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BUS5SMM - Sustainable Management and Marketing

   

Added on  2020-05-08

14 Pages3627 Words88 Views
Business DevelopmentLeadership ManagementHealthcare and ResearchPolitical Science
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Running head: MARKETING AND MANAGEMENTMarketing and ManagementName of the Student:Name of the University:Author note:
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1MARKETING AND MANAGEMENTExecutive SummaryThe study highlights the management analysis of the international company namely,Commonwealth Serum Laboratories. CSL Limited has successfully won many people’shearts, in terms of services as well as loyalty. The biotechnology company has attained muchappreciation from their target customers and the media. The report highlights the importanceof the company to the international and Australian business landscape. CSL made a promisein preserving and protecting the health and well being of the nation hundred years ago, stillthe promise is strong. The company is now the global leader of Biotherapeutics, bringinginnovation in therapies for patients all around the globe. It focuses on the company’s missionand vision, planning and strategies, human resource management, leadership approach andthe value chain control and technology. In addition to this, it provides the strategic approachalong with some recommendations.
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2MARKETING AND MANAGEMENTTable of ContentsIntroduction................................................................................................................................3Discussion..................................................................................................................................3Background............................................................................................................................3Planning..................................................................................................................................5Human Resource Management..............................................................................................6Leadership..............................................................................................................................7Controlling the Value Chain and Technology.......................................................................8Recommendations....................................................................................................................10References................................................................................................................................12
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3MARKETING AND MANAGEMENTIntroductionMarketing and management is referred to the organizational discipline that focuses onpractical application of the orientation of marketing, its methods as well as techniques insidethe organizations, enterprises and also on the management of the firm’s marketing activitiesand resources. They employ tools from competitive strategy and economics in order toanalyze the industrial context through which the firm’s operations are carried out. These alsoinclude five forces of Porter, analysis of value chain, strategic group analysis of thecompetitors and more (Armstrong et al. 2015).The report throws light on the management analysis of a renowned biotechnologycompany CSL Limited. Established in the year 1916, the Commonwealth SerumLaboratories, often abbreviated as CSL, is a government body of Australia which focuses onthe manufacture of vaccines. The biotechnology company is globally renowned and itdevelops, manufactures, markets and researches products in order to prevent and treat seriousmedical conditions (Galambos and Sturchio 2013). The report highlights the importance of the company to the international andAustralian business landscape. It focuses on the company’s mission and vision, planning andstrategies, human resource management, leadership approach and the value chain control andtechnology. Further, it provides the strategic approach along with some recommendations. DiscussionBackgroundCommonwealth Serum Laboratories or CSL is a company of biotherapeutics, whichdevelops as well as delivers innovative therapies in order to save life of millions of people.
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