Growth Sustainable Business Plan for Happy Belly Fast Food

This report outlines the growth sustainable business plan for Happy Belly Fast Food, a Turkish fast food and snack provider in Birmingham. It covers their proposed future business, target customers, competitors, skill analysis, projected profit and loss, sources of funds, plans for obtaining tangible and intangible resources, and the organization and management information system required for effective control. The report also includes their vision for the future.

Sustainable business
plan

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
PROPOSED FUTURE BUSINESS............................................................................................3
CUSTOMERS.............................................................................................................................3
COMPETITORS..........................................................................................................................4
SKILL ANALYSIS.....................................................................................................................4
PROJECTED 2 YEAR PROFIT AND LOSS ACCOUNT AND PROPOSED 2 YEAR CASH
FLOW FORECASTS..................................................................................................................4
SOURCES OF FUNDS...............................................................................................................8
PLANS FOR OBTAINING TANGIBLE AND INTANGIBLE RESOURCES.........................8
ORGANISATION AND MANAGEMENT INFORMATION SYSTEM REQUIRED FOR
EFFECTIVE CONTROL............................................................................................................8
VISION FOR FUTURE............................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
A company or an organisation is simply a firm or business in which owner performs various
operational activities and then provides these products or services to needed people for their use,
called customers. Business plan is a documental file that consists of detailed information about
company’s goals and objectives and all its planning and operating. It consists of various details
like marketing plans, financial positions and other operational functions of firm. The owner takes
all the responsibility of all activities related to company. Our business is about Turkish fast food
and snacks. The name of company is HAPPY BELLY FAST FOOD and it is going to be
launched in Birmingham city.

TASK
PROPOSED FUTURE BUSINESS
Happy belly provides people with fast food especially Turkish fast food along with
different snacks to young generation people. With the growing changes in technology and other
eating habits and fast food as a basic necessity and is in being trend, its concept was developed
for market (Aljuwaiber, 2020). The products of Happy belly fast food are Turkish shawarma,
Aryan drink with fresh mint, fresh lemonade, Turkish baklava and many other dishes and thus
will help us grow in food industry and will be earning great profits and revenues effectively in a
short span of time. various innovations that will be done by our company. These innovations will
be done in product’s quality and the major innovation will be done that in the name of fast food,
healthy food will be provided. IPR will also be adopted by our company in form of copyrights,
designing rights, trademarks and many more. Trademark will be done for its quality, designing,
logos, branding and patents will also be taken.
CUSTOMERS
Target customers for our company Happy belly fast food will be both B2B and B2C. That is
company will provide its products to customers also directly and even to other businesses. The
end users will be the consumers (Fichter and Tiemann, 2018). The products will be brought by
the people who love fast food and even Turkish food and other snacks. The USP of our product
will be those healthy fast food eatables inside them. this USP will make happy belly different
from its competitors and will help in gaining more market coverage. Marketing will be done for
with the use of newspapers, online social media and television and many other modes. Market
segmentation will be done on the basis of people that will be having Turkish food and other fast
food and on different demographic and geographic areas in Birmingham and especially young
generation.
COMPETITORS
The competitors of our company will be other junk fast food and other restaurants that provide
Turkish food as people are interested in having fast food and junk items. They cover a large area
of market. The young generation is involved and is highly interested in eating fast food and this

choice of customers will convince them to go for Happy belly fast food products (Hofmann,
2019). Porters five forces will be used for competitor’s research. It is explained in as there will
be low threat rate from new entrants to Happy belly fast food in market but it will face a
reasonable threat from its competitors and substitutes. Bargaining power of suppliers will not be
high as there will be strong relations maintenance with vegetables vendors and other suppliers.
Bargaining power of buyers will be low as they will be buying products and the demand of
turkish food is high and people will pay its cost. There will be high rivalry in food industry
between healthy and fast food and other fast food restaurants. The strategy of providing healthy
food in the form of fast food will attract customers more towards happy belly.
SKILL ANALYSIS
There are many skills needed to grow and develop Happy belly fast food. It will need effective
and efficient employees and trained and skilled staff for its operating (Kim, ElTarabishy and
Bae, 2018). The staff will be an expertise team of marketing, accounting, operating and other.
Skills needed are as follows:
 Team management is necessary and for that there will be great communication process
needed in between employees and all.
 Recruitment of effective and right candidates is necessary for effective working and
operating.
 Time management is also necessary for all operations that need to be completed on time
as people need fast food urgently and they want it to be served on time.
Time management in making food will be big issue as Turkish food takes a little extra time
and for that more competent staff will be recruited.
PROJECTED 2 YEAR PROFIT AND LOSS ACCOUNT AND PROPOSED 2 YEAR CASH
FLOW FORECASTS
Cash Flow forecast for 2 years ending as under:
2018 (£) 2019 (£)
CASH INFLOWS
Investments 15000 12000
Loans 5000 3000

