Sustainable and Responsible Tourism Management

This document discusses the concept of sustainable and responsible tourism management, the role of global organizations in promoting tourism, the purpose and principles of tourism development, and the challenges associated with tourism planning. It also evaluates the impact of tourism activities from economic, social, cultural, and environmental perspectives.

Sustainable and Responsible Tourism Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Sustainability refers to the process or method in which represents needs are fulfilled
without affecting the compromising ability of future generations. Sustainability plays important
role in tourism industry, which is increasing the demand in global marketplace. The tourism
industry is a leading sector and refers to the sustainable expansion. Sometimes, it is also
committed to develop lower effect on the environment and local culture at certain level. Main
purpose of this report is to analyse the different method for business planning and expansion of
sustainable. It will discuss about the role, function and mission of leading global enterprise. It
will describe the purpose and principles of tourism development in order to reduce adverse effect
of tourism. Moreover, it evaluate the process of tourism development, planning associated with
challenges in the tourism sector. However, documentation will analyse that how sustainability
which being developed or managed in wide range of tourist destination worldwide.
MAIN BODY
P1. Concept of sustainable and responsible tourism since 1980's
Tourism is defined as the act and process of spending time in pursuit of recreation,
pleasure and relaxation by using commercial products and services. Tourism helps to explore
new places and acknowledge the older places as well.
Dubai's tourism is a part of Dubai's government strategy to maintain the flow of cash in
tourism sector. In the 1980's, Dubai invested heavily in tourism development to enhance
recognition as international destinations and to diversify the economies from that time. Dubai
Commerce and Tourism Promotion Board was established in 1989 to promote Dubai as a luxury
destination so that growth and development in tourism industry is increased and people are more
attracted towards the luxurious and magnificent life Dubai offers to its travellers (Shen,
Sotiriadis and Zhou, 2020). Dubai had grown strongly in the tourism sector due to the
international tourism between 1990 and 2010. In 1997, the Board name was replaced with
Department of Tourism and Commerce Marketing (DTCM).
Developments started to take place since the last decade which has helped the tourist
enjoy the products and services that Dubai offers on large scale. The high increase in tourism
sector of Dubai, it is expanding to handle influx of new tourist and visitors. There was seen a
3.8% of increase of tourists and visitors in 2017. Dubai saw an increase in accommodation and
facilities which were provided by four and five star Hotels. Developments are as follows -

 Dubai has made innovations in providing the tourist a safe and secure stay.
 In this Covid -19 pandemic, Dubai ensures that their tourists and visitors are not in
contact of any type of problems which may arise due to this pandemic.
 The hotels of Dubai ensure that tourists face no financial problems during their plan as
per decided under the services which are rendered by hotels.
 As Dubai provides all the luxuries, it is concerns that the destinations which are selected
by the tourists or visitors have a positive impact on them and that they are more attracted
towards it by giving positive feedback as long as they stay.
Thus, these developmental factors are those aspects which focus on the economy of Dubai as
well as tourist budget to visit places in Dubai. Tourism of Dubai has overall impacted the tourist
industry with its gradual increase since the past years of tourism development.
P2. Role, function and mission of leading global organizations for promotion of tourism
Examples of two organizations which promote tourism are as follows -
Role of United Nation World Tourism Organization (UNWTO) — The organization takes
charge of promotion of responsible, sustainable and accessible tourism. The organization
promotes tourism which contributes to the economic growth and helps in grabbing more
opportunities in the tourism industry. UNWTO helps in developing the sustainability of tourism
by evolving with the innovation and developments which are made to promote tourism for the
visitors and tourists.
Functions of UNWTO — There are various functions of UNWTO which are briefed as -
 UNWTO generates market knowledge.
 Sustainable tourism policies are generated.
 Education and training related to tourism is focused upon.
 UNWTO promotes technology.
 Statistical measurement tools are developed.
 Leadership education is provided by UNWTO.
 Education and training based on tourism is the focus of UNWTO.
 Management and development of destination is focused by UNWTO.
Mission of UNWTO — Mission of United Nation World Tourism Organization is to advance
sustainable tourism development that respects and preserves the world's natural heritage.

