This paper proposes a Master's thesis on analyzing the failure of a fast food chain restaurant (KUDU) in Jordan. The research aims to identify the main factors contributing to its failure. The paper is divided into five chapters, including an introduction, literature review, methodology, data analysis, and conclusion. The findings reveal that the lack of strategic planning in the restaurant's supply chain management was a significant factor. Recommendations are provided for scholars and industry practitioners.The conclusion chapter summarizes the research findings and provides theoretical and managerial implications. It also identifies the research limitations and suggests ideas for future research. Recommendations are offered to address the supply chain management challenges in the restaurant industry.
![[object Object]](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Flogo.6d15ce61.png&w=640&q=75){kind=small}
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
