Project Management and Research

This assignment delves into the fundamental principles of project management, covering topics such as work breakdown structures, communication strategies, and stakeholder management. It also emphasizes the significance of research in understanding project requirements and evaluating success. Students will analyze case studies, scholarly articles, and online resources to gain a comprehensive understanding of best practices in project management and research methodology.

MANAGING
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Aims and objectives..........................................................................................................3
P2 Project management plan..................................................................................................4
P3 Work breakdown structure and Gantt chart......................................................................6
TASK 2............................................................................................................................................7
P4 Small scale research of market of Charlotte hotel.............................................................7
TASK 3..........................................................................................................................................12
P5 Research by using tools and techniques..........................................................................12
P6 Recommendation for valid conclusion............................................................................13
TASK 4..........................................................................................................................................13
P7 Reflect on the value of undertaking research to meet objective.....................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
It is the key part of every organisation to manage their business in effective manner. It
helps company to get achievement and to improve their business to new market. CSR activities
are implemented to provide growth opportunities to business. CSR activities provide many
benefits to business as their product and services are accepted by customers at large. It is
important for organisation to contribute to CSR activities (Adzic, 2011).There are many
techniques that can be adopted by company to achieve the success. Charlotte hotel is
continuously providing their services to the customers and going to implement CSR activities. It
helps to get success and it is for the development of company. Charlotte hotel is continuously
working to provide maximum benefits to society so that their services can be accepted by the
society at large. In the present study, aims and objectives, project management plan that consist
of risk, resource, time and many other points are considered.
TASK 1
P1 Aims and objectives
Corporate social responsibility is the key term that is used by almost every organisation.
It helps the organisation to get the success and for the acceptance of the product and services by
the cusrto9mers and society at large context. It is required for Charlotte hotel to check that due to
their operation is any harm is caused to society or not so that they can take effective measures to
eliminate such factors. It is required for the hotel to provide maximum satisfaction to customers
so that they can attracted toward their organisation at large.
CSR activities help to enhance the brand value of the organisation in market. It shows the
responsibility of organisation toward their customers and society. It is important task for the
cited hotel to contribute to CSR activities so that they can get sustainable growth and
development in their business.
It is important task for the hotel to provide greater satisfaction to customer and it can be
possible if they continuously implement CSR activities (Keller, Parameswaran and Jacob, 2011).
Aim:- The aim of Charlotte hotel is to implement CSR activities in their business so that they
can provide quality product and services to their customers so that they can be more satisfied.
Objective:- The objective of cited hotel can be achieved by effective implementing CSR
activities and to provide greater satisfaction to the customers of hotel.

Following are the key objectives of Charlotte hotel as:-
1) To implement CSR activities in their business so that they can provides greater
satisfaction to their customers and society. The key objective of hotel to implement CSR
activities so that they can provide maximum satisfaction to society.
2) To achieve the greater satisfaction of customers and it can be possible when they
implement CSR activities. The satisfaction of the customers can be achieved when they
are able to provide quality services and product to society.
3) To expand the market area so that they can target more and more customers as well as to
enhance profitability (Baiden and Price, 2011).
4) To be recognized as well maintained store in market in term of quality and it is possible
when they fulfil the needs and demands of the society. It is required for them to consider
factors that can not harm to the society.
P2 Project management plan
Project is the plan that is formed to produce and manufacture special goods and services.
Project management plan is helpful to get success in business. It is required to form effective
plan so that they can implement their strategy in effective manner to get success of project. There
are many points that are essential to consider in project management plan as cost of project,
resources, risk associated, time that is required to implement such project and many more. It
helps to make focus on every aspect of project so that it can be successful and easy to achieve
aims and objective of organisation (Doherty, Ashurst and Peppard, 2012).
A project can be divided on the basis of knowledge and process. There are many steps involved
in the success of project as planning, organising, execution and controlling. Knowledge covers
resources, risk, cost, time, quality etc.
1) Cost of project: It is important for Charlotte hotel to consider cost that may arise in
implementation and success of project. It is required for organisation to consider cost
mechanism so that they can implement effective cost control system. To implement CSR
activities estimated cost that will incurred is £12000. It is required to control the cost
because it increases burden on the organisation.
2) Scope of project: It is required to consider the scope of project so that success of the
project can be identified. It is required for management team to identify the scope of
project so that it is easy to predict that such project will be accepted by customers or not.

