Sustainability in Healthcare: A Business Proposal for Panacea Healthcare

This digital portfolio proposes a sustainable healthcare business idea for Panacea Healthcare, focusing on sustainable practices, policy, and technology. Primary and secondary research were conducted to develop the proposal, and design solutions connected to sustainability were provided. The marketing mix and consumer persona profile were also developed with sustainability in mind.

FADM3004-
FinalMajorProject(FMP)
Name (Elena Rautu)
Group number (6)

Table of Content
Introduction
Mind map
Mood board 1
Mood Board 2
Primary research
Secondary research
Business Project design development
Final Design Outcome
Evaluation Report
References

• This digital portfolio is focused on the business of health care centre by the name of ‘Pnacea Healthcare’
• The brand will focus on providing sustainable healthcare service with the aim of attaining best results in terms of planet, people and
profit.
• Technology and unique ideas will support improvement in sustainability of the healthcare centre and the healthcare centre will provide
the best sustainable healthcare services to care users weather it is related to illness treatments or healthcare check-ups.
• The factors which will improve sustainability of the healthcare centre are usage of solar power, less energy consumption, organic food
and cotton bed sheet usage, sustainable material based healthcare equipment, effective recycling of wastage and usage of digital
technology to make the healthcare centre paperless.
Introduction

Mind map
Sustainable Healthcare
Centre : Panacea Healthcare
Business
operations
Lower
energy
consumption
Discounts for
Marginalized
communities
Services to
guests
Solar energy
usage
Energy
conservation
Organic
Cotton Bed
Sheets
Organic food
Digital
consumer
service
Best quality
care
Higher
Sustainability
Requires
employee
training
Eco-
friendly
Higher
Costs
Require more
cost
Helps in
maintaining
sustainability
Reduced profit
Higher
responsiveness
Maintenance
expenditure
Lack of
economic
stability
High investment
Higher
revenue
Lower carbon
emission
Positive
impact
on
society

Mood Board 1

Mood Board 2

Primary Research
Questions Frequency
Q1) Is sustainability in healthcare industry important to you?
a) Yes 8
b) No 1
Q2) Would you prefer organic food when using healthcare service?
a)Yes 7
b) No 3
Q3) What elements improve sustainability of using healthcare service?
a) Digitization 2
b) Lower Energy Consumption 6
c) Sustainable material equipment 1
d) All of the above 1
Q4) What elements reduce your usage of sustainable healthcare services?
a) Lack of affordability 5
b) Lack of accessibility 3
c) Slow consumer service 1
d) All of the above 1
Questionnaire
The total respondents selected for the research were 10.
Interpretation: From the above data it is interpreted that
consumers prefer sustainable healthcare services ans usage of
organic food while attending healthcare businesses. In addition
to this the primary factor which improves sustainability of
healthcare service is low energy consumption while the primary
factor which makes them use few sustainable healthcare service
is lack of affordability.

Secondary Research
• According to the views of Blanch (2022), Sustainability in the
healthcare industry is an important factor which needs to be
considered when proposing healthcare frameworks
• There is a recognized need to expand the facets of holistic,
sustainable design given the complex challenges within healthcare.
• Usually, three pillars of sustainability are considered to include
economic, social and environmental dimensions.
• The primary environmental design strategies for improving
sustainability of healthcare businesses include:
• Raising the ground plane of the building to accommodate for sea
level rise.
• Minimizing energy use through passive solar design and ventilation.
• Landscaping to improve biodiversity and contribute to passively
cooling the building.
• Harvesting rainwater for irrigation and toilet flushing.
• Sourcing renewable building materials to lessen the manufacturing
carbon footprint.

Business Project design development - USP
This means that Panacea Healthcare is in the winning zone in terms of
USP with better sustainable practices, policy and technology to ensure
high sustainable healthcare.
Panacea Healthcare Ramsay
Healthcare UK
(Competitor 1)
Cromwell Hospital
(Competitor 2)
Lower energy consumption Policy
Solar energy usage
Usage of sustainable material for healthcare
equipment and furniture
Organic cotton bed sheets
Organic food availability
Digital technology to comply with
sustainability regulations and lower carbon
emissions.
Discount for marginalized communities to
make positive impact on society.
Industry wide
environmental
partnerships
Plan to reduce
carbon emission
International Safety
Award Merit
Technological
resources for ensuring
compliance with
sustainability
standards

Business Project design
development – Marketing Mix
Product
Place
Price
Promotion
Organic food with healthcare service
Best quality care
Digital consumer service
Paperless environment
Organic cotton bed sheets
Sustainable furniture and equipment
Trained, skilled and qualified staff
Solar energy usage lower carbon emission
Digital payment
Discounts for marginalized communities
Affordable pricing
Competitive pricing strategy
Company website
Healthcare center at lucrative
location
Promotion
Email marketing.
Content marketing
Social media marketing
Public Relations
TV advertisements

Business Project design development – Consumer
Persona Profile
Demographics
Age: 26
Marital Status: Married
Gender: Female
Parental Status: 1 Child
Geographic information
• Country: UK
• State: London
• City: Chelsea Psychographics
• Habits: Watching TV, Going Travelling, Shopping
• Lifestyle: Loves meting new people, interacting with other
new mothers and spending time with family
• Interests: Binge Watching web series, shopping and
playing Tennis with her child
• Values: Supporting family, sustainability, reducing waste
and saving money and resources for the future
Social Economic Status
• Salary: 50,000 GBP per year
• Occupation: Social media manager at retail firm
• Home Environment: Lives in middle class home in the area
• Education: MBA in marketing
• Home description: Lives with her husband and daughter
Emily Johnson

