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Summative Assessment Duque Papetiers Gros

   

Added on  2020-06-03

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Summative assessmentDuque Papetiers Gros

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Overview of wholesale stationery market in Germany.........................................................1TASK 2............................................................................................................................................31.2 Annual Spending on Writing/Drawing Materials per Capita ...............................................3TASK 3............................................................................................................................................41.3 Analysis of Duque’s last three financial years of sales data (2015-2017) ...........................4APPENDIX......................................................................................................................................5TASK 4............................................................................................................................................71.4 Business expansion in Germany...........................................................................................7TASK 5............................................................................................................................................81.5 Cost of new building.............................................................................................................8TASK 6............................................................................................................................................91.6 Mean Value of orders............................................................................................................9TASK 7............................................................................................................................................91.7 Customer satisfactions..........................................................................................................9TASK 8..........................................................................................................................................101.8 CONCLUSION...................................................................................................................10REFERENCES..............................................................................................................................12

INTRODUCTIONBusiness expansion is necessary for the firm in order to achieve the desired goals andobjectives. The report will cover the Duque Papetiers Gros engaged in stationary business.Planning to expand the business in Germany will be covered. Data matrix and report outlines inorder to provide suggestions towards business expansion will be discussed. Calculation of meanand standard deviation to see the ratings of consumers on the basis of provided products andservices. Responsive rate increasing recommendations are also discussed. TASK 11.1 Overview of wholesale stationery market in GermanyIt can be said that the most crucial source used for the research in stationery market isreports from MPA international which is a research agency and specialised in conductingresearch and information in stationary markets effectively. The European stationary and office,school supplies market is expected to increase in the current period. The total turnover of thewhole industry is more than €14.8 billion per year, which is equal to each individual spendingmore than €182 annually. About €35.2 of it is spent only on writing and drawing materials,which ranks Germany second in terms of spending for stationery among the countries in theEuropean Union (EU). It can be said according to the 2007 research that the EU countriesespecially the Eastern and Central Europe are growing faster day by day. The other markets inGermany and UK, France and Italy are going down. Below is a table provided which shows theconsumption of stationary market supplies in EU and individual country.1

Figure 1 Number of business in office and stationary retail markets in Germany 2002-2015Source:Number of office and stationery retailers in Germany 2002-2015From the above data analysis it can be concluded that there are number of stationariesand offices retail and market sector in Germany from 2002 to 2015. 5,200 offices, a decreasefrom the past year which was 5,440 firms effectively. There are three main trends which has animpact on stationary sales in Germany such as ageing population than in the past with fewnumber of school age children. This will affect the demand of stationary products in schoolswhich is a traditional business. The common elements of stationary such as pen and pads whichare also easy to display cannot be found in shops easily. The third main trend is the digitalizationin the schools and classroom. Moving towards the new technology has a significant impact onstationary firms in Germany effectively.2

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