Reflection on Learning and Research

This assignment is a reflective report on a research project. It analyzes the learning experience, discussing both positive and negative aspects of the process. The report emphasizes the gained knowledge about applying online media in marketing campaigns and building relevant applied research studies. It also explores how these insights will be beneficial for future professional development and implementing business strategies.

Running head: SELF REFLECTION
Business Research
Name of the Student:
Name of the University:
Author’s Note:

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Table of Contents
Introduction......................................................................................................................................3
1. Evaluation of the efficiency and the usefulness of the learning experience................................3
2. Explanation of the usefulness of learning process.......................................................................4
3. Discussion of the stages of learning process...............................................................................5
4. Evaluation of own learning..........................................................................................................6
5. Explanation of the learning process.............................................................................................6
6. The relevance of the research in my future.................................................................................7
Conclusion.......................................................................................................................................8
References......................................................................................................................................10

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Introduction
Individual reflection is associated with the personal and professional growth of the
people. However, in order to measure the effectiveness of the learning process self-reflection is
crucial (Gómez 2017). In order to identify the strength and weakness self-reflection is an
effective way for the individual. This present study deals with the self-assessment process of the
learning experience regarding the virtual marketing. Virtual marketing is a process to innovate
new business strategies by using the digital marketing. Application of the social networking
devices is a part of the virtual marketing. This reflective study reveals the positive and negative
aspect of the virtual marketing and learning experience from this particular marketing tool.
1. Evaluation of the efficiency and the usefulness of the learning experience
The concept of the learning experience focuses on the various programs, interaction with
people and gaining experience from different incidents (Dragan et al. 2017). In order to develop
the skill of the individuals learning experience is crucial. Learning is two types one is theoretical
another is practical. Hence, knowledge can be obtained from the theoretical learning and
practical learning. This current assessment is based on assessment 1 and assessment 2. Hence, it
is helpful for me to improve my knowledge and gather new knowledge regarding the virtual
marketing based on the previous assessment. According to me, the learning experience is a part
of knowledge expansion that gives the opportunity to the individuals to experience new things
and to get an idea from such experience. The previous assessment enables me to understand the
pros and cons of the virtual marketing in the context of business. This knowledge will be helpful
for me to understand the significance of the virtual marketing in the professional sector.

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Learning experience possesses great value in improving the knowledge of the individuals. As
per my viewpoints, an individual is able to acquire new knowledge from the learning experience
and to improve their existing knowledge (McLatchie and Campbell 2017). As a management
student, it is essential for me to understand the marketing tool and virtual marketing is a big tool
of marketing in the recent years. However, it is identified by me that virtual marketing enables
the employees to understand the changing demand of the target market over the time. Thus,
learning experience from assessment 1 and assessment 2 enables me to reveal the significance of
the virtual marketing, which will be beneficial for me in my future.
2. Explanation of the usefulness of learning process
Learning experience can be obtained by taking part in various course and programs. New
knowledge can be obtained by pursuing any course for a certain period. This course may be
educational or any other learning courses. On the other hand, the program may be educational
program, social or cultural program that enables an individual to obtain knowledge regarding this
program (Kellenberg and Rieger 2017). As a student of the management course, I am able to
acquire marketing knowledge from my educational course. On the other different educational
programs related to the marketing are helpful for me to enhance my knowledge.
Present knowledge enables the individuals to utilize it in future to develop them
personally and professionally (Swart 2017). Assignment 1 and assignment 2 is based on the
application of virtual marketing for the development of the business industry in near future. This
is helpful for me to increase my professional knowledge in the near future. As a management
student, it is crucial for me to gather business knowledge especially the marketing knowledge.
Hence, the impact of virtual marketing on the business has given me a clear idea about its

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benefits and drawbacks in the business context. However, it has been received that virtual
marketing easily gains the customer attention towards the product rather than the traditional
marketing. Hence, based on this concept I will be able to understand the relationship between the
customers and the virtual marketing. This will be helpful for me to make myself n effective
marketing executive in the near future. The knowledge that is obtained from the current study
will bring opportunity for me in my professional career in coming future. On the other hand, by
identifying the challenges regarding virtual marketing also gives a preliminary idea about the
negative impact of virtual marketing on business. As a result, I will be able to access this digital
marketing tool in future as a marketing professional.
3. Discussion of the stages of learning process
Various stages are included in the learning process like observation, understanding,
listening and evaluation of the learning experience (Lindén et al. 2013). However, I have
gathered a brief overview about the virtual marketing in the context of the future development of
business by analyzing the previous study. During the observation phase, many journal articles
are reviewed by me to understand the concept and impact of virtual marketing in the context of
business. On the other hand, I have watched several videos to gain more knowledge regarding
the effect of virtual marketing on the business performance. Therefore, I made discussion with
my seniors who are related to the virtual marketing process in their business. On the other hand, I
also observe other work related to the field of virtual marketing. This gives me a clear idea about
such digital marketing tool and its effect on business.

