Supply Chain Management assignment : Zalora
Added on 2021-02-20
15 Pages2688 Words365 Views
SUPPLY CHAINMANAGEMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Overview of company..................................................................................................................1Supply chain management from origin to different customers....................................................2Linkage between Company activities and LB5230 theories........................................................4Sustainability throughout the value chain....................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONSupply chain management is basically the management and controlling of the movementof various goods and products and also includes the procedures which converts the basicmaterial into finished products. It normally involves streamlining the supply activities ofbusiness in order to maximize the customer satisfaction and attain the competitive advantagewithin market. Zalora is one of the well known online retailer in fashion established by in 2012and placed in Singapore. It usually addresses the fashion products of both men as well as womenincluding footwear, beauty essentials and wide variety of accessories. The company has addedmore than 30000 products in the online platform and other new products with its expansion inmore than 5 countries including Singapore. This report gives a brief about the overview of company, Supply chain management fromorigin to different customers, Relationship between LB5230 theories and activities of company,Sustainability all over the value chain.MAIN BODYOverview of companyZalora is basically an e-commerce company which mainly deals in fashion onlineestablished by Kinnevik AB and Ruben Stappers in 2012 and placed in Singapore. The mainfounders of this company has built it on the basis of learning from most of the successfulbusinesses dealing in e-commerce in US. The company has gained the access successfully tonumerous countries within south East Asia (Chen, Preston and Swink, 2015). Rocket internet, aninternet company based in German is the main creator of company Zalora and other companiesbased in Asia. Zalora was being launched with a foundation in Vietnam in 2012 and since then it isheadquartered in Singapore and is currently operating in wide geographies like Philippines,Indonesia, Thailand etc. Rocket internet introduced its operation with intensively undisclosedcapital amount and since then, Zalora has grown over 300 million US $ in 2014. Founders of thiscompany has launched a large number of start-ups over few years and sold them successfully totheir competitors such as eBay and Groupon. More than 26% of the revenues of Zalora isgenerated via mobile app. Recently, company is heavily investing to become an emergingmarket leader of South Asia in online fashion. Zalora offers a diversified range of 600international as well as national designers along with brands. The mission of this company1
encompasses commitment to provide a dynamic and ever evolving business environment topassionate customers. In 2015, Zalora partnered with the world's top designers like MelindaLooi, Rizalman who worked for Zalora by creating the collections for it. Besides this, thecompany entered in the partnership with Globe Telecom, Topshop Topmanand Sephora. In2012, Zalora started its remarkable facility of return policy within 30 days together with the fastdeliver (Azadi and et.al., 2015). For the ease of customers, the company introduced variouspayment methods such as MasterCard, VISA, PayPal. In 2014, Its revenue was about 117million US which was an increment of around 70% from previous years. Now, the company hascompleted around US$238 million within three funding rounds in order to flourish in Asia. Apartfrom this, Its main funding sources are JP Morgan, Scopia Capital and other ventures.Illustration 1: Ezra women wearSupply chain management from origin to different customersThe supply chain and logistics management of Zalora is imperative where the companyuses lean strategy in order to reduce the waste and create an optimized process of supply chain.The logistics management of Zalora is highly imperious. The products within warehouse are2
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