Marketing Strategies for Non-Profit Organizations
Added on 2020-02-17
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Marketing principleNameInstitution
Running Head: Marketing PrincipleContentsIntroduction:................................................................................................................................................3LO 1:...........................................................................................................................................................31.1 Explain the various elements of marketing process:..........................................................................3SWOT analysis:...................................................................................................................................41.2 Evaluate benefits and costs of marketing orientation:........................................................................5LO 2:...........................................................................................................................................................52.1 Describe macro and micro environmental factors:.............................................................................5PESTLE Analysis:...............................................................................................................................6Porter’s five force model:....................................................................................................................72.2 Segmentation criteria to be used for products in different markets:...................................................82.3 Targeting strategy for the product/service:........................................................................................92.4 Demonstrate how buyer behaviour affects marketing activities in different buying situation:...........92.5 Propose new market positioning:.....................................................................................................10LO3:..........................................................................................................................................................103.1 Explain how products are developed to sustain competitive advantage:......................................103.2 Explain how the allocation is arranged to provide customer service:..............................................113.3The process by which prices are set to reflect an organization’s objectives and market conditions..............................................................................................................................................113.4Illustrating how promotional activity is integrated to achieve marketing objectives..................123.5 Analyzing the additional elements of the extended marketing mix..................................................13References:................................................................................................................................................15
Running Head: Marketing PrincipleIntroduction:Jaguar is themagnificencecarproduct ofJaguar Land Rover,a cosmopolitancar producerwithits head offices inWhitley, England possessed by the Indian corporationTata Motorsfrom 2008.Jaguar's company was established as the‘Swallow Sidecar’corporation, formerly constructing motorbikesidecarsbefore developing parts for fare cars. Now let's study the marketing principles of Jaguar.LO 1:1.1 Describe the different fundamentals of marketing process:The marketing progression is said to be dependent on set of elements that the organization blendstogether to compete in the market place. Henceforth, the business unit comprises various procedures and elements to attract customers. The chief essentials of promotion mix are presented underneath. 4 P's of the Selling Mix:Product – The combination of tangible and intangible offering that is made to customers is termed as product. Price – The organization is supposed to decide prices of products through appropriate pricing techniques. Prices should be competitive in nature on one hand; and on other the sufficient profits should be generated(Dong, Zhang, Hinsch, &Zou, 2016).Place- It comprises the site where the firm will trade their product.
Running Head: Marketing PrinciplePromotion – In order to attract customers, an adequate level of publicity and endorsement is demanded. Now-a-days, customers are attracted towards products that are advertised sufficiently ("The Marketing Mix: A Review", 2014).SWOT analysis:Strengths:An experience and knowledge of 25 plus years is a massive benefit that the organization encompasses.The business unit employs staff-members whose short term goals are directed towards achievement of long-term organization goals. They own around 10,000 showrooms across the globe which helps them in marking presence at wide level. Further, it allows them to gain excellence in entire operations (Baines, Fill, & Page, 2011).Weaknesses:Jaguar’s price of the car is high than its opponents who are a minor turn off for a purchaser.It has been found that there exist some troubles among dealers & organization that builds harmful representation about the Jaguar.Jaguar is considered to be less innovative in adopting new marketing strategy; it by and large relies on the value of quality marketing. Usually, they think that value of quality is better than straight promotion which can fail as well(Vaněk, Mikoláš, &Žváková, 2012).Opportunities:Customer support is enormous which offers them huge chance to cultivate.
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