBMKG609 Unit Name Develop a Marketing
Plan
Assessment Type Report writing
Instructions to the Candidates
Pre-Requirement for this task
Student must review
• Lesson materials provided in class
• Examples used in lessons.
Instructions to Students:
• Please complete assessment task within the time frame given
• You must attempt all the requirements that are addressed within this assessment task.
Copying or any kind of cheating is absolutely not permitted, if someone is found cheating or copying, will be debarred from the
assessment and a disciplinary proceeding would begin
BSBMKG609 -Develop a Marketing Plan Task 1V3.1
CRICOS Code: 02736K National Code: 91223 ABN: 85 168 435 667
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STRATHFIELD COLLEGE
Strathfield College Pty Ltd
1. Organisational overview
Develop an organisational overview that:
a. outlines the strategic direction and organisational objectives
Houzit strategic direction is focused on making and providing its customers
homeware products that caters to customer needs and are environmental friendly.
The organisational objectives focuses on providing quality products that matches
customer needs and demands in the market.
b. outlines the current size, capabilities and resources of the organisation,
including any notable strengths and weaknesses
The current size, capabilities and resources of the organisation includes capability
to cater to entire Brisbane area. Its key strength includes ability in offering a wide
range of home-ware products on easy payment terms. Strengths also includes
quality unique items with excellent staffs in the company. There is tremendous
loyalty of customers with great retail space. Weaknesses includes limitation in
marketing budget in developing brand awareness.
c. identifies any gaps between the objectives, and the current capabilities
and resources.
The company needs to develop products in an environmentally friendly manner. Its
resources and current capabilities are not matched to providing customers
environmentally friendly products.
2. Opportunities
a. Explore and list possible marketing opportunities, outline common marketing
strategies and marketing approaches and Identify two marketing opportunities
that meet the objectives and evaluate the risks and benefits of each
opportunity.
The possible marketing opportunities is to target high growth area and increase
sales opportunities outside the targeted area in greater Brisbane region. These
opportunities in marketing will be able to generate greater revenue earning for the
company and also generate greater sales. It will generate retail space for the
BSBMKG609 -Develop a Marketing Plan Task 1V3.1
CRICOS Code: 02736K National Code: 91223 ABN: 85 168 435 667
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