Understanding Operations, Logistics and Supply Chain

UNDERSTANDING
OPERATIONS,
LOGISTICS AND
SUPPLY CHAIN

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Operations refer to all the appropriate activities and processes that are required to
effectively support functions of the organisation. One operation within companies is associated
with logistics, which is associated with the process of storing the raw materials in a proper
manner to ensure their effective usage while developing a product. Furthermore, another
operation associated with an organisation is supply chain management, which is purely
consistent on managing the supply chain for acquiring raw materials in an effective manner, as
well as supplying the finished products to the customers (Yazdani and et. al., 2017).
In this relation, the report below is based on Jaguar Land Rover, which is one of the most
recognised companies in the United Kingdom's automotive sector. The firm currently deals in a
range of vehicles that are segregated into several categories such as passenger and utility
vehicles. The report undertakes a detailed analysis associated with the operations, logistics and
supply chain management of the firm, which focuses on two key areas, that are managing quality
and managing relationships within the supply chain. For this purpose, the report includes two
appropriate theories which would be governing the effectiveness of the company in relation to
these factors, along with analysis of triple bottom line and certain recommendations associated
with the organisation.
MAIN BODY
Jaguar Land Rover is an a British Automotive organisation, that effectively deals in
manufacturing, as well as distribution of different vehicles within the UK and beyond.
Headquartered in Conventry, United Kingdom, it is one of the most recognised and preferred
organisation in relation to providing high end offerings to the customers. In addition to this, the
firm's marketing abilities are very much appropriate in terms of communicating their offerings
with the target market. In addition to this, the organisation has quite appropriately handled its
logistics functions and operations, which are required to provide the company an effective edge
within the marketplace (Addo-Tenkorang and Helo, 2016).
In relation to the company, the very first topic in question is Managing Quality. It is one
of the most necessary functions that must be adopted by a company to ensure that the products
manufactured by the organisation are developed with highest quality possible. In addition to this,
another prominent feature which this topic contains within the same is related to managing the
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