When it implements CSR activity in their business then it provides growth to their
business.
3) Time period: It is required for management team to identify time that is required to
complete project (Eckerson, 2010). CSR activities are implemented in 60 days period and
it is effectively implemented. It provides assistance to complete project in defined time.
Time is required to mention because it provides criteria to complete the project in given
time and to formulate strategies according to given time period.
4) Risk: Risk is always associated with every task that is performed by the organisation.
Business can not run with acceptance of risk. It is required to predict the risk factors so
that strategies can be implemented accordingly. To consider needs and wants of the
customer in changing environment is biggest risk of cited hotel. It is required to cover the
risk factors before implementing strategy so that better measures can be taken to
eliminate such factors.
5) Resources: When a project gets start, it is required to consider the resources that are
required to complete such task. So that better arrangements can be made to the success of
project. There are many resources required as labour to implement effective services,
funds, premises. It is required required for management team to consider available
resources so that it can be used. It provides cost benefits to organisation to use available
resources.
6) Quality: It is required to maintain quality in project so that it can be accepted by the
customers at large. It can be possible if they use qualitative material and resources in
project (Keller, Parameswaran and Jacob, 2011). Customers are more attracted toward
quality so it is important task to provide quality in their services so that such project can
be successful at large.
7) Communication: It is required to provide correct information so that it can be helpful to
implement such in project. A project can be successful only if they collect all the relevant
information because it is required to cover every aspect in business. It is required to have
effective communication among the parties so that they can execute plan in effective
manner.
P3 Work breakdown structure and Gantt chart
Work breakdown structure

It divides the task into parts so that better result can be achieved. It is useful techniques
that is used by business to get the success of the project. It is very easy to attempt difficult task in
effective manner and it provides better result to organisation. It is useful technique that is used to
complete project on time. It is easy to complete task if it is divided into parts. Problems and
issues can be identified in better way with each task of project so that better implementation for
solving the problem can be made (Law, Chen and Wu, 2010).
It is the best strategy that can be adopted by Charlotte hotel to solve difficult task. It can
be used by hotel to get success on complex project. It is also required for the management team
to divide task among the employees and worker according to their strength so that they can
complete the task in scheduled time. It can be used to over come the issues that are in project. It
breaks the work into number of segments to accomplish result in effective manner.
Gantt Chart
It is helpful technique that can be used by Charlotte hotel in project management. It is
used to complete the task in effective manner and in sequence. It is used to make effective time
management. It can be used to divide the task according to time so that it can be completed on
given time.
Gantt chart divides the time into segment and according to that segment work is allotted
to complete (Meskendahl, 2010). It covers all the relevant information that is required to
complete the project. It covers all work that is required to complete, how much work is
completed on time, work that is left to complete. It helps to make effective time management. It
Illustration 1: Work breakdown structure

is the bar chart that shows starting time and time of completion of project. It is used by the
companies so that they can complete their work on time. It is helpful technique that is used to
allot total work in time segment so that it can be completed on time. Every step that is required to
complete task from the starting to end are considered in it. It is use to measure time that each task
required to complete.
Task/Week 1 2 3 4 5
Project management plan
Collection of data
Development of strategies
Implementation
Goal achieved
TASK 2
P4 Small scale research of market of Charlotte hotel
The cited hotel is implementing CSR activities in their new project. This project is related
to the social welfare. It is required for this organisation to conduct the research so that they can
identify current status in market (Ochieng and Price, 2010). It helps to identify the aspects that
are required to consider by the organisation to attain growth. With the help of survey on 50
people, they can derive information which help to identify current position.
Name
Age
Gender
1. Is Charlotte Hotel providing quality services?
 Yes
 No
2. Are the CSR act is primary work of Charlotte hotel?
 Agreed

 Disagreed
 Neutral
3. Are the services which are provided by Charlotte hotel acceptable by the society ?
 Yes
 No
4. Are their CSR activity working in an ethical manner?
 Yes
 No
5.Are they fulfilling the society objectives?
 Yes
 No
6. Who is the more responsible for the implementation of CSR activities in Charlotte hotel?
 HR department
 Higher authority
 Leaders and managers
7. How will you refer to enforce the CSR initiatives in feasible manner ?
 By arranging donation or charity events on regular basis
 Through voluntary organisation
 By providing the fiscal assistance to community based organisation
Qualitative and quantitative method can be used to conduct the survey on 50 people. It
helps to provide quality services to customers so that they can be more satisfied. It is required to
adopt qualitative method so that they can better implement CSR activities in their hotel (Müller
and Turner, 2010). CSR activities shows that every business has some responsibility toward
society and it is required to consider it to provide better services to society so that they can be
satisfied with the hotel services.

TASK 3
P5 Research by using tools and techniques
It is required for Charlotte hotel to conduct market research before implementing their
project on CSR. It is important to identify the needs and wants of the society from the business.
It is helpful tool that provides assistance to organisation to know that are they providing services
as per the needs of the society (Smyth, Gustafsson and Ganskau, 2010). Research is useful to
identify plan and policies of competitor so that they can provide better services as comparison to
competitor.
Following tools can be used as:-
1. Research design: It covers the method that is required to conduct the research so that they
can get correct information about the market. This tool can be used by organisation to
make investigation on every aspect of business so that they can identify the needs for
improvements.
2. Research approach: Research approaches are used to conduct effective research so that
they can derive correct information of the market. It is important to collect information
on every aspect so that they can implement their strategy according to that criteria. This
approach is used in small business. It provides all information that are required fro
implementation of plan (Sparrow, 2012).
3. Data collection: It is the technique that is used by business to collect the information
regarding business so that they can better implement their strategy. It helps to take
important decision in business because it provides relevant information. It is required for
the business to conduct the research so that they can better implement their strategy.
4. Data analysis: When relevant information is collected then it is required to conduct
analysis of such data so that it can be judged that which information is relevant or which
is not. It provides helpful information to the management so that they can make effective
decision in their business.
Tools and the techniques used for research of market.
 Focus group.
 Survey method.

