Sunday Rockers Cafe is a startup coffee and bakery house in New South Wales. This business plan covers their mission, products and services, marketing plan, and operational activities. The cafe aims to create a loyal customer base with high-quality products at a competitive price. Their target segment is medium to higher income group, local populations, and tourists. The marketing plan includes benchmarking, social media and other advertising, pricing, distribution, and promotion. The cafe is registered under the Partnership Act of New South Wales and is required to comply with the Workplace Health and Safety Act and the Competition and Consumer Act.