Role of World Travel and Tourism Council (WTTC) — The WTTC conducts extensive
research into tourism industry. They produce Travel and Tourism economic impact reports
which include Direct and Total GDP impact, Direct and Indirect employment, Exports,
Investments. These are the roles which WTTC play in accordance to providing the tourist best of
services which are discussed in council for effective and efficient tourism industry to prosper and
grow.
Functions of UNWTO — various functions of UNWTO are as follows -
 Important leaders spend time and money to move their global activity forward.
 It ensures sustainable development in the tourism industry.
 WTTC's research quantifies direct and total impact of Travel and Tourism on the
economy in terms of GDP and employment growth.
 The WTTC functions to raise awareness to the industry and continues to feature heavily
in media and in Governments.
Mission of WTTC — Mission is to maximize inclusive and sustainable growth potential of the
Travel and Tourism sector by partnering with Governments, destinations, communities and other
stakeholders to drive economic development, reduce poverty, create job, security and
understanding in our world.
Thus, both UNWTO and WTTC organizations enhance and promote tourism and tourism
industry on large scale promotes the sustainability of what it has to offer to tourist and the
visitors in long run.
Purpose of tourism planning- Here the purpose of tourism is to introduce the tourists to their
culture, parts of city , to creates interest within the city as well as mainly promotes or advertises
the city as it raids to money for the country , city wherever the tourist visits, as these tourists
spending money to buy food,site see, purchase gifts which will economically beneficial for the
country they visit.

There are several principles of tourism such as
Utilizing resource sustainability
Reduce over consumption as well as waste as it will creates the long term damage as well as
contributes to the tourism quality as over use will adversely impact the tourism.
Maintaining biodiversity- As it can promotes social, natural as well as cultural diversity which is
considered as long term sustainable tourism as well as creates resilient base for the industry.
P3 Discuss the purpose and principles of tourism development, planning to minimise the adverse
effect of tourism.
The purpose and principles of tourism development by its nature involves the destination as
whole, not only industry business. It is also supported the ecosystems, natural resources, cultural
assets, traditions (Ruhanen and Bowles, 2020). As per selected the Dubai, which is one of the
most popular tourism destination that will attract more consumers in global marketplace.
Whereas tourism done well can advantage, benefits destination communities. A poorly
managed tourism, driven by long term and short term which has been disrupted communities and
ecosystem. Nowadays, it has been rapidly increasingly the demand of effective policies and
procedures. It emphasis on the quantity of tourist over quality of experience, benefits to the
destination communities.
Principles of tourism development in order to minimise effect of tourism-
 Use sustainability standards- Generally, it respect the publicly available, internationally
approved minimise criteria for sustainable tourism practices. It will help for maintaining
the global sustainable tourism council for both industry and destinations.
Collaboration in the destination management- The tourism enterprise seek to develop a better
tourism through collaborative management structure (Ferrer-Roca and et.al., 2020). There are
equal participation by government and other private sector. Sometimes, it is also representing the
diversity in the social communities.
 Select or choose quality over quantity- A tourism communities are mainly focused on the
manage or control the better quality of visitation. This will help for enhancing travel
experience while sustaining destination and provide the better advantage or benefits for
local communities.

 Demand fair income distribution- Usually, it has been setting an appropriate policies and
procedures that will support for handling the tourism destination places. Sometimes, it is
also supported to increase retention of tourism revenue.
P4 Evaluate the process of tourism development, planning and associated challenges or
problems,
Being a trainee manager of a Destination Management Organisation (DMO), which is
mainly focused on the tourism development and planning. It is define planning process of
identifying the objectives and evaluating the methods of achievements. Manager of DMO
enterprise is to consider all essential resources, markets and other program or events. This will
help for identifying the different problems and challenges associated with development or
planning process of tourism.
The local and cost Rica government plays important role in the tourism planning or
development. It has been implemented the effective policies or procedures for development of
such activities or sustainability in regions (Hamid, Isa and Kiumarsi, 2020). This is consider as
initial stage in planning for use of resources and management of tourist relationship. Tourism
manager has been setup particular guidelines and policies on the basis to create an effective plan
and then offers the various benefits such as packages, stay etc. For Example- Dubai is one of the
most powerful tourism destination that will attract more potential consumers.
Challenges and problems-
Conflict of interest arise as different stakeholders which may have different and conflicting
interests. Various stakeholders in Cost Rica tourism may have identified the interest in the local
government. The conservation of natural resources along with proper distribution among
different sectors. The involvement of stakeholders must involve in the planning and development
of sustainable tourism activities (Yeonga, Sandhua and Anak, 2020). A conflict among
stakeholders are considered the biggest issue or problem which is directly affecting the tourism
destination attraction. Moreover, individual people needs to be included an appropriate benefits,
advantage in society as through increases in living standards, cleaner or better environment.

