Sustainable Hospitality Management

This study explores the importance of sustainable business and corporate responsibility in the hospitality industry. It discusses the issues of social, environmental, and economic sustainability and provides strategies for managing corporate sustainability. The hospitality industry in the UK has made significant contributions to the economy and society, but it also faces challenges in maintaining sustainability.

Sustainable hospitality
management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................................3
MAIN BODY..................................................................................................................................................3
1. Evaluation the extent to which the hospitality industry contributes to each issues among social,
environmental and economic.................................................................................................................3
2. Analyzing the effects of issues have on the profitability of hospitality industry................................5
3. Evaluation the importance of corporate sustainability management.................................................8
CONCLUSION.............................................................................................................................................11
REFERENCES...............................................................................................................................................12

INTRODUCTION
Sustainable management can be defined as avoiding the depletion of natural resources
for maintaining an ecological balance in hospitality sector or strike through. This study will
show about the importance of sustainable business and corporate responsibility for hospitality
industry. The hospitality industry in UK has made significant contribution in the economic as
well as social development of nation. But at the same time it has given rise to various issues
which has direct impact on the society as well as environment. It is very important for
hospitality sector and hotels to manage corporate sustainability. There are various strategies
and policies that are being adopted and implemented by the hotels and tourism industry for
managing corporate sustainability like reduce, reuse and recycle of their wastes products like
to turn toilet waste into power. Hospitality and tourism industry give rise to millions of jobs that
increases economic prosperity (Crowther and Seifi, 2018). By implementing several
approaches of maintaining quality and reducing cost and wastes like Total quality
management, lean manufacturing, six sigma, they are making their business sustainable. This
industry has sustainable impacts on the environment & society and all these create
increasingly pressing sustainability management challenges.
MAIN BODY
1. Evaluation the degree in which hospitality industry give to each issues among social,
environmental and economic
Sustainability is one of the main issue that the world is facing. A Sustainable business
plays an important because this business has minimal negative impacts on the local
environment, economy and society. The Tourism industry has significant effect on the
environment. As with the increase in number of tourist at specific destination, there are high
chances of damage to destinations. For becoming more sustainable, it is important for
hospitality sector to focus on reducing wastes and negative impacts on environment, society
and economy. (Grayson and Hodges, 2017). Some hotels are stepping up their corporate
sustainability projects like reusing, recycling components of mattress and also donate their
partially used soap and tissue rolls to the global soap projects and shelters.
Environmental sustainability issue – Pollution and environmental damage

In the context of environment there are some issues which is created by hospitality
industry is environmental pollution and damage. Activities of hospitality sectors like Marriott
hotel and Thomas Cook travels industry create noise and air pollution to the great extent. For
example, tourists and other guests use water to the great extent and this over use of water is
creating sustainability issues. In this type, company is more focusing to implement those
approaches that can reduce wastes like lean six sigma approach. Pollution which is being
contributed by Tourism industries activities have negative impacts on the people of particular
area such as it creates various diseases like skin allergy, cancer. It destroy environmental and
natural resources also as travelers use water to the great extent that creates the problem of
water scarcity.
Social sustainability issues: Erosion of traditional culture and crimes
In the context of social issue hospitality sector, The behavior of tourist can lead to the
erosion of traditional culture as well as values. The most social issue which is being contributed
by hospitality sector is to infringe the human rights. Sometimes they do not and referring to
focus on behaving ethically with people of culture. For example Hilton hotel create and increase
criminal activities due to tourism is one of the major issue created by companies in hospitality
sector. Identity theft, cyber crime, fraud are some types of theft and issues that occur in
hospitality industry. For solving this problem, many hotels are using CCTV in their hotels in
every area. It has negative impacts on the quality life of people residing at particular
destination. There are high chances of increase in criminal activities due to tourism. Hospitality
industry is using technology and social media which is not good for the society as it increase
unemployment rate and people search for the job. It is also the biggest issue which is being
created and contributed by hospitality industry. There are some people who cannot afford the
expenses of big hospitality industries and it creates differences in culture and people. For
example, Marriott hotel that is expensive for those people who cannot afford them.
Most of the hotels in hospitality sectors uses inorganic foods that is also not good for
the people. Nowadays people are becoming more conscious about their health so it is
important for them to consider this issue.
Economic sustainability issues : Income of consumers & increasing unemployment