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4. Evaluation of own learning
Observation is required to get an idea on any topic as it allows the individuals to enhance
their concept regarding such particular topic (Dragan et al. 2017). This current business research
is based on the role of virtual marketing in the development of the business industry. My existing
knowledge regarding the virtual marketing becomes vast by pursuing such business research
project. From the business, research based on assessment 1 and 2 is helpful for me to improve
my learning process, as I am able to understand the rapid application of the virtual marketing in
the business industry. On the other hand, this project also helps me to define that virtual
marketing makes a good communication with the consumers that also associated with the
increase in sales. Hence, it can be said that the existing learning experience is modified by the
current experience.
5. Explanation of the learning process
While developing the project the most important part was to enhance my learning
techniques in the subject. One of the major outcomes that can be highlighted is the precision
while doing the project. The virtual marketing of a product or service has become most effective
for different company in the industry, especially the small and medium sized industry (Kasemsap
2016). Incorporating the ideas of online media marketing has been identified as the cost effective
way of marketing too. Thus, I have to know about the positive and negative impact of virtual
marketing. I also came to know about different perspectives that will be useful in further
business studies (Dragan et al. 2017). The basics of marketing and the increase in the number of
virtual stores, based on the size of the organisation have given insight of the correlation of
consumer behaviour of the audiences of media marketing. The developed hypothesis based in the
gap analysis in assignment 2 has equipped me with tools that will be very effective in future

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situational analysis. The complete virtual marketing perspective has become cleared by the
research done in the project proposal (Fisher et al. 2014).
The particular activities, that has been done in the process to do literature review and
building the project proposal, which is given in the last two assignment has improved my insight
to this latest concept (Savery 2015).
6. The relevance of the research in my future
The process of this research has improved my ability to do relevant research in the field.
This new virtual marketing concept is very useful for the start-ups that are trying to build a
media-marketing plan. The concepts in the social media marketing, virtual technology and
purchasing decision of consumers are useful in demographic study of consumers and will be
helpful in future study in consumer behaviour. Different aspect of virtual marketing has also
enhanced the knowledge of different strategy that a company can rely on, in the process. The
more usage of leads with the help of online media in building a relevant applied research study
will be easy for me in the near future. Thus, the knowledge can be also useful in preparing me
with real experience of operating in the marketing campaign in any organisation (Boud et al.
2013). I will be able to share my knowledge with the perspectives that have been building while
doing the research. The professional part of my life will be easy to a certain extend with the
knowledge I have gained in research project. In addition, the skill to identify the negative and
positive elements of a business will further help me in implementing the thoughts in the business
process.

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Conclusion
Therefore, from the above reflection of my learning, documented in a report with the
relevance of my learning process is highlighted in the part. While the topic became interesting
for me to explore more in the field, some negative perspective built in the process is also given in
the explanation. The description and evaluation of the learning process is pointed in the
reflection report. The insights and usefulness of the research is also summarised in the above
report.

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References
Boud, D., Keogh, R. and Walker, D. eds., 2013. Reflection: Turning experience into learning.
Routledge
Dragan, A.D., Gordon, G.J. and Srinivasa, S.S., 2017. Learning from experience in manipulation
planning: Setting the right goals. In Robotics Research (pp. 309-326). Springer International
Publishing.
Fisher, D.H., Pazzani, M.J. and Langley, P. eds., 2014. Concept formation: Knowledge and
experience in unsupervised learning. Morgan Kaufmann.
Gómez, R.L., 2017. Do infants retain the statistics of a statistical learning experience? Insights
from a developmental cognitive neuroscience perspective. Phil. Trans. R. Soc. B, 372(1711),
p.20160054.
Kasemsap, K., 2016. Utilizing social media in modern business. In Encyclopedia of e-commerce
development, implementation, and management (pp. 2171-2182). IGI Global.
Kellenberg, F. and Rieger, G., 2017. Self-Reflection: A Capability to Develop Professionalism in
Adult Education. Proceedings of AC 2017, p.373.
Lindén, J., Ohlin, M. and Brodin, E.M., 2013. Mentorship, supervision and learning experience
in PhD education. Studies in Higher Education, 38(5), pp.639-662.
McLatchie, J. and Campbell, L.A., 2017. Self-reflection as a tool for inclusive learning and
teaching. Adult Education for Inclusion and Diversity, p.302.

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Savery, J.R., 2015. Overview of problem-based learning: Definitions and distinctions. Essential
readings in problem-based learning: Exploring and extending the legacy of Howard S.
Barrows, 9, pp.5-15.
Swart, A.J., 2017, April. Using reflective self-assessments in a learning management system to
promote student engagement and academic success. In Global Engineering Education
Conference (EDUCON), 2017 IEEE (pp. 175-180). IEEE.