Impacts of Sustainability on Firm Value of UK Hospitality Industry
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Added on  2023/06/12
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This research aims to identify the impacts of sustainability on the firm value of UK hospitality industry, with a focus on Crown Plaza. The study will examine the challenges faced by Crown Plaza in the absence of sustainability and recommend ways to have improved and more sustainable business operations within Crown Plaza.
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Table of Contents Topic: to identify the impacts of sustainability on the firm value of UK hospitality industry........3 Introduction......................................................................................................................................3 Research questions...........................................................................................................................3 Research aim and objectives............................................................................................................3 Literature review..............................................................................................................................4 To determine the impacts of sustainability on the firm value of Crown Plaza......................4 ToexaminethechallengesthatwouldbefacedbyCrownPlazaintheabsenceof sustainability in Crown Plaza.................................................................................................5 To recommend ways to have improved and more sustainable business operations within Crown Plaza............................................................................................................................5 Research methodology.....................................................................................................................5 Ethical consideration........................................................................................................................6 Proposed Timescale.........................................................................................................................7 Reference.......................................................................................................................................11 Appendix........................................................................................................................................12
Topic: to identify the impacts of sustainability on the firm value of UK hospitality industry Introduction The current research topic is related with concept of sustainability which is seen within hospitality industry and would be helpful in providing long edged success to the industry. Hospitality industry is having wide range of services and so that to manage environment impact the industry is needed to use sustainable measures (Qiu & et. al. 2021). With the help of sustainability value of the organisation can be developed and this will be helpful in proving significant market identity. The current research would provide information in relation to sustainability and their concept used within hospitality industry. With the help of sustainability hospitality industry can grow and prove their long term identity. The research outcomesis related with various challenges that are being faced by hospitality industry in the absence of sustainability. This is analysed that sustainability is one of the prominent measure which is used within the industry for managing environment resources in such manner that business functions can be executed and at the same time negative impact over the environment can be mitigated (Ghobakhloo & et. al. 2021). Research questions ï‚·What are the impacts of sustainability on the firm value of Crown Plaza? ï‚·What are the major challenges that Crown Plaza would be faced in the absence of sustainability in Crown Plaza? ï‚·What possible recommendation can be made for the Crown Plaza to have improved and more sustainable business operations? Research aim and objectives Research aim:To identify the impacts of sustainability on the firm value of UK hospitality industry: "A study on Crown Plaza". Research objective: ï‚·To determine the impacts of sustainability on the firm value of Crown Plaza
ï‚·To examine the challenges that would be faced by Crown Plaza in the absence of sustainability in Crown Plaza ï‚·To recommend ways to have improved and more sustainable business operations within Crown Plaza. Theselection making of the current set of theresearch objective and topic which is effective to tends to be significant and rationale as it supports better as well as the improved understandingabout the important concept of sustainability together with determining its impact on the firm value. Along with this, selection of current topic also meets the personal interest of the researcher and tend to ensure betterment and improvement within the key skills and competency level along with higher academic growth. Literature review Literature review is an important section of investigationthat supports systematic review of the pre-existing data that supports a better base and framework for further study (Choi & Luo, 2021). The current literature review is based on the topic of impacts of sustainability on the firm value for which review of a set of onlinearticle and other relevant journalshas been made a discussion and analysis of which is provided as below: To determine the impacts of sustainability on the firm value of Crown Plaza As per the view point of Grassmann, M. (2021), it has been seen and analysed that the concept of the sustainability is it tend to related with the having business operation in such a way that meets the current needs without compromising and creating threat for the ability of future generations. Thus, the concept of the sustainability tends to comprises and includes of the protection andeffective preservation of the natural set of the environment along with making choice and selection of the non-toxic materials as well as leading and supporting the of having of the reduction as well as encouraging the activity of the reuse of resources, together with focusing on the waste minimization, and the use of effective set of the life-cycle cost analysis (Kumar & Sharma, 2022). Beside this, a positive relationship between the environmental and conservative pool of sustainability and value of firm has been seen as the concept of sustainability supports creation of positive brand image that tend to lead to higher market value of firm along with leading improved financial performance and efficiency level (Krishnan & et. al. 2021).
