Assignment on Supply Chain Management in Woolworths

   

Added on  2020-04-07

5 Pages1049 Words165 Views
Running head: SUPPLY CHAIN MANAGEMENTSupply Chain ManagementName of the student:Name of the University:Author Note:
Assignment on Supply Chain Management in Woolworths_1
1SUPPLY CHAIN MANAGEMENT1. IntroductionWoolworths is one of the most famous supermarket and grocery chains in Australia. Thecompany specialises in selling fresh groceries and fruits to the people all over the world. Thecompany is a part of the Woolworths Limited. Headquartered in Australia, the company is one ofthe key market players in the market of Australia (Fernie and Sparks 2014). The companyensures supply of fresh raw materials, to be sold to the customers. The strengths of Woolworthsare as follows: i. Woolworths is one of the pioneers to introduce the retail market conceptii. The brand image of Woolworths attracts thousands of customersiii. Fresh fruits and vegetables available to the customersiv. Reliability of the products of Woolworths is high (Fernie and Sparks 2014)v. The customer relation with the customers is positive, thus ensuring customer loyaltyHowever, Woolworths have certain weaknesses as well. The weaknesses are as follows: i. The brand faces high competition from competitors such as Coles, Aldi and Tescoii. The online customer services of Woolworths is poor, and thus the satisfaction of the onlinecustomers are not highiii. Various other companies have stronger online presenceiv. The logistics and the supply chain management of Woolworths is not effective enoughv. The logistics supply includes delay and mismanagement (Fernie and Sparks 2014)
Assignment on Supply Chain Management in Woolworths_2

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