Sustainable Business Planning and Strategy | Case Study

Running head: SUSTAINABLE BUSINESS PLANNING AND STRATEGY
Sustainable Business Planning and Strategy
Name of the Student:
Name of the University:
Author’s Note:

SUSTAINABLE BUSINESS PLANNING AND STRATEGY1
Table of Contents
Chapter 3: Implementation Strategy................................................................................................2
3.1 Product/Services....................................................................................................................2
3.2 Business and revenue model..................................................................................................2
3.3 Pricing strategy......................................................................................................................2
3.4 Marketing strategy.................................................................................................................3
3.5 Implementation timeline........................................................................................................3
Chapter 4: Financial Management...................................................................................................4
4.1 Cost benefit analysis..............................................................................................................4
References and bibliography:..........................................................................................................6

SUSTAINABLE BUSINESS PLANNING AND STRATEGY2
Chapter 3: Implementation Strategy
3.1 Product/Services
The proposed plan is for a service providing business and the main service of the
business is beauty salon service. The proposed beauty salon will be providing waxing, threading,
hair cutting, Pedicure, Facials and clean ups, manicures and bridal makeups. Services in this
business are not new in nature, rather the business will focus on providing quality services and
highest customer satisfaction (Morden 2016).
3.2 Business and revenue model
The proposed business will have beauty salon in key areas of the city. It will be working
as a beauty salon chain and will be working with its own business units. Services will be
provided on a package system as well as in individual services. In this type of business, selling of
various beauty products can also be added in the product and service line of the business. Hence,
the product line of the proposed business will include selling of various quality beauty products
also. The main revenue generating activities of the business is its various beauty salon services.
3.3 Pricing strategy
There are already various other brands and businesses in the salon and spa market.
Therefore, the ideal pricing strategy for the proposed business would be a skimming pricing
strategy. Initially, services will be provided with least margin of profit and at a lower price than
the existing competitors in the market. Various discount offers and packages can be offered to
attract customers. Later on, the price of the services could be increased with the establishment
and recognition of the brand identity (Horkoff et al. 2014).