Duque Papetiers Gros
Added on 2021-01-03
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Douque Papetiers Gros
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Overview of Wholesale stationers market Germany .................................................................1TASK 2............................................................................................................................................2Graphical representation of data of annual spendings of European countries on writing/drawing materials........................................................................................................................2TASK 3............................................................................................................................................3Representation of last three year's of sales data of Duque papetiers Gros with Graphicalrepresentation..............................................................................................................................3Evaluation of Pros and Cons tabular data...................................................................................8TASK 5............................................................................................................................................9Calculation of the costs incurred in business expansion of Duque in Germany.........................9(a): Calculation of monthly cost for 30 year...............................................................................9(b): Calculation of using loan interest amount..........................................................................10TASK 5..........................................................................................................................................10Determination of sample mean and sample standard deviation ...............................................10TASK 7..........................................................................................................................................11Effective respond to Donald Duque for getting the better outcomes........................................11TASK 8..........................................................................................................................................11Summarising the structure essentials and presentation of above report ..................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONThe stationers wholesale market of Books, news and stationery products market inGermany is disordering over past few years. The growing appetite towards adopting digitaltechnology is expected to impact the performance of the books, new and stationers whole salemarket in Germany. This report pertain the knowledge mainly about the Duque papetiers Gros,owned by Donald Duque owns a small family stationery business in Northern France. In theirbusiness they were facing the problem of Delays in decision making or no effective decisionmaking. Besides this, the report pertain the knowledge about the wholesale retail market inGermany, where the Dueque family wants to expands their stationers business. TASK 1Overview of Wholesale stationers market Germany The Wholesale stationers, books and news market of Germany facing the turbulencesince past few years. Rapid growth of digital technology and its adoption affects the performanceof books, news and stationery products market in Germany. It means that the advancement ofdigital technology, Increasing Internet penetration and increasing use of mobile devices is theprojected leads to decrement in sales of the sales of books, news and stationers products frompast few years(Thomas, 2015) Although the Germany's current stationery industry is the welldeveloped and accordance with the Trade Association for office supply and writing materials(HBS), the total turnover of industry's whole business was more than €14.8 billion per year,which is equals to each individuals spendings more than €182 per year. Not only this, theexpense incurred in writing, drawing materials was €35.2, that is why the Germany is on 2nd rankin context of spending for stationery among the countries in the European Union(EU). In year2015, more than 70% of Germany's brands had experienced increased sales and which was thepositive or favourable attitude of companies engaged in stationery industry. Germany brands areexpanding worldwide as they enjoying the benefit of the good reputation and so that is whyGerman stationers brands acquired significant market share against private labels. So that is whythe industry offers wide range of varieties of products, with different ordeals and developmentstages and this market will be beneficial for the Duque papetiers Gros Ltd. as it is trying to entersin the Germany wholesale market of stationeries. 1
Besides this, According to the the market structure of the German Wholesale marketconsists 2200 wholesale stationery industries and half of these industries have the turnover of notmore than €500000. this mainly consists wholesalers who are selling paper, office supplies andwriting instruments as well as business to Business(Cecil, 2015). But since past few years thenumber of stationers wholesalers decreases due to mergers and the company that quit the market.The remaining whole sellers adapts the strategy that is widen the scope of business by sellingdirectly to commercial customers without retailers in order to expand their businesses andincrease the revenue by cutting the role of mediator(retailer). This strategy has become morepopular in current business scenario. After the adoption of this strategy the revenues of theGermany's companies increased by 3.5% between year 2014-15 and this leads to increase indomestic demand of 2.5% as well as increment in foreign demand which is grew up by 5%. thatis why theDuque papetiers Gros Ltd. Germany known as the second largest wholesale marketerof stationeries. TASK 2Graphical representation of data of annual spendings of European countries on writing/ drawingmaterialsAn appropriate graph representation that shows the annual spendings of seven Europeancountries. The Germany incurred the second highest spending on writing or drawing materials afterthe Switzerland. And the France ranked on 4th in highest spending incurred on stationery. InGermany the turnovers of stationery retailing market rises rapidly therefore, they increases therange of varieties of the stationery products, besides this super markets and hypermarket alsotake advantage of this by selling the stationery products into their chequered(Piekkari, Welch andWelch, 2014). The increasing number of the stationery products seller expands their business by2Annual spendings for writing and drawing materials per capita. CountryMaterial per capitaSWITZERLAND35.5GERMANY35.2AUSTRALIA35FRANCE28.3SLOVENIA20.4ITALY18.6SLOVAKIA9.8
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