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To examine the challenges that would be faced by Crown Plaza in the absence of sustainability in Crown Plaza With respect to the view point of Zhang, D., & Vigne, S. A. (2021), it has been examined that many challengesare there that would be faced by Crown Plaza in the absence of sustainabilityinCrownPlazawhichconsistsofdestroyingoftheecologyalongwith endangering and threating the survival of future generation. It has been examined that the various environmental issues and challenges such as the global warming created by higher Carbon emission along with air pollution, contamination of water, misuses of energy transition along with leading food production harms are the key challenges that would be faced by Crown Plaza in the absence of sustainability in Crown Plaza (Adams & Abhayawansa, 2022). To recommend ways to have improved and more sustainable business operations within Crown Plaza. As per the view point of the Grewal, J., Hauptmann, C., & Serafeim, G. (2021), the effective ways that can be recommended for Crown plaza to have more sustainable business operation tend to comprises of the maintaining thehigh as well as improvedlevel of qualities that are tend to bevalued in form of thephysical environment and are also within the means and support system of the natural systems(environment) that should notharming and creating issues forother people (society and culture). Apart from this, focusing on the minimizing of the water waste along with reducing use of plastic and emphasising on renewable source of energy to keep a check on carbon emission are some vital ways that supports more sustainable business operation (Brown & et. al. 2021). Research methodology It forms out a vital and significant part of every investigation that provide information about the research method and suitable approaches to carry out an investigation in systematic and improved manner. Use of only secondary source of information would be made within current project. Analysis of secondary data would be made from the online article and journals that tend to supports a better base and framework for meeting of set objective.With respect to current study use of the following key words has been made for selection of the article that comprises of thesustainability, impact, firm value, hospitality industry. The two article selected for current project comprises of the Sustainability in the hospitality industry: Some personal reflections on
corporate challenges and research agendas which was written by the Peter Jones. Further, this article is providing a better understanding and information about the identifying and reviwing about theconcept of the sustainability as a form and type of the teasing paradox for the hospitality sector and industry. Further, the current selected article also tends to provide and lead to a short discussion of the main form and type of the vital characteristics of sustainability. Beside this, the current article is also tend to be vital and effective in the senses that it explores the growing interest and higher awareness about the concept of the corporate sustainability along with offering and leading a better a review of the range of and set of various academic research that are tend to based into sustainability within the hospitality industry that supporting and presenting an improved form of literature (Sedera Tan & Xu, 2022). Further, the another article selected comprises of the Why sustainability is key for the future of the hospitality industry. The selection of this set of the research article tend to includes and comprises of aiming at reflecting about the key aspect and fact that the hospitality industry has tend to have a historically shown up and had a dramatic environmental impact on the environment which is seen and reflected through the way of the energy as well as the water consumption as well as also tend to be presented and related with the use of consumable form of the goods. There are two forms as well asmain types of research philosophy comprising of positivistic and interpretivisim philosophy. As per the nature and way ofleading of current study making use of the interpretivisim research philosophy is associated and seen asmore suitable as it supports in-depth analysis and review of facts along with better generalisation of data to achieve set objective (Qiu & et. al. 2021). Deductive as well as theinductive are two core and main from typesof research philosophy out which making use of inductive approach is more suitable for current investigation. The reason and justification behind makingapprobation as well the useof inductive approach is based on the fact that it supports better scanning and review of theoretical set of data along with an analysing human perception together with inline with the use of interpretivisim philosophy. Use of systematic literature review would be made as research strategy for current project as it supports a more detailed and systematic review of pre-exiting data to meet the set objective in most cost aswell as leading and termed as more timeefficient manner (Ghobakhloo & et. al. 2021). Qualitative, quantitative and mixed are three main forms and types of research method out of which use of the qualitative nature of research method would be made within current study. The main reason and advantage of making use ofthe nature and type of the qualitative natureof
research methodbased onthe fact that it supports a detailed and in-depth nature of study to develop better understanding and knowledge about the selected topic based on review of human perception. The disadvantage and drawback of quantitative method comprise of the fact that it is complex and time consuming in nature and lack of effective presentation of facts. But still use of qualitative research method is suitable to have better underdoing of set objectives based on theoretical ad in-depth review (Choi & Luo, 2021). Ethical consideration Research ethicstend to be one of important section of any investigation report, that allows researchers to carry out each and every activity of report in ethical manner, by availing some main steps or principles that must be following for minimizing occurrence of any kind of ethical (Krishnan & et. al. 2021). Such principles include honesty, openness, confidentiality, integrity, responsible publication, authenticity, objectivity and more.Since present research is conducted on the basis of secondary information mainly, where viewpoints of many researchers have been taken to address main objectives it is important to ensure the reliability and authentic of facts thus application of the BERAform of set of ethics has applied and been made withincurrent study. Proposed Timescale Activ ities 1st week 2nd week 3rd week 4th week 5th week 6th week 7th week 8th week 9th week 10th week 11th week 12th week 13th week Selec tion of resea rch topic
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Deve lopin g aims and objec tives along with frami ng resea rch quest ions with regar dto topic Draft ing resea rch prop osal. Perfo rmin g litera ture
revie w with the devel opme ntof them es. Asse ssme nt along with select ion of resea rch meth odolo gy Cond uctin g litera ture revie w Colle
ction and analy sis of data Anal ysing the colle cted data Draw ing concl usion . Reco mme nding vario us strate gies for resol ving issue regar ding
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demo tivati on. Arra nging repor t in a struct ured mann er. Cons ultati on with tutor. Perfo rmin g modi ficati onif any. Final subm issio n.
Reference Books and journal Adams, C. A., & Abhayawansa, S. (2022). Connecting the COVID-19 pandemic, environmental, social and governance (ESG) investing and calls for ‘harmonisation’of sustainability reporting. Choi, B., & Luo, L. (2021). Does the market value greenhouse gas emissions? Evidence from multi-country firm data.The British Accounting Review,53(1), 100909. Ghobakhloo, M., & et. al. (2021). Industry 4.0 ten years on: A bibliometric and systematic review of concepts, sustainability value drivers, and success determinants. Grassmann, M. (2021). The relationship between corporate social responsibility expenditures and firm value. Kumar, B. & Sharma, A., (2022). Examining the research on social media in business-to- business marketing with a focus on sales and the selling process.Industrial Marketing Management,102, pp.122-140. Sedera, D., Tan, C.W. & Xu, D., (2022). Digital Business Transformation in Innovation and Entrepreneurship.Information & Management, p.103620. Zhang, D., & Vigne, S. A. (2021). The causal effect on firm performance of China's financing– pollution emission reduction policy.