Issues associated with tourism development-
Issues and impact Developing Nations Emerging destination
Environmental Impact The tourism development
increases because of pollution
along with causes of land
erosion as well as water
pollution. But as developing
nations are working on the
sustainable development in
order to control the
significant effects on the
climate (Peppoloni and Di
Capua, 2020).
Emerging destinations are
aware about the development
of business sustainability in
tourism sector. The negative
impact on the climate and
environment through
increasing tourism activities.
Sociocultural Impacts Increases the violence and
criminal activities. This is
because of tourism
development but government
has been implemented the
different mechanism in order
to control the current
situation.
Because of high level
education services,
participation of different local
people and other developing
nations. Thus, it is helping to
reduce the tourism attacks.
Rises in the violence and
criminal activities because of
the tourism development. The
witness in the emerging of
tourism development,
planning.
Many people can use their
regional language, which is
difficult to understand the
need or requirement for
tourists.
Economic Impacts Tourism development is
helping in the generation of
employment among different
people within development
High generation of revenue as
well as employment
applicable for local
communities but different

nation. It is also increasing
the income as well as capital
price.
A high level tourism
development in which
provide the better facilities
along with dynamic
infrastructure. It is not only
help to attract tourists but
increases more popularity in
global world.
tourism activities allows for
providing the better
advantage or benefits of local
people.
A poor infrastructure and
facilities which makes it less
valued option for tourists.
Sometimes, it is also
increased the traffic issues
persist due to narrow road, a
lack of infrastructure
development. This will
increase problematic situation
for both tourism manager and
tourists.
Table: 1
P5 Impact of tourism activity generated by a specific tourism attraction from economic, social
cultural and environmental perspectives.
The impact of tourism activities as consider the phenomenon of local to global impact,
and complex activities with putting more efforts from economic to social ones. It is always
influenced on the environment, determined the best way to cohabitation between natural aspects.
Usually, the significant impact involves analysing the effective relationship tourist, which run
from simply visiting the better tourist attractions. Moreover, identify the impacts of tourism
activities generated by Dubai a specific tourism attraction from economical perspectives
(Rogerson, 2020). There are different factors that impact on the tourism destination and
attraction place.
Social Factor- in this factor, it can measure the significant impact of tourism plan which
become difficult to measure and analyse. Usually, the tourist manager in DMO enterprise is used

the different methods for collecting or gathering a lot of information. in this way, it become
useful for identifying the preferences, need and requirement for consumers. Social factor is
related to the consumer’s demand which is always influence tourist manager to gain more
information through different methods such as surveys, questionnaires and interviews. These are
consider the important techniques which may support to find the interest and then provide the
better facilities according to them. On the other hand, social factor have measured the impact of
tourism business because of change in culture, which can analysed by creating specific design
places. Dubai is adopting the particular culture which is always inspire or motivate the people. in
this way, it is also analysing the entire country, which is countable as beautiful place to visit and
adopt current trends to attract more consumers.
Environmental Factor- in this factor, it can be measured or evaluated the environmental
price, cost. Main objective of this factor is to measure forecast environmental effects of tourism
development actions. It is concerned about the significant impacts help for avoiding the potential
risks threat by implementing essential measures. This factor is related the current environment
condition because tourist destination face atmosphere degradation such as increases the pollution
rate. Through this factor, it is helping to gather information and understand environmental effect
on the different plans. Tourism destination can identify any disturbance in ecology, socially and
environmentally. These are directly impacts on the surroundings and people.
Economic Factor- this factor is helping to the tourist manager to measure critical
consideration of Coast Rica county, development of tourism is associated with economic wealth.
This can help to measure of tourist research and examine the economic impacts. By using steam
model, it is mainly focused on the large number of local economic impacts. It provide the better
easy access to its national survey by giving the maintenance information at lower price or cost.
Tourism Development Impact-
Impact Description Measurement method
Economic Impact Analysis the effects of impact
on the economy condition.
Tourism industry has various
economic aspects or impact
on the DMO (destination
management organization).
Tourism multiplier is
consider the important
technique or method that help
to reduce the economic
impact on the industry. This
method will support for

