Strategies for Ensuring Future Sustainability in UK Tourism Industry: A Study on World Tourism Organisation

Foundation Year Research Project

Table of Contents
Research Topic: To identify the strategies that can be adopted by tourism industry of the UK for
ensuring future sustainability...........................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Overview of Organisation......................................................................................................1
Research Aim:........................................................................................................................2
Research Objectives:..............................................................................................................2
Research Questions................................................................................................................2
Overview of Research problem..............................................................................................2
Research Methodology....................................................................................................................3
Gantt Chart.......................................................................................................................................3
Literature Review.............................................................................................................................4
To understand the concept of sustainability within tourism industry of UK.........................4
To identify the strategies adopted by World tourism organisation for maintaining and ensuring
future sustainability................................................................................................................5
To determine the benefits experienced by World tourism organisation with the adoption of
sustainable operations and functions......................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

Research Topic: To identify the strategies that can be adopted by tourism
industry of the UK for ensuring future sustainability.
INTRODUCTION
Sustainability is considered as the meeting of their own needs without compromising the
competencies of upcoming generation which is helpful to meet its own desires. Moreover,
sustainable tourism may be described as the form of tourism which has much advantage than
adverse affects, mainly related to environment, the economy as well as communities,
safeguarding the atmosphere, natural resources and wildlife. Additionally, there are various
stronger advantages to be obtained from involving to sustainable tourism, the three key umbrella
aspects being: assisting the developing environment, their economical benefits for destinations
and facilitating support to local communities. For this, the chosen company is World tourism
organisation is the United Nations specialised agency which is entrusted to promote responsible
and sustainable tourism. The organisation is headquartered in Madrid, Spain and in the current
time World Tourism Organisation is one of the leading organisation involved in promotion of
tourism as driver of economic growth and environmental sustainability. The main aim of this
report is to determine the strategies that could be considered by tourism industry of the UK to
ensure future sustainability.
MAIN BODY
Overview of Organisation
World tourism organisation is the United Nations specialised agency which is entrusted to
promote responsible and sustainable tourism. The organisation is headquartered in Madrid, Spain
and in the current time World Tourism Organisation is one of the leading organisation involved
in promotion of tourism as driver of economic growth and environmental sustainability as well.
The organisation was founded in the year of 1975 and from that time they are continuously
engaged in implementation of global code of ethics within tourism so that competitiveness and
digital transformation can easily be added in the industry. The major agenda of the organisation
is to advocate value of tourism so that driver of socio-economic growth can be included within
the industry of tourism in priority manner. On the other hand, the organisation is associated with
promoting sustainable tourism development so that the industry can grow with several reasons
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