Sustainable Enterprise: A Case Study of Gilligans Cairns Backpacker Hotel & Resort

Running head: SUSTAINABLE ENTERPRISE
Sustainable enterprise
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Table of Contents
Introduction................................................................................................................................2
The Enterprise............................................................................................................................3
Sustainability Dimensions..........................................................................................................4
Specific Sustainability Area.......................................................................................................6
List and Assessment of Indicators for Monitoring.....................................................................8
Reference list............................................................................................................................11

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Introduction
According to Stylos & Vassiliadis (2015), in the current business trends this has
become very important to develop sustainable business practices in the organization. The
sustainable business practices get influenced by the market size and its place. This is also
very important in order to maintain the corporate culture in the organization. On the other
hand, this can be said that by maintaining the sustainable practices in the organization, rate of
loyal customers get increased. Through these practices the healthy community can be served.
A sustainable enterprise indicates an organization with good environmental quality (Kang,
Chiang, Huangthanapan & Downing, 2015). Therefore, this can be said that by developing
the sustainable practices in the workplace, the organizations get the chance to develop healthy
atmosphere in the workplace, as well as it helps to provide the resourceful and nontoxic
environment. This has been identified that due to the sustainable practices in an organization,
growth rate of the organization gets influenced.
The term business sustainability indicates the process for managing the social, environmental
and financial risks. In other words Opp(2017) stated that business sustainability is a process
by which the organization will be able to opportunities and obligations. Hence, this can be
clearly said that depending on the sustainability practices the rate of profitability and
productivity of an organization get influenced. As environmental condition, social condition
and financial condition of an organization control the sustainable practices, therefore,
maintaining the balance between these elements are very important for organizational
development (Horng, Liu, Chou, Tsai & Chung, 2017).
In this study, the company named ‘Gilligans Cairns backpacker hotel & resort’ has been
highlighted in the context of sustainability of sustainability management. Through this study,
the three important sustainability dimensions have been discussed. After elaborating the

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dimensions the study has pointed out the influential factors of these dimensions in the
development of the company. As the study has repeatedly discussed about the socio-cultural,
economic and environmental facts have impact on the sustainable practices in the
organization, therefore, by describing the areas internal situation of the company has been
focused (Chen, 2015). In order to measure both the external and external situation of an
organization monitoring the process is very important for understanding if the strategies are
being properly implemented or not. Among the three dimensions, the study has chosen one
dimension in the case of this organization and has monitored is practices. After analysing the
internal and external situations and impacts of sustainable practices on the organisation, the
study has highlighted the challenges which are being faced by the company. At the end of the
study it will provide effective suggestions in order to incorporate proper strategy for bringing
sustainable development in the company named Gilligans Cairns backpacker hotel & resort.
The Enterprise
The company named Gilligans Cairns backpacker hotel & resort is a famous
Australian organization, which has established its strong brand identity in the hotel industry
(Dev, Hamilton & Rust, 2017). The company is surrounded by boutique shops, café, clubs
and rusty market. Due to its attractive location it has easily attracted the visitors. The
company has established its business market depending on its luxury service and facilities.
On the other hand luxury accommodation such as cheap Wifi, airport pickup, swimming pool
and quality Kitchens are being provided. In order to grab the attention of the customers, the
organization provides evening meal in only $5.00 (Kasim, Gursoy, Okumus & Wong, 2014).
For entertaining the visitors, the organization has introduced sport events, pubs and clubs in
it. On the other hand, this can be said that Gilligans Cairns backpacker hotel & resort is a
perfect destination for the visitors who love to spend their holiday in the lap of nature.