Tourism is the sector in UK which makes the significant contribution in the economic
development of nation as it gives several opportunities of employment that is good for
economy. It increases disposable income for people. It increases unemployment rate that
impact on the national economy. Increment in costs and expenditure has negative impacts on
the economic condition of nation .Developing the tourism involves lot of costs and expenditure
is to be incurred by government. In addition to this, increase in tourism can give rise to other
major economic issues such as inflation. For example Thomas Cook that effect on the
economic condition of nation. It gives rise in traveling cost that is also decrease economy and
have negative impact on it. It is a slow growth industry and also seasonable industry so it
contributes in GDP very slowly.
2. Analyzing the effects of issues have on the profitability of hospitality industry
The main aim of hospitality sector industry is to maintain and develop high guest
satisfaction without sacrificing any comfort. Wastes from this industry have an impact on
environment. These issues have on the hospitality industry's profitability
The main strategies and tactics includes purchasing items in bulk, avoiding bottled
water. The main aim of purchasing products in bulk is the best strategy as it reduces wastes
and creates less wastes and it does not create pollution and save natural resources. It also
helps them in maintaining a balance between demand and supply and does not create the
situation of shortage of resources. This can be possible and can be done with the help and
working with suppliers by changing reusable packaging whenever possible (Peric and Vitezic,
2016). Outsourcing is other main better way for hotels to reduce waste and also cut cost as
they do not require producing things internally. Most of the hotels are now avoiding the uses of
bottled water as it is expensive, wasteful and also has various environmental impacts. It has
been stated that bottled water produces and generates up to 1.5 million tons of plastic waste
per year and for that it is also require having up to 180 million liters of oil per year. This waste
is a sustainable related issues that is not good for the society. When this plastics meet with
rivers than it pollutes that water and animals also eat that plastics. So, it can be said that it is
not good for the society.
There are various reasons of developing sustainability. It has been stated that most of
the people are running businesses in this particular industry. Most of the people do not see this
business in this industry to be sustainable so they make and earn their short term profits and

then leave and damage to the society and the property. This lead to spoil the image of the
industry to the society. So, it is very important for them to make their businesses sustainable
and to take care of the pollution which their activities cause and wastes that are being released
by them in the environment that is toxic. Increasing use of plastics, water is sustainable issues
because it is hurting natural resources and can become the reason of shortage of these
resources for the future generation.
For instance, in the context of Marriott hotel, which is operating business in tourism
sector there are different types of strategies which is applied by organization such as ethical
marketing tactics which has assisted an organization in increasing the sales and profitability.
It is the marketing tactics which has helped an enterprise in changing the people perception
towards tourism sector and hence, provided firm an ease in attracting more number of
customers. The different issues emerged due to the activities of Marriott hotel have significant
effect on the profitability of an organization.
In the context of environment, various issues such as Global warming, sudden changes
in climate creates several problems for the growth of the company. Which has occurred
because of business practices companies in travel and tourism industry has lead to the decline
in the profitability of firms in specific sector. Due to global warning many of the people are
avoiding to travel at particular destination which has led to the decline in the profitability of
tourism enterprises at specific tourist place (Narangajavana and et.al., 2016). Increase in the
number of tourist at specific place has given rise to environmental pollution as they want to
prefer several activities like sky diving, river crafting for which they make use of water and
other resources to the great extent. In context of hospitality sector, people prefer to visits those
places or destination which are less polluted. For instances, the most popular destination such
as Paris and Delhi are the nations which are highly polluted. . Many of the people are avoiding
to avoid such places which has direct effect on the profitability as well as sales of organization
in particular tourist place. In context of Marriott hotel, marketing manager in an organization
need to design the marketing plan very carefully. They also are required to make sure the
techniques which are utilized by them are appropriate, as it will assist them in accomplishing
desired objectives. It will also help an enterprise in increasing sales and profitability
(Yakovleva, 2017). .
In context of social issues, the problems which are suffered by people in society due to
the business practices faced by companies have great effect on the profitability of enterprises

