This article discusses the requirements, problems, and solutions in supply chain management, focusing on the case of Morrisons, a retail company. It explores the elements of logistics, operations, marketing and sales, and services in the supply chain. It also addresses the challenges of increasing costs, supply chain complexity, consumer demands, risk, supply chain volatility, and demands. The article provides strategies for reducing costs, complexity, and volatility, fulfilling consumer demands, and improving supplier evaluation and demand planning. Overall, it emphasizes the importance of customer service, transportation, warehousing, and competitive advantage in supply chain management.
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