encouraging and inspiring
growth and secondary aspect.
Environmental Impact It is also increasing the
tourism which become
responsible for creating
various environmental issue
or problem. At certain place,
it also increased the pollution
rate.
The impact of environmental
assessment is consider the
measurement method, which
help for analysing the
environmental impacts on
tourism development and
planning.
Social Impact Change in the living situation
or condition of large
population, degrade the
quality of life. In this way,
social factor is directly
impact on the tourism
destination.
It has been analysed and
measured the social impacts
on the basis of secondary data
or information.
Table: 2
P6 Determine that how principles of sustainability implemented by tourism business attraction
In Dubai tourist destination attraction, tourist manager of DMO enterprise is to focus on
the sustainable development that meets all essential need or requirement for potential visitors.
Moreover, different stakeholders of DMO enterprise is to implement the principles for
sustainable development.
Using natural sustainable resources- it can be implemented to conserve and sustain the
use of natural resources, social and culture. This can applicable for long term business sense to
achieve desirable goal and objective.
Reducing over consumption and waste- it help for reducing large consumption of
unnecessary materials and avoid waste in term of costs, restoring long term environmental
damage. It is also contributes to maintain quality of tourism.

Supporting the local economies- it is also supporting the wide range of local economic
activities, which takes environmental price or cost, value into specific accounts. This will help
for protecting economies and avoid environmental damage.

P7 Discuss the sustainability is being developed or managed in the tourist destinations.
In this section, it has been evaluated that sustainable and responsible tourism
management, which has been evolved the wide range of destination across the global world.
Sustainability development plays important role which involves the consideration of economic,
environmental and social goals. Through this way, it is also formulating and executing the
individual people policies, procedures and programs (Antić, 2020). These are managed or
controlled in proper manner. Typically, a sustainable development is based on the idea in which
local communities should live and fulfil their all essential requirements.
The government has been developed the sustainable development strategy in order
identify all individual rights to be maintain the clean, healthy and safe entire environment
improvement. On the other hand, Dubai is one of the tourist destination attraction which has
been concentrated on convincing the sustainable development goals and objective.
CONCLUSION
From above discussion, it has concluded that Sustainability plays important role in the
tourism industry for handling all business processes. Analysing the report is to improve more
understanding, examine the different method for business planning and expansion of sustainable.
In this report, it has been discussed about the role, function and mission of leading global
enterprise. It also examined the purpose and principles of tourism development in order to reduce
adverse effect of tourism. Moreover, it evaluate the process of tourism development, planning
associated with challenges in the tourism sector. However, documentation can be analysed that
how sustainability which being developed or managed in wide range of tourist destination
worldwide.

REFERENCES
Books and Journals
Antić, A., Peppoloni, S. and Di Capua, G., 2020. Applying the Values of Geoethics for
Sustainable Speleotourism Development. Geoheritage. 12(3). pp.1-9.
Ferrer-Roca, N. and et.al., 2020. Back to the future: challenges of European tourism of
tomorrow. Journal of Tourism Futures.
Hamid, M.A., Isa, S.M. and Kiumarsi, S., 2020. Sustainable tourism practices and business
performance from the tour operators’ perspectives. Anatolia, pp.1-10.
Rogerson, C.M., 2020. Sustainable Tourism Research in South Africa: In Search of a Place for
Work and the Workplace. In Sustainable Human Resource Management in Tourism (pp.
45-59). Springer, Cham.
Ruhanen, L. and Bowles, L., 2020. Student perspectives of responsible tourism behaviour: The
role of tourism education. Journal of Hospitality & Tourism Education, 32(4), pp.255-
265.
Shen, S., Sotiriadis, M. and Zhou, Q., 2020. Could smart tourists be sustainable and responsible
as well? The contribution of social networking sites to improving their sustainable and
responsible behavior. Sustainability, 12(4), p.1470.
Yeonga, S.W., Sandhua, M.K., Tonera, A.M. and Anak, S., Promotion of Education for
Sustainable Development among Hospitality and Tourism Students: Results and
Challenges during COVID-19.