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Supply Chain Management of VIRGIN AUSTRALIA AIRLINE

   

Added on  2020-03-07

7 Pages1346 Words140 Views
SUPPLY CHAIN MANAGEMENT: VIRGIN AUSTRALIAAIRLINE0 | P a g e
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Table of ContentsPart A:........................................................................................................................................21. Introduction / background of the organization identifying the characteristics, strengths,and weaknesses of their supply chain and logistic goals, operations and issues:.....................22. A literature review describing how such supply chain and logistics issues are addressed inother similar case studies found in literature:............................................................................23. Research methodology you would adopt and identify the type of tools; methods and datacollection techniques that would be used to address the supply chain and logistic issues of theorganizations:.............................................................................................................................4Works Cited...............................................................................................................................51 | P a g e
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Part A:1. Introduction / background of the organization identifying the characteristics, strengths, and weaknesses of their supply chain and logistic goals, operations and issues:Virgin Airlines Australia is considered to be the second largest airline's company, just next toQantas. This famous airline is mainly based in Brisbane and was established in 1999. Thisbrand is renowned mostly for the fleet size which is recorded to be 115. Destination locationof this brand is known to be 52. Virgin Australia Holdings is the parent group of Virgin Airlines Australia. This organization has gained significant fame and reputation byachieving good product value and customer response within a short time. The company isnow able to earn revenue of AUD 4.7 billion in a year [ CITATION Vir17 \l 1033 ]. Thisfigure is quite impressive for attaining success in the industry. This organization has enoughpotential of availing AUD 49 million of operating income in a year which is threateningenough for the existing brands. The main strength of the company lies in its efficiency ofhandling operating varieties with special care by managing organizational benefit and publicsatisfaction in a parallel manner. However, the rates of packages and journey expanses aremerely high. Thus, it fails somehow in attaining proper customer response. The total assetand equity share of the company are impressive enough in making passengers secured of theirsafety and care related facts. Thus, the company has enough competitive advantage forattaining future sustainability.2. A literature review describing how such supply chain and logistics issues areaddressed in other similar case studies found in literature:Author has opined that the global economy is deeply influenced by the industrial impact.Thus, airlines face severe constraint in upgrading and continuing their services[ CITATION2 | P a g e
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