Impact of Supply Chain Management on E-Business: A Case Study of Harvey Norman and JB Hi-Fi

This report analyzes the impact of supply chain management on e-business through a case study of Harvey Norman and JB Hi-Fi. It discusses their business models, customers and suppliers, and supply chain management practices. The report concludes with recommendations for improving their supply chain management.

SUPPLY CHAIN
MANAGEMENT &
E-BUSINESS

INTRODUCTION
•The integration of information technology with e-business has completely transformed the aspects of
supply chain.
• It is a process through which products from suppliers reach the customers and implementation of
technology has evolved the process from mass production to mass customization.
• The importance of e-business on this two organizations can thoroughly is accessed through the help
of this report.
• This report aims to access the impact of the supply chain on two organizations known as Harvey
Norman and JB Hi-Fi.

COMPANY OF HARVEY NORMAN
• Retailer of furniture, computers and electrical products among others
• Consists of 57 franchise
• Has about 280 stores
• One of the core leaders in the technological market
(Source: harveynorman.com.au)

COMPANY OF JB HI-FI
• Retail company which mainly focuses on electronic goods and
communications
• Has 10 stores in Melbourne as well as Sydney
• Provides latest gadgets and technologies
(Source: jbhifi.com.au)

BUSINESS MODEL OF HARVEY
NORMAN
• Follows a complex business model
• Focuses on its different aspects such as diversification of items
• Focuses on its multiple franchises so that the orders received can be
organised properly for its customers
• Pays adequate interest in its marketing aspects as well as property
development.
• Main focuses is improvement of e-business
Harvey Norman Business model
Diversified range of
items Competitive prices Franchise ownership People engaged with
its work
Advertising and
promotions
Property investment
and development
(Source: Influenced by Tatoglu et al. 2016)

BUSINESS MODEL OF JB HI-FI
• Follows a franchise-based
business model
• Its motto is to abide by the
legal requirements of
business
• Essentially helps the
company to support its
various franchises and
growing their in store as well
as e-business
(Source: Influenced by Brandenburg et al. 2014)

CUSTOMERS AND SUPPLIERS OF HARVEY NORMAN AND JB HI-FI
Harvey Norman
Customers
• Customers of all age range
Suppliers
• Domus, Havit Lighting, Eglo, PHL, Hermosa Lighting, Brightgreen and
Gerard Lighting and many others
JB Hi-Fi
Customers
• Young-generation
Suppliers
• LG, Apple and Samsung
(Source: https://www.qualitydigest.com/inside/quality-insider-article/supply-chain-savvy.html)

SUPPLY CHAIN MANAGEMENT OF HARVEY NORMAN
• Follows a traditional model
of a supply chain
• products are delivered to
different storage facilities
• these products are supplied
to various stores of Harvey
Norman
• Same application goes for
its e-business as well
(Source: Influenced by Vanpoucke, Vereecke and Muylle, 2017)

SUPPLY CHAIN MANAGEMENT OF JB HI-FI
• Follows Customer-
centric supply chain
• Keep its products
tagged so that they are
easier to transfer to
respective stores
• Provides an effective
tracking system for its
customers through
(Source: Influenced by Popa, Soto-Acosta and Loukis, 2016)

RECOMMENDATIONS
Harvey Norman
• Implementation of
Logistics tracking
system
• Integration of unique
tracking ID
JB Hi-Fi
• Need for expanding its
niche
• website should be user-
friendly for everybody to
use
(Source: https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/1676-e-business.html)

CONCLUSION
• The aspect of e-business is booming in the 21st century
• It is incomplete without adequate implementation of supply chain management
• The aspect of supply chain management is interdependent on the business model of
organisations
• Supply chain management depends on the nature of the business
• Proper tracking provides adequate advantage to supply chain management in e-business

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