Total inflows 20000 13000
CASH OUTFLOWS
Marketing 2785 2568
Material 3684 3495
Wages 5231 4965
Other Expenses 1348 1245
Total outflows 13048 12273
NET CASH FLOW £6952 £727
Projected Profit and loss statement for two years:
2018 2019
Sales (Revenue) £26000 £31000
Less Cost of Sales
Raw Materials 7835 8300
Freight 8229 8321
Total Cost of Sales 16064 16621
GROSS PROFIT £9936 £14379
Less Expenses (Operating expenses)
Wages 2054 2096
Electricity 1289 1239
Insurance 1410 1410
Rent 1652 1652
Depreciation 950 950
Office supplies 1512 1752
Total Operating Expenses £8867 £9099
Breakeven 35 Units 29 Units
NET PROFIT £1069 £5280
Star-up resources needed (these will include operating
resources)
Costs
Equipment £1200
Office Space £750

SOURCES OF FUNDS
There are many sources of funds that Happy belly fast food will have its funds from. As there is
lack of these much funds with happy belly it will go in market for having its funds. These are
personal funds, family, friends and even debt financing will be done. Loans from banks will be
taken for its funding. Along with these crowd funding will also be a main element from which
Happy belly fast food will have its funding to grow and develop. In future, partners will be
appointed in its growth. business angels will be there for more help in helping the sourcing of
funds.
PLANS FOR OBTAINING TANGIBLE AND INTANGIBLE RESOURCES
It is essential for Happy belly fast food company to develop effective plan for managing the key
resources associated with business. In order to increase the strength of approach to manage
tangible and intangible resources, happy belly fast food should take help of professional
operational management (Morioka, Bolis and Carvalho, 2018). The company will also focus on
key suppliers and do bargaining with them in order to reduce the costs. The total cash needed to
prepare the business to make its first sale will be 25000 GBP. In order to generate the revenue
from new business, there should be focus on anticipating capital purchases and operating
expenses needed. The total start up cash needed for launching the new business will be 150000
GBP. The business will also take into consideration key approaches to utilise the cash in a major
and effective manner.
ORGANISATION AND MANAGEMENT INFORMATION SYSTEM REQUIRED FOR
EFFECTIVE CONTROL
It is essential for Happy belly fast food business to grow effectively at the marketplace in a short
period of time with the help of key tools and techniques. Information and technology based
practices will help the organisation to grow at a fast pace. This is also one of the key role of a

new business to focus on application of IT in order to gain marketplace success. The following
are key requirements of Happy belly fast food:
 Management information system- The management information system is a key
approach which helps a company to deliver best practices. It is major role of a business to
take assistance of management information system in order to increase coordination
between team members and employees (Neumeyer and Santos, 2018). Management
information system can also help a new business to create a major virtual workplace
environment.
 Decision support system- The decision support system is a key approach related to
information and technology which helps in business development. Decision making of
Happy belly fast food business will be facilitated by this system. It is also one of the key
role of a business to focus on decision support system for taking major and crucial
decisions.
 Knowledge support system- Knowledge support system is a major approach which
helps a business to gain knowledge with help and support of information and technology.
In this approach, key dimensions of a business related to decision making are covered
with the support of advance computer systems and software.
 Business information systems- The business information systems are modern tools
which determine the digital aspects of business development. In the overall development
of Happy belly fast food, the business information system will play a major role. It is
essential for top level management and strategic management of Happy belly fast food
business to focus on development of business information systems to gain competitive
advantage.
 Customer relationship management system- This is one of the major role of a business
to focus on key aspects of business development (Rotondo, Corsi and Giovanelli, 2019).
The customer relationship management is a major software which will help Happy belly
fast food to focus on maintaining healthy relationship with major customers.

VISION FOR FUTURE
The future for Happy belly fast food is to provide unique and best quality Turkish food products
and services according to the demands of customers. Happy belly fast food has its another vision
to always have its standards in products and services in offline and online modes which will help
in long run in food industry.

CONCLUSION
It can be concluded from the above report that Happy belly fast food is an organisation providing
Turkish food products and other snacks. Vision, sources of funds, skills required and all are
discussed within this report. Its projected report and cash flow is also discussed.

REFERENCES
Books and Journals
Aljuwaiber, A., 2020. Entrepreneurship research in the Middle East and North Africa: trends,
challenges, and sustainability issues. Journal of Entrepreneurship in Emerging Economies.
Fichter, K. and Tiemann, I., 2018. Factors influencing university support for sustainable
entrepreneurship: Insights from explorative case studies. Journal of Cleaner Production, 175,
pp.512-524.
Hofmann, F., 2019. Circular business models: business approach as driver or obstructer of
sustainability transitions?. Journal of Cleaner Production, 224, pp.361-374.
Kim, K.C., ElTarabishy, A. and Bae, Z.T., 2018. Humane entrepreneurship: How focusing on
people can drive a new era of wealth and quality job creation in a sustainable world. Journal of
Small Business Management, 56, pp.10-29.
Morioka, S.N., Bolis, I. and de Carvalho, M.M., 2018. From an ideal dream towards reality
analysis: Proposing Sustainable Value Exchange Matrix (SVEM) from systematic literature
review on sustainable business models and face validation. Journal of Cleaner Production, 178,
pp.76-88.
Neumeyer, X. and Santos, S.C., 2018. Sustainable business models, venture typologies, and
entrepreneurial ecosystems: A social network perspective. Journal of cleaner production, 172,
pp.4565-4579.
Rotondo, F., Corsi, K. and Giovanelli, L., 2019. The social side of sustainable business models:
An explorative analysis of the low-cost airline industry. Journal of Cleaner Production, 225,
pp.806-819.