Final Outcome
Digital technology to become sustainability,
monitoring quality and become paperless
Digital technology for faster consumer service
Solar energy and
low energy
consumption
Green
environment
inside the building
with Sustainable
architecture
Discounts to help
marginalized
communities in
UK
Usage of
sustainable
healthcare
equipment
and
sustainable
interior
design
Organic
Content bed
sheets with
availability
of organic
food

Evaluation Report
Did you conduct strong primary and secondary research?
Primary and secondary research was completed for this given
portfolio. After completing the portfolio, I have understood that
both primary and secondary investigation in order to develop a
profitable, feasible and sustainable business proposal idea. I
completed secondary research in order to understand the existing
knowledge available about the area of sustainability in the health
and social care industry gathered relevant information form
online sources including blog articles and company website. In
addition to this I also gained knowledge from journals and
books. The wide variety of the resources is used helped me
improve the strength of my secondary research. I also conducted
primary research for the investigation. Primary investigation
involves collection of raw and original data from first-hand
sources. Under this investigation I used the survey questionnaire
research instrument to collect data from a group of 10
respondent. The questions in the survey questionnaire focused
on the area of sustainable health and social care services to
understand the preferences of consumers related to sustainability
in social care businesses. In this way both primary and
secondary research were effective and helped me deliver best
results.

Evaluation Report
Did you conduct design solutions connected to sustainability?
The sustainable design solution provided in this portfolio focused on s
sustainable healthcare centre Panacea healthcare. The theme of sustainability
was included in every aspect of the proposed business weather it was the
USP of the business or weather it was the interior design and the services
which are going to be offer at the healthcare centre. In addition to this the
marketing mix was also developed while keeping sustainability on mind as
the areas of promotion and pricing included sustainable solution of digital
promotions and affordable pricing with discounts for marginalized
communities to support the aim of planet, people and profit. The services of
the healthcare centre also include sustainability such as using organic cotton
for bed sheet, providing PPE kits and healthcare equipment made from
sustainable material, reducing energy usage by implementing policies,
creating sustainable interior design and providing care users organic food.
The usage of solar energy and digital technology to support sustainability
was another aspect of the design solution which made the portfolio reflect
sustainability theme in its every aspect.

Evaluation Report
What would you have done differently?
Looking back at the completed portfolio I believe that I should have used my
strength of creativity in a better way. I analysed the portfolio completely and
realized that it was not able to reach its creative potential. I should have studied
more about the creative tools available in the Microsoft Power Point presentation in
order to provide more appealing portfolio with the use of variety of creative
elements. In addition to this I feel that is I should have made the questionnaire more
detailed with variety of questions to get better data for the digital portfolio. I will be
learning about Power Point creative tools and increase my questionnaire to make my
digital portfolio project better next time. I have also reflected on the overall journey
of completing the project and understood that the reason behind my limited
creativity and inability to prepare detailed questionnaire were my weak time
management skills. I would have changed my schedule and implemented it better
with the help of time management tools such as Pomodaro technique so that I am
not overwhelmed by the work and provide better results.

References
• Deering and et. al., 2019. Patient perspectives of helpful risk management practices within mental health services. A
mixed studies systematic review of primary research. Journal of psychiatric and mental health nursing, 26(5-6).
pp.185-197.
• Designing for Healthcare Sustainability: A Framework, 2022. [Online] Available through <
https://www.ache.org/blog/2021/designing-for-healthcare-sustainability-a-framework>
• Kawai, S. and Kosuge, R., 2021. Analysis of worker circulation patterns within hospital “N” after changes in
staffing: Sustainable improvement of surgical departments in acute care hospitals Part 2. AIJ Journal of Technology
and Design, 27(65). pp.344-349.
• Lagrange and et. al., 2020. Sustainable microgrids with energy storage as a means to increase power resilience in
critical facilities: An application to a hospital. International Journal of Electrical Power & Energy Systems, 119.
p.105865.
• Nouri, F. A., Nikabadi, M. S. and Olfat, L., 2019. Sustainable service supply chain practices (SSSCPs): a framework
development. International Journal of Productivity and Performance Management.
• Raff and et. al., 2022. Building High-Performance Team Dynamics for Rapid Response Events in a US Tertiary
Hospital: A Quality Improvement Model for Sustainable Process Change. American Journal of Medical Quality,
pp.10-1097.
• Sepetis, A., 2019. Sustainable Finance in Sustainable Health Care System. Open Journal of Business and
Management, 8(01), p.262.
• Silva, K. S., Carneiro, A. C. L. L. and Cardoso, L. D. M., 2022. Environmentally sustainable practices in hospital
foodservices. Brazilian Journal of Food Technology, 25.
• Vimonvattana and et. al., 2018. A Structural Equation Model of Sustainable Hospital Accreditation in the Ministry of
Public Health. Vajira Medical Journal: Journal of Urban Medicine, 62(3). pp.179-192.

Thank
You