 Interview method.
 Observation.
Interpretation
Theme 1: Quality of services that is providing by hotel Charlotte
1. Is Charlotte Hotel providing quality services?
 Yes 40
 No 10
According to the above result it can be said that maximum customers are satisfied with
product and services of hotel. It hows the effective working and quality services to customers
(Polonsky and Waller, 2014).
Theme 2: CSR act is main task for the company
2. Are the CSR act is primary work of Charlotte hotel?
 Agreed 40
 Disagreed 02
 Neutral 8
Yes No
0
10
20
30
40
Frequency

It is shown in survey that CSR is the primary activity of hotel. They are continuously working to
provide better services to society and their operations so not cause harm to society. 40 person out
of 50 gave their vote in positive manner (Saunders and Lewis, 2014).
Theme 3: Services are appropriate for the society
3. Are the services which are provided by Charlotte hotel acceptable by society ?
 Yes 45
 No 05
It is proved in the survey that cited hotel is providing their best services to their customers and
their product and services are completely acceptable by society.
Theme 4: Company is fulfilling is CSR activities legally
Agreed Disagreed Neutral
0
5
10
15
20
25
30
35
40
Frequency
Yes No
0
10
20
30
40
50
Frequency

4. Are their CSR activity working in an ethical manner?
 Yes 48
 No 02
It is shown in above survey result that they are working in ethical manner. Their customers are
happy and satisfied with product and services of citied hotel.
Theme 5: Hotel Charlotte is achieving its society objectives
5.Are they fulfilling the society objectives?
 Yes 46
 No 04
This hotel is continuously working to provide better services to their customers as well as focus
on needs of the society so that they can provide better services to them.
Yes No
0
10
20
30
40
50
Yes No
0
10
20
30
40
50
Frequency

Theme 6: Authorities are liable for the implementation of CSR activities
6. Who is the more responsible for the implementation of CSR activities in Charlotte hotel?
 HR department 22
 Higher authority 22
 Leaders and managers 6
It is stated from the above study that HR department and Higher authority both are collectively
responsible to implement CSR activities in hotel (Seddon, Calvert and Yang, 2010). It is required
to make their best effort to implement better activities for society.
P6 Recommendation for valid conclusion
By the above mentioned research I founded that the cited hotel is continuously providing
their best services ton their customers (Too and Weaver, 2014). According to me, it is important
for them to implement effective CSR activities so that they can achieve great response from the
society. CSR activities are formed to provide better services to the customer and to society. I
recommended that surveys are helpful for a company as to they are able to know needs and
wants of potential customers. There are very few requirements that are required to fulfil by hotel
to achieve satisfaction level of those who are not happy at present (Trevino and Nelson, 2010). It
is responsibility of hotel to consider all issues that are facing by respondent of survey and
HR department Higher authority Leaders and managers
0
5
10
15
20
25
Frequency

required to make it within time. I also suggest that managers needs to implement effective
techniques that are able to fulfil customers demands and gives them a experience of travelling.
Apart from this, I also came to know it is required for Charlotte hotel to focus on the CSR
activities to attain positive response of the customers. Apart from this, I gained knowledge by
regulating market research, managers can attain great success in their business by providing
quality to customers so that they can attracted toward their services. HR management and senior
officials are responsible to implement CSR activities in their business. I also founded that it is
required for them to implement effective strategy so that they may able to provide better product
and services to their customers. I was focused effectively as to compete this task, because for me
it is a development factor that improve my skills, knowledge and competencies.
TASK 4
P7 Reflect on the value of undertaking research to meet objective
It is required for cited hotel to conduct research before implementing their new project of
CSR so that they can collect correct information regarding the market. I recommended that
research is very important to achieve great success and to make development as per needs and
wants of society so that their product and services can be accepted by public at large.
Research is required to conduct because it provides correct information to business so
that they can make effective decisions in their business. CSR activities provide assistance to
business to get success and to attract large number of customers toward them. It is required for
Charlotte hotel to check that is any harm is caused to society due to their operation so that they
can take corrective measures to eliminate such errors (Wikström and et. Al, 2010).
Business organisations can use qualitative and quantitative techniques in their business. It
is required for them to provide new and innovative product to customers so that they can more
satisfied. I suggest that business managers needs to read newspaper and corporate magazines for
better understanding of market strategies. Research helps the organisation to get to know the
loop holes so that they can take action to eliminate such factors. It is also important to provide
better services as comparison to competitor. They can identify competitor's policy and plan by
conducting research. CSR activities provide growth and development to their business and to
expand it to large market.

CONCLUSION
As per the above study it can be concluded that CSR activities provide growth
opportunity to business. Charlotte hotel can implement CSR activities in their business. It is
required for them to conduct research of market so that they can better implement their CSR
activities. It can be said from above survey that this hotel is providing better services to their
customers and their customers are also satisfied with their product and services. It is required for
them to form effective project management plan so that they can implement their strategy
according to that criteria. Project management plan consists of many things that are important to
consider to get the success of the project.

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