Relationship between Supply Chain, Logistics, and Competitive Advantage

SUPPLY CHAIN
MANAGEMENT AND
LOGISTICS
Table of Contents

INTRODUCTION.................................................................................................................................3
Task.......................................................................................................................................................3
Investigate relationship between supply chain, logistic and competitive advantage..........................3
Benefits of application of lean or agile models..................................................................................5
Recommendations for JLR company in order to achieve sustained competitive advantage in Covid-
19 and Brexit environment................................................................................................................6
CONCLUSION.....................................................................................................................................7
REFERENCES......................................................................................................................................8
INTRODUCTION
Supply chain management is a system that involves managing the different inbound of
the company. This report is based on the case study of the Jaguar Land Rover Company in

respect to logistics and supply chain management system. The organisation was founded in
the year 2008. Company is dealing in the automotive sector. Headquarter of the company is
located in United Kingdom. Company offer luxury vehicles and sport utility vehicle. This
project will disuses about the logistics ad supply chain management practices consumed at
the company. Henceforth, report will emphasis over the relationship between supply chain
network, logistics and competitive advantage of the respective company based on the 3 C
Framework. Application of the lean or agile management systems and its impact over
organisation performance will also discuss under this project. Furthermore, project will
provide appropriate recommendations to allow the company for dealing with different
challenges and issues involve in logistic and supply chain management related practices.
Task
Investigate relationship between supply chain, logistic and competitive advantage
3 C Model is a business tactic that involves all the key areas or elements that can
favour the business entity to take up the competitive advantage in the respective market
place. This model comprises with the customer, competitors and company. When it comes to
managing supply, logistics and such related factors all these elements of the 3 C Model is a
significant part of entire situation. This model favours the business entity to ensure a proper
competitiveness so that competitive advantage could have been undertaken by the business
entity. All the three elements of this model such as customer, competition and company
become the indicator of the company to manage the supply chain, logistics of company in
order to ensure the competitive advantage under the respective market.
Customer
Customers are the sole entity behind all the business operations undertaken by the
Jaguar Land Rover Company. All products company design reflect about the choices and
preferences of the consumers associated with the company. The company is engaged
producing of different vehicles that can cope up with the current demand and requirements of
the potential customer in market. The company give emphasis over the supply of such
vehicles that are in the preference list of the potential customer in the market. In term of
supply chain and logistic it is essential for the company to focus over only such products that
can fulfil the maximum needs of the customers available in the market (Tashiro and et.al.,
2017). In context to the supply chain and logistics sales of the company is an indicative tool.