International Expansion of Suncorp Bank: Analysis of Market Structure, Future Development, Issues, and Foreign Exchange Factors

This presentation analyzes the international expansion plans of Suncorp Bank in France, Brazil, and Korea. It discusses the market structure, future development, issues, and foreign exchange factors affecting the expansion. The market structure of France is open, while Brazil has a complicated structure with high levels of corruption. Korea's economy is developing, and the emerging financial market can provide effective opportunities to the company. The trade environment of France is expected to improve, while the complicated business environment of Brazil is showing improvements. The changes in financial regulations in France, high levels of corruption in Brazil, and the effects of the relationship between the United States and China in Korea are the issues that can be faced by the company. The investment related activities in Korea have been liberalized, while the foreign exchange policies in Brazil are highly complicated. The international organizations operate in Korea based on various terms set by the government.

International expansion of
suncorp bank

Introduction and about Suncorp
Bank
The main aim of the organizations while expanding their operations is
to increase the awareness based levels in various parts of the world.
The organization which has been considered for the analysis is Suncorp
Bank which plans to expand its operations in the countries like, France,
Brazil and Korea. The head office of Suncorp Bank is located in
Brisbane, Australia (Suncorp.com.au 2018).

Market structure of three
countries
France – The market structure of France is open in nature and the size
of the market is also increasing on a continuous basis.
Brazil – The country has a complicated structure which and the levels of
corruption in the country are also high.
Korea – The economy of Korea is developing and the emerging financial
market can provide effective opportunities to the company (Alden and
Aran 2016).

Future development of three
countries
France – The trade environment of the country is expected to improve
with the help of effective relationships that have been developed with
the United States.
Brazil – The complicated business environment of Brazil is showing
improvements which is further expected to improve in an effective
manner in order to attract foreign investments.
Korea – The huge growth which has been shown by the country is
expected to increase in the future (Hueske, Endrikat and Guenther
2015).

Issues that can be faced by the
company
France – The changes which have taken place in the financial
regulations in France is a major factor that can affect the operations of
Suncorp Bank.
Brazil – The high levels of corruption in the country can have major
effects on the regulations and policies developed by Suncorp Bank.
Korea – The issues can be faced by the company are based on the
effects of its relationship between the United States and China (Alden
and Aran 2016).

Foreign exchange and culture
based factors in the country
France – The investment related activities in Korea have been
liberalized in an effective manner with the help of different regulations
that have been implemented by the government.
Brazil – The foreign exchange policies are highly complicated in nature
and have been able to play an important role in the profitability of
Suncorp Bank.
Korea – The international organizations operate in Korea based on
various terms which have been set by the government (Hueske,
Endrikat and Guenther 2015).

References
• Alden, C. and Aran, A., 2016. Foreign policy analysis: new approaches.
Routledge.
• Hueske, A.K., Endrikat, J. and Guenther, E., 2015. External
environment, the innovating organization, and its individuals: A
multilevel model for identifying innovation barriers accounting for
social uncertainties. Journal of Engineering and Technology
Management, 35, pp.45-70.
• Suncorp.com.au 2018. Banking. [online] Suncorp. Available at:
https://www.suncorp.com.au/banking/ [Accessed 23 Sep. 2018].