Supply Chain Management of Elemis Skincare Product

The assignment focuses on the supply chain management of Elemis skincare product, a luxury skin care brand. It discusses the product details, company overview, major competitors, stages of supply chain management, and suggests improvements to increase market share and availability.

RUNNING Head: Supply chain management 1 | P a g e
Name of the student
Topic- Supply chain management of Elemis
University Name-

Supply chain management 2 | P a g e
Table of Contents
Product details....................................................................................................... 3
Company Overview............................................................................................ 3
Product overview................................................................................................ 3
Major competitors of the company.....................................................................4
Stages of the product supply chain and network design....................................4
Stages of supply chain management.................................................................4
Stages of the supply chain of Elemis product........................................................5
Suggestions........................................................................................................... 6
References............................................................................................................. 7

RUNNING Head: Management of Risk 3 | P a g e
This report focuses on supply chain management and integration activities of a
product. The analysis of this report focuses Retail stores and supermarket channel
description, Major competitors of the company, Stages of supply chain management and
further suggestions. The Elemis skincare product was my recent purchase.
Product details
Company Overview
Elemis is luxury skin care British brand which has been running its business on the
international level. It is skincare product manufacture set up as an independent business
organization having headquartered in Britain.
Product overview
. Elemis super food face wash product is nature's purest, nutrient-dense superfoods
which support the skin range of people for the proper skin treatment. It follows the proper
innovative blend of science with the chemistry of nature, crafted by the dedicated team of
explorers and skincare experts
(Matthews and Wells, 2008).

Supply chain management 4 | P a g e
Major competitors of the company
There are several international and domestic rivals such as Pevonia Botanica and
Institut' Dermed who are close rivals to Elemis. However, Pevonia Botanica is the closest
one who falls in the same group mapping of skin care products market (Lichtenstein, et al.
2016).
Stages of the product supply chain and network design
The Elemis product is manufactured in the Elemis factory. This product has to go
through the inbound logistic process which includes purchasing raw material, manufacturing
activities, quality control process, loading and then supply chain schedules. This skincare
skin product Elemis has to go through the various other processes such as intermediaries,
third-party product handling process. After that, retails stores buy these products and sell it to
clients through their set mechanism (Matthews and Wells, 2008).
Stages of the supply chain of Elemis product
There are different aspects or stages of the supply chain of Elemis product
Contract with the raw material suppliers – The raw material of Elemis products pass
through the multi-stages selection process which involves developing Alpha hydroxy acids
citric acid and lactic acid in its own research and development department. In addition to this,
Spa quality muds and volcanic ash are purchased from the Dead Sea product sellers. Elemis
Company has established the strategic alliance with the several distributors to buy direct raw
material from the sellers. The most of the work is done in its research and development
process.

RUNNING Head: Management of Risk 5 | P a g e
Logistic channel- The logistic channel of Elemis products passes through the inbound
logistic process such as purchasing raw material (Alpha hydroxy acids citric acid and lactic
acid, Dead Seafood and other contents), manufacturing activities, quality control process,
loading and then supplies chain schedules. The s
Operations- The operation process includes packaging of skincare products and
loading the goods in its transporting activities.
Customers- It is the ending process in which all the goods purchased are sold to the
client through various retails stores or online channel. The Elemis products are mostly sold
through its online web channels (Uhl-Bien, 2016).
The relation between the supplier and customers would be related to second-tier value chain
activities. Elemis products would be manufactured in its own research and development
department and then will be sold sell same to customers through the retails stores. However,
with the strategic alliance with the retails stores, it has set up vertical integration to meet the
client's needs and demand in a market either in domestic and international level (Zulaihah,
2017).
Suggestions
 Elemis products should increase its market share by using vertical integration
in the international market.
 The availability of the Elemis the skin care product is not effective. Therefore,
in supply chain activities, a company should not proper computing system and
strengthen its products sell by penetrating the market (Matthews and Wells,
2008).

Supply chain management 6 | P a g e
References
Lichtenstein, B.B., Uhl-Bien, M., Marion, R., Seers, A., Orton, J.D. and Schreiber, C., 2016.
Complexity leadership theory: An interactive perspective on leading in complex adaptive
systems.
Martins, A., Vieira, H., Gaspar, H. and Santos, S., 2014. Marketed marine natural products in
the pharmaceutical and cosmeceutical industries: Tips for success. Marine Drugs, 12(2),
pp.1066-1101.
Matthews, J. and Wells, D., 2008. SPA chain operations: the experience of the Mandara
Group, a division of Steiner Leisure Limited. Understanding the Global Spa Industry, p.151.
Uhl-Bien, M., 2016. Relational leadership theory: Exploring the social processes of
leadership and organizing. The leadership quarterly, 17(6), pp.654-676.
Zulaihah, I., 2017. Contingency Leadership Theory. AL-TANZIM; Jurnal Manajemen
Pendidikan Islam, 1(1), pp.1-14.