Super Accelerator Plus: Enhanced Superannuation Investment Options

This document explores the Super Accelerator Plus, an enhanced superannuation investment product designed to cater to individuals seeking greater investment flexibility and potential returns. It compares the Super Accelerator Plus to the existing Super Accelerator Core plan, highlighting the added features and benefits. The document also delves into the target market, marketing strategies, and monitoring and review processes for this new product.

Banking services

Table of Contents
TASK 2............................................................................................................................................3
Solutions of marketing.....................................................................................................................3
TASK 3............................................................................................................................................3
Details of product of the Super Accelerator product.......................................................................3
Alternative similar and same product..............................................................................................4
The Comparison of the two products...............................................................................................4
Supplier details of the new product and the terms of agreement with the supplier.........................5
Client profile, target group and market segment.............................................................................6
Key characteristic affecting the market segment.............................................................................6
Marketing or advertising tools.........................................................................................................7
Monitoring and review....................................................................................................................7
References........................................................................................................................................8

TASK 2
Solutions of marketing
1. The first study identified the area of dissatisfaction related to customer service at the
bank. For the first case, the marketing solution can be providing customer service
facilities through net banking facilities. A facility should be launched in the mobile
banking application in which customer can amend standing order themselves through a
system generated protocol without having to wait for human response. The bank should
promote this service by outlining the benefits of not having to wait at ques (Leeflang, et
al., 2014).
2. Addressing the second case study the facility that the financial service provider can do is
to develop an option called No notifications or Do Not Disturb (DND). The customer at
their own discretion can opt for this; service that can enable them to stop receiving
unwanted system auto generated promotional notifications (Bise, et al., 2015).
3. Regarding the issue in the third case study, before setting out charges immediately, the
bank can notice a warning issue for a customer with a clean record for many years. This
will help the bank to establish a trusting relationship and gain customer loyalty thereby
being promoted by the customers and increasing their customer share.
4. To the solution,of the last case study the bank can develop a mobile banking facility in
which customers on issuance of check as in case of the fourth case study would be able to
pay the money through the applications. Therefore, they will have the option to avoid the
long ques and save their valuable time.
TASK 3
Details of product of the Super Accelerator product
Super Accelerator have 2 different types of product options providing different values. The first
product is called Super Accelerator core providing facilities such as cash, term deposits and net
wealth Global specialists Series funds. The next product range is Super Acceleratorplus with
extended options such as, managed funds, ASX listed securities, international securities and
approved unlisted investments. In addition, those who are the existing members of the Super
AcceleratorPlus package has the advantage of reducing the administration costs up to 0.1% per

annum. For this, they are required to invest their entire super package to any of the 40
participating investor awards. There is another plan provided by the Super Accelerator namely
family grouping, which involves the entire range of superannuation products namely personal
super, standard income stream, employer sponsored super, transition to retirement income
stream, and term allocated program.
Alternative similar and same product
The alternative yet similar product is proposed in this section. This product is an upgradation to
the original Super Accelerator core plan including more facilities in the same amount. Therefore,
the costing for the customer will remain same but the value provided to the customer will
increase. The product involve the following facilities for the customers.
 Cash
 Term deposits
 Gold bonds
 Equity investments
 Net wealth global specialist series funds
 Property investments
The Comparison of the two products
Super Accelerator Core New product
Cash savings available Cashsavings available
Fixed term deposits available Term deposits for both fixed and variable terms
available
Excludes the facility of gold bonds investments Gold bonds investments available
Excludes the facilityEquity investments Equity investmentsavailable
Netwealth global specialist series funds is
excluded
Netwealth global specialist series funds in
included
Lesser facilities More facilities in the same cost
Lower value to the customers Higher value to the customers

Least popular of all product range Have the potential to be increasingly popular
Supplier details of the new product and the terms of agreement with the supplier
The suppliers that will be chose to distribute the products to the end users will be agents.
Following characteristics should be present in the chosen suppliers.
Reliability of supplier: the suppliers should be reliable because in case they are not able to meet
the deadlines and provide the product appropriately it will cause dissatisfaction to the customers
and therefore; will influence the reputation of the organization negatively.
Quality of supplier: The Company must contract suppliers having consistent quality so that the
organization can maintain its quality and the reputation.
Value and worth for money: The most reduced cost is not generally the best an incentive for
cash. On the off chance that the organization needs dependability and quality from the providers,
they need to choose the amount they will pay for the provisions and the adjust they need to strike
between cost, unwavering quality, quality and administration.
Efficiency of administration and clearance of correspondence: the company requires their
providers to convey on time, and give a lot of caution in the event that they cannot. The best
providers will need to chat with the company frequently to discover what they needs have and
how they can serve the company in a better way.
Security of money: It is constantly worth ensuring thatthe supplier has adequately solid income
to convey what the organization needs, when they require it. A credit check will help promise
them that they will not leave business when you require them most.
An organizational approach: A solid relationship will profit the two sides. The company
needstheir providers to recognize how critical the business is to them, so they go to extremities to
give the ideal administration. Also, will probably make this reaction by demonstrating the
provider that they are so critical to the business.

