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Introduction to the business of advertising and promotion

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Added on  2020-06-04

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Advertising and promotion INTRODUCTION 1 TASK 11 1.1 Communication process that is involved in advertising and promotion. 2 1.4 Current trends of promotion and advertising.3 TASK 23 2.1 Role of advertising in the promotional strategies.3 2.2 Strengthening of the business with the used of branding. 6 TASK 46 4.1 Process of formulation of budget.6 4.2 Development of the promotional plan. In this the company will be required to inform the customers in relation to the product offered by them by help of message (

Introduction to the business of advertising and promotion

   Added on 2020-06-04

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Advertising and promotion
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Communication process that is involved in advertising and promotion...............................11.2 Structure of advertising and promotion industry..................................................................21.3 Regulation of promotion.......................................................................................................21.4 Current trends of promotion and advertising........................................................................3TASK 2............................................................................................................................................32.1 Role of advertising in the promotional strategies.................................................................32.2 Strengthening of the business with the used of branding......................................................42.3 Reviewing the creativity of advertising................................................................................42.4 Manner in which work is carried out in agencies.................................................................5TASK 3............................................................................................................................................53.1 Primary techniques that are used in below line promotion...................................................53.2 Other techniques in below line..............................................................................................6TASK 4............................................................................................................................................64.1 Process of formulation of budget..........................................................................................64.2 Development of the promotional plan...................................................................................64.3 Integration of promotional techniques and strategies...........................................................74.4 Measurement of effectiveness of the campaign....................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
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INTRODUCTIONIn the competitive environment, advertising and promotion is the main activity thatshould be taken into consideration so that all the potential customers can be attracted. It isimportant to do this because there are many customers who want to avail the services andproducts but are not aware about them (Armstrong and Taylor, 2014). By advertisement the salesif the company will be increased. In this report the manner in which it should be performed and aplan will also be presented in this regard in context of Zara. The techniques which are requiredso that the measurement of effectiveness can be done will also be discussed in this report.TASK 11.1 Communication process that is involved in advertising and promotion.Communication is the aspect that should be given great focus so it is required that propersystem should be established. In this the company will be required to inform the customers inrelation to the product offered by them by help of message (Boxall and Purcell, 2011).Thewhole process in relation to communication will be involving four major elements which arereceiver, sender, then a message should be there together with the communication channelrequired to transmit it. The channel that will be used to transfer the message is known as media.The message is required to be encoded in symbolic manner which include words, signs butbefore this it will be needed that purpose of the message should be clearly understood by thesender. Then decoding will be done so that sense can be made out of the symbols. it will beconsidered as success only when the message in understandable to the receiver and then afterthat they will provide their response in relation to it and that will be known as the feedbacks.There are various factors which should be taken care off as they will affect the process whichwill include competition, economic and socio cultural aspects and also the legal framework thatwill have to be complied with. The persons to whom the information is to be communicated willbe identified so that promotion can take place in the correct direction. All of these will be done inthe whole process and feedbacks will be asked so that further improvement can be made in it andmarketing can be done in most efficient manner.1
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