Business Plan of Cafe Delight: Marketing Strategies, Target Market, and Objectives

BUSINESS PLAN OF CAFÉ
DELIGHT
Information of business
Vision
The main purpose of Cafe Delight is to establish a successful
coffee business in the UK market and expand their services by
providing their customers with a quality experience of
enjoying their coffee.
Objectives
• . To create an attractive environment at their coffee shop
which is suitable for the customers to increase their interest
in the business.
• To provide customers with a special experience of enjoying
their coffee by sourcing high quality coffee beans from
different places.
• To increase the market share of Cafe Delight by expanding
into various prime locations and cities within a short
period.
• To promote an effective brand image of the business in the
industry in order to increase the engagement of the
customers
Goals
Gaining the trust of the customers and sustaining the
marketing for a longer period are the major goals of Cafe
Delight which are important for the business to establish a
successful business in the industry.
Marketing plan
Product
Cafe Delight offers quality coffee beverages and dishes to the customers by
analysing the needs of the customers specifically. High quality coffee beans
are bruited by the coffee shop from specific locations in order to provide a
wholesome experience to the customers and increase their engagement
towards the new venture.
Price
The prices are kept economical for the consumers in order to provide a
standard experience to maximum number of people. This strategy can be
beneficial for the business to establish an effective new business in the food
and beverage industry.
Place
Cafe Delight is planning to open their outlets near prime locations such as
malls, airports, parks etc. for providing better accessibility to the customers
to navigate their coffee shops conveniently.
Promotion
Popular social media platforms like Facebook, Instagram, Twitter will be
used by the business to promote their products and services which can be
helpful in amplifying the awareness among customers which is beneficial
for the coffee business to grow in the industry.
Background
Cafe Delight is a new coffee shop which is started by a group of
motivated individuals who want to change the experience of
customers by providing them with unique dishes and services. The
people who are related with this venture are expert chefs who want
to start something of their own. This business has been started with
an aim to provide a hostile environment to the customers where
they can spend quality time with their loved ones and enjoy the
tasty beverages and dishes which are provided by the coffee shop.
Target Market
Consumers from the age of 16-40 are majorly targeted by Cafe
Delight as they are the most interested in visiting coffee shop for
a regular leisure experience. These people will be from different
backgrounds, gender, races in order to promote an effective
image of the brand and maximize its profits.
INTRODUCTION
The current poster presentation will explain the business plan of Cafe Delight
which is a new coffee business which is planning to provide its services to the
customers in the UK market. It has an attractive interior design and tasty dishes to
try which are developed especially for the convenience of the customers.
CONCLUSION
It has been concluded from the above business plan that Cafe Delight is a
new organization which is aims at providing quality services to the
customers by analysing their personal needs. It has been beneficial for the
organization to increase the trust of customers towards the coffee shop and
increase their overall engagement in the business practices.