Client profile, target group and market segment
 The target market segment has been selected as those with moderate to high-income
capacities and the retired people. Plans are designed for moth male and female working
and retired people.
 Target group will be both working and retired people with income capacities extending
from moderate to high.
 Profile of client :
Age group 35-65
Income capacity Moderate to high
Gender Male and female
Occupation Working and retired
Key characteristic affecting the market segment
 Philosophies and strengths: The perfect market section is a situation where the
requirements of customers bring into line intimately with what the company brings about
to the stand in conditions of organizational values and philosophies and strengths of
service and products (Armstrong, et al., 2015).
 Marketing Mix factors: The marketing mix frequently gives a good quality framework for
identification of the best segment for the customers. The services and products might let
somebody use themselves obviously to convinced consumer types (Bahadir, et al., 2015).
 Competition: The most influential external factor that affects the perfect target
marketplace is the height of competition. As the comparison of benefits are done for
offering the goods and services to two diverse market sections, the market with lesser
existing competitors time and again, making sense for the most part.
 Accessibility: Accessibility is one more important subject in segmentation. As the
Internet has assisted in aiming broader geographic and demographic sections, the ability
of the company has to be considered for economically marketing and distribution of
goods to target clients. The local commerce might want to aimed geographic sections
beyond the local market, however, the logistics and costs in getting the goods and

services in front of clients in the sections might make them less eye-catching (Dabestani,
et al., 2016).
Marketing or advertising tools
 Tools in social media: Social media nowadays is a very influential factor for advertising
and marketing. The modified variables utilized to calculate the effectiveness and
efficiency of tools of social media were direct brand awareness and brand generation.
Facebook and LinkedIn came out on the pinnacle for awareness of brand, and Facebook
is joined at the second place with the top position of SlideShare. In general, social media
is measured more efficient and effective for awareness of brand than for generation lead.
 Television: Television advertisements through commercials and videos grab the
attraction of a huge mass of people and the people are provoked through beautifully
presented visuals and audios (Turban, et al., 2018).
 Banners and hoardings: Presentation of large, attractive and colourful banners can be put
up on busy streets and roads and frequent intervals for attracting the attention of the
masses. The posters need to be informative and must provide adequate presentations of
data and procedures.
 Youtube videos: Nowadays, youtube videos are very trending and a lot of people watch
random videos. The company can opt for promotional advertisements in between the
popular videos that have more number of views so that more number of people can be
reached through the advertisements.
Monitoring and review
Monitoring and reviewing can be done with the utilization of productive and efficient measures
that implement forms of feedback through social media and the increment of clients, customers
and consumers and profitability of the company with the expansion of revenues. When it will be
seen that the revenues are increasing, it will automatically mean that the company has expanded
substantially and the marketing and advertisement tools has been proves to be efficient and
effevtive.

References
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction.
Pearson Education.
Bahadir, S.C., Bharadwaj, S.G. and Srivastava, R.K., 2015. Marketing mix and brand sales in
global markets: Examining the contingent role of country-market characteristics. Journal of
International Business Studies, 46(5), pp.596-619.
Bise, S., McCulloch, S., Howard, J.L. and O'Brien Dermott, M., 2015. Marketing Solutions for
E-Content.
Dabestani, R., Shahin, A., Saljoughian, M. and Shirouyehzad, H., 2016. Importance-performance
analysis of service quality dimensions for the customer groups segmented by DEA: The case of
four star hotels. International Journal of Quality & Reliability Management, 33(2), pp.160-177.
Leeflang, P.S., Verhoef, P.C., Dahlström, P. and Freundt, T., 2014. Challenges and solutions for
marketing in a digital era. European management journal, 32(1), pp.1-12.
Turban, E., Outland, J., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2018. Marketing and
Advertising in E-Commerce. In Electronic Commerce 2018 (pp. 361-401). Springer