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Strategic Report of Etisalat

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Added on  2020-05-16

Strategic Report of Etisalat

   Added on 2020-05-16

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Running head: SUSTAINABLE BUSINESS PRACTOCES AND STRATEGIESSustainable Business Practices and StrategiesName of the Student:Name of the University:Author’s Note:
Strategic Report of Etisalat_1
SUSTAINABLE BUSINESS PRACTOCES AND STRATEGIES1Table of ContentsAnswer to Question: 1.....................................................................................................................2Answer to Question: 2.....................................................................................................................3Answer to Question: 3.....................................................................................................................4
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SUSTAINABLE BUSINESS PRACTOCES AND STRATEGIES2Answer to Question: 1Etisalat can be considered among one of the world’s leading telecommunication serviceproviding organisations operating in the emerging markets. It has been observed that the presentmarket capitalisation value of the company is more than AED 156 billion which is equivalent to42.5 billion USD. As per the strategic report of the Etisalat the net revenue and net profit for theyear 2016 are AED 52.4 billion and AED 8.4 billion respectively (Lasserre, 2017). PresentlyEtisalat has marked its presence among the most profitable telecommunications groups in theworld. The organisation was found nearly four decades ago in UAE and presently isheadquartered in Abu Dhabi. Researchers have argued that this massive success of Etisalat ismainly supported by its successful implementation of its strategic framework. As it has beenobserved in the strategic report of Etisalat, the key strategies which have been enacted in placeby the organisation to achieve the success can be enlightened. The first and foremost strategy ofthe company is to operate efficiently and consistently through the portfolio while considering acommon set of processes and systems that enables Etisalat to exploit the opportunity ofeconomies of scale by creating value (ElKhouly et al., 2014).Now operational excellence is another key strategy which has always been used byEtisalat. Simplicity, effectiveness, agility and harnessing the technological power in almost allthe operational levels of the organisation and considering each of the departments as a part of thedigital transformation of the organisation.Serving the customers with effectiveness and consistency with the help of high brandvalues which is mainly developed by analysing the customer needs and understandings is anotherstrategic pillar of Etisalat Group (Kolawole & Agha, 2015).
Strategic Report of Etisalat_3

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