in tourism sector. For instance, In context of Marriott hotel, companies is required to provide
training to their employees so that the social issues can be deal in systematic manner.
Training strategy will also help an organization in increasing sales and profitability (Melissen
and et.al., 2016). For solutions it can be said that collaboration and team working can help in
solving all these types of issues. Both management and workers in travel as well as tourism
industry are required to work collaboratively with each other in order to solve the social issues.
They both need to work closely with each other for reducing the negative effect of its business
on society. Ethical marketing activities can be conducted by firms in tourism sector, as it will
provide them ease in changing the attitude of customer toward specific sector. In addition to
this, firms in tourism sector is required to communicate with people at specific tourist place
and they need to involve local residents in tourism planning process, as it will assist them in
eliminating the obstacles which might occur in development of tourism. In addition to this,
organization in tourism sector are need to make sure that they are performing fair trade
practices, a sit will support them in gaining the customer loyalty which is very much important
in order to increase sales and profitability (Crane, Matten and Spence, 2019)... For instance,
Accor is a company which has adopted the Planet 21 strategy which mainly emphasizes on
corporate sustainability. It is the Ta-tics which has assist an organization in gaining the
customer loyalty. The planet 21 strategy based on the corporate sustainability has provided
organization an ease in attracting customers to the great extent which helps them in increasing
sales as well as profitability. In addition to this, an enterprise has implemented advanced
technology which is reducing the waste. Some technologies and approaches are TQM, Lean
manufacturing etc (Epstein, 2018). It is the strategy which is adopted by organization ha
positively influenced people to buy goods or services., Ac cor has implemented the electric
charge point in order to reduce the wastage of electricity , this tactics has helped an enterprise
developing the positive relationship with customers and hence helped in increasing profit.
In context of economic issues, the unfavorable economic condition in the nation have
significant effect on the financial performance of companies in tourism sector. The increase in
poverty and decline in level of individual income has significant effect on the demand for the
products or services offered by travel companies for example, Top Deck.
Environmental sustainability issues: Pollution and environmental damage
Negative effect :

Environmental pollution is the major issue which is created by hospitality industry that has
adverse effect on the health of people in the society. The increase in the number of tourist at
specific destination increases the threat to cultural as well as natural resources. As different
activities performed by tourists can increase the chances of damage to heritage sites. In
addition to this, the overcrowding due to increase in number of visitors at particular place
might give rise to the pollution at particular tourist place. There are different types of pollution
which can be occurs due to increase in number of tourist at particular destination includes
noise pollution, water pollution, traffic emission etc. which could have adverse impact on the
environment
Positive effect: It is the tourism which is focusing in promoting the conservation of
wildlife. In addition to this, tourism also promotes the maintenance of cultural as well as other
heritage sites. Tourism helps government in generation of the revenue which can be then
utilized for the development of heritage sites. It aids in reducing the different issues such as
deforestation etc.
Social sustainability issues: Erosion of traditional culture and crimes
Positive effect :It is the tourism which encourages people to bring improvement in
living standards. In addition to this, tourism encourages local people as well as government to
bring improvement in infrastructure. It promotes the preservation of customs as well as
traditions at workplace. Tourism enables local people to feel pride about the place where they
are living. It is the tourism which generates employment for local people at workplace. It
assists local people in promoting the culture at large scale.
Negative effect : Increase in criminal activities due to tourism is one of the major issue
created by companies in hospitality sector .
The tourism have adverse effect on the quality life of people residing at particular destination.
There is high chances of increase in criminal activities due to tourism. The behavior promoted
by tourist can lead to the erosion of traditional culture as well as values. It ca
n even infringe the human rights.
Economic sustainability issues : Income of consumers & increasing unemployment

