Structure of Strategic Management | Emirates Airline
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Added on 2020-02-05
Structure of Strategic Management | Emirates Airline
Added on 2020-02-05
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STRATEGICMANAGEMENT ANDSUSTAINABILITY
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Competitive strategy in order to develop current competitive position.................................3TASK 2............................................................................................................................................5Evaluation of competitive strategics utilised in development of competitive position..........5TASK 3............................................................................................................................................8Recommendations..................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONThe strategic management refers too the preparation of plans and implementing them toachieve goals and objectives of the company formulated and implied by the upper levelmanagement of the organisation in behalf of the owners of the business. The preparation of thestrategic management includes the internal and external observation and analysis where theorganisation competes(Freema., 2010). The analysing of the external environment wherebusiness competes is necessary to formulate the strategies. The examination of the externalenvironment includes political, economical, social, technological and legal environment whichhelps to determine the opportunities and threats of the organisation.The emirates airline provide services in the air transport sector in three business segmentsi.e. airline, in flight catering and other segments such as wholesale and retail of consumers goods, food and beverage. TASK 1Competitive strategy in order to develop current competitive position.Emirates airlines is the fastest growing airlines in the current business market. The is onthe 5th position in all over the world in profitability. With the increasing number of competitiontends to decrease the profitability of the business who have not properly developed andimplemented the strategies in the business organisation(Helfatand Winter., 2011). For
developing the good strategies the organisation must have to analyse the business marketcondition and the internal and external environment. Identification of airline industry profile:- In today's business market it is not possible todetermine the future profitability of the business due to the increase in the competition. Forretaining the business in the competition the industry must identify the market condition. Theidentification will help the emirates airlines to maintain the profitability in the market. Theevaluation(Hess,and Rothaermel., 2011). The airline have utilised the strategy of evaluation ofthe other competitor in the airline industry which have helped emirates to make a stable growthin the business world with increased profits in the business. The identification will help inplanning strategies the strategies in advance to compete significantly unplanned strategies willreduce the growth rate of the business.Identifying life cycle of airline industry:- All the product life cycles have its four stagewhich are introduction and development stage, growth stage, maturity stage and at last declinestage. In today's market the some of the airline industries are at its growth stage where some ofthe good airline are the maturity stage in the competitive market where they are workingsignificantly. At the stage of maturity there is a need to differentiate there services among theconsumer to develop the brand image which can be only possible by determining the competitionand developing the strategies for How they can differentiate there service? These differentiationcan be done by marketing, developing the product which will help to compete in cut throatcompetition(Hill., Jone and Schilling., 2014). The emirates airlines is on maturity stage where hehave made proper strategies to differ his service among the public which have helped to retain inthe competition. The emirates airline have differentiated his service by providing modernservices to the consumers such as comfortable seats, online ticketing services and advance aircrafts. These helped the airline to gain the customer satisfaction. SWOT analysis:- For developing and implementing the strategies the emirates airlinehave significantly evaluated its strengths, weakness, opportunities and threats. In achieving thegoals and objectives of the any organisation it is necessary to develop strategies in which SWOTof the organisation must be taken as key factor these will help in preparation of good strategies.Strengths:- The emirates airlines is the only first airline company who have establishedthe online ticketing system in Arab world. These helped the customers to reserve seats inthe airline from any where through online. With the online ticketing system it also
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