Introduction to advertisement and promotions

ADVERTISEMENT AND
PROMOTIONS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Communication process which can be applies to advertisement and promotion..................1
1.2 Explains the organisation of the advertisement and promotions industry............................2
1.3 Assess how promotion is regulated.......................................................................................2
1.4 Current trends in advertising and promotion........................................................................3
2.3 Review the creative aspects of advertisement.......................................................................3
2.4 Ways of working with advertisement agency.......................................................................3
TASK 2............................................................................................................................................4
2.1 Role of advertisement in integrated promotional strategy....................................................4
2.2 Branding which used to strengthen the chosen enterprise....................................................4
3.1 Primary techniques of below the line promotional...............................................................5
3.2 Other techniques of below the line........................................................................................5
4.1 Process for formulate of budget for integrated promotional strategy...................................5
4.2 Development of a promotional plan for the organisation.....................................................6
4.3 Integrate plan with promotional activities.............................................................................6
4.4 Appropriate techniques for measuring campaign effectiveness............................................7
M1...............................................................................................................................................7
M2...............................................................................................................................................7
M3...............................................................................................................................................7
D1................................................................................................................................................7
D2................................................................................................................................................8
D3................................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Advertisement and promotion is effective techniques which used by the company to
enhance their operations and outcomes. These are very essential elements for compare products
and services with another enterprise (Gholami, Roushanghias and Karimiankakolaki, 2016).
Present study is based on M&S which is an extended retail products to attract various customer
towards the business. For gaining insight knowledge of the company present report covers
communication process which applied in advertisement and promotions, furthermore, it includes
current trends in advertisement and promotion which impact of ICT.
TASK 1
1.1 Communication process which can be applies to advertisement and promotion
Communication is very important element that convey essential message to large part of
audience. In M&S it can be done in the following steps:
Sender
Sender is a person who send message as information in audience. They promote their
products and services through providing information as advertisement for M&S.
Encoding
In this step, sender encode message in symbol, sign for keep secrecy in information.
Message is contains accurate information for each receiver (Rasool, Rafique and Hannan, 2012).
In this step, the chosen organisation can develop their message in different term such as symbol,
sign, etc. that assists to keep privacy in message of M&S.
Message
Message can be placed as verbal, written, oral and symbolic way. This is because, it
contains all relevant information which take importance place in the chosen enterprise. There are
different kinds of advertisement and promotional method exists through M&S can deliver
effective message among audience.
Medium
After determines message, medium is chosen by M&S in which they are categories
distribution channel. In this aspect, sender use electronic media which create effective impact on
the company and its operations.
Decoding
1