Positive : Tourism is the sector in UK which makes the significant contribution in the
economic development of nation. It also provides source of income to local people. Tourism
industry provides other small sectors with an opportunity to increase sales as well as
profitability. It is the tourism sector which enables government to earn higher revenue in form of
tax which can then be used for the development of tourist places as well as society.
Negative : Increase in costs and expenditure has adverse effect on the economic
condition of nation.
Developing the tourism involves lot of costs and expenditure is to be incurred by government.
In addition to this, increase in tourism can give rise to other major economic issues such as
inflation.
3. Evaluation the importance of corporate sustainability management
Corporate sustainability can be defined as a corporate growth as it is very important for
the hospitality industry to maintain their growth and achieving their determined organizational
goals. Sustainable development is a broad concept that balances the need for economic
growth with social equity and environmental protection. Thrown away things from hotels and
tourism industry such as used plastic bags and other things of expiry dates leads to grave
environmental consequences. There are three pillars of sustainability which is known as social,
environmental and economic. The most important concern for hospitality sectors are hygiene
and durability in order to satisfy their guests (Aynalem, Birhanu and Tesefay, 2016).
Corporate sustainability is important for businesses by which they justify their existence
for achieving success by showing an interest in taking care of their people who lives around
them. The main purpose of hospitality sector is to satisfy their guests by providing the best
facilities and services which do not harm the environment and economy. Sustainability ensures
them that the people and society is up to date with all the activities done by them and that take
place in the society. The society and community consist of shareholders to the company and if
they get benefits then businesses gets benefited too. This sector requires to have
understanding with a high level of knowledge and skills for dealing with management
strategies that are required by them.
The main importance to become sustainable for hotel industry is that most of the guests
and people want to stay in green hotel. They allow them that they are contributing and helping
the environment in protecting them and also are saving hotel money in the long term. The most

important factor and reason that forces all the businesses to become more sustainable is to
improve and have healthy communities and also for improving the lifestyle (Sobaih, 2015). For
fulfilling this goal, it is important to have clean air and more natural resources or non toxic
environment. Sustainability helps in improving the quality of environment and also aid
hospitality industry in reducing the negative effects of business operations on the public health.
It has been stated that most of the people are facing problems and diseases due to unclean
and impure water and pollution.
Illustration 1: Corporate sustainability
(Source: C O R P O R AT E S U S TA I N A B I L I T Y F O R P E O P L E , P R O F I T,
P L A N E T, 2 0 1 7 )
For solving this type of problem it is essential to focus on reducing wastes and re usage all the
resources that can be reused. Some importance of becoming sustainable are:

Better guests experience: By investing in environmental technologies can have a
positive impact and influence on the guest experiences. Hoteliers are more increasingly are
paying their attention to furnishing, lighting and also other front of house products that have
various impacts on guests like it attracts them towards the hotel and also influence occupancy.
Cost efficiency: Hotels and most of the businesses in hospitality sectors are focusing
on improving efficiency and for that they implement just in time and Lean manufacturing
approaches. These approaches help them out in reducing costs. By developing environmental
technologies and also by adopting strategies for reducing, recycling and reusing wastes are
important for the hotel's profitability in the long run. There are other areas on which this
industries focus including prioritizing quality of air and by improving and cleaning products use
(Chan and Hsu, 2016). It can give higher level of employees satisfaction.
Economic incentives: Government has introduced economic incentives in order to
encourage industries and businesses of hospitality sectors for development of environmental
improvements and also for construction of green buildings. Economic incentives include
financial grants, insurance premium discounts & expedited regulatory permitting.
Brand image: Increasing brand image is the main important factors and reason that
why all the businesses and industries in hospitality sector want to become . Sustainable
business practices make it able and lead to an improved brand image. It also makes them able
to increase profits and sales by satisfying their guests.
Tours and Travels sector Like Thomas Cook have to face various problems like
changes in consumer preferences. All these changes go hand in hand with generational shifts
& digitization (Jones, Hillier and Comfort, 2016).
CONCLUSION
From the above study it has been concluded that sustainability and corporate
responsibility has been playing an important role in any type of business. management of
sustainability and corporate responsibility helped the company and hospitality sector industries
to achieve their determined goals. There are some strategies that tourism and hospitality
sector industry used and implemented to have positive environmental, social and economic
impacts as it can also be supported them in developing their business and for satisfying their
customers and guests. It has been also concluded that reuse, recyclable and reduce strategies

helped hospitality industry to manage sustainability and reducing negative impact that it had on
environment, society and economy.

REFERENCES
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Peric, M. and Vitezic, V., 2016. Impact of global economic crisis on firm growth. Small business
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