Sustainable Management and Marketing

RUNNING HEAD: SUSTAINABLE MANAGEMENT AND MARKETING 0
Sustainable Management and Marketing
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SUSTAINABLE MANAGEMENT AND MARKETING 1
Contents
Introduction......................................................................................................................................2
Managing of resources.................................................................................................................2
H&M group.............................................................................................................................2
Nike..........................................................................................................................................3
Adidas......................................................................................................................................3
Primark....................................................................................................................................4
ASOS.......................................................................................................................................4
Arvind Limited........................................................................................................................5
Fundamental approaches with the strategies...................................................................................5
Value dimensions.............................................................................................................................7
Value dimension and corresponding question of H&M Group...................................................7
Value dimension and corresponding question of Nike................................................................9
Value dimension and corresponding question of Adidas..........................................................11
Value dimension and corresponding question of Primark.........................................................13
Value dimension and corresponding question of ASOS...........................................................14
Value dimension and corresponding question of Arvind Limited.............................................16
References......................................................................................................................................18

SUSTAINABLE MANAGEMENT AND MARKETING 2
Introduction
H&M group
H&M group is a Swedish multinational clothing-retail company that manufactures the products
for the men, women, and children and have 4,500 stores in the 62 countries(H&M group, 2019).
The company uses and manages the resources in most effective manner such as denim jeans
consumes excessive water it uses (Desore & Narula, 2018). “The clean” by design campaign of
the company is to decrease the environmental impact (Mateusz , 2016).
Figure: H&M product
Source: (H&M group, 2019)
Nike
Nike is an American multinational company, which focuses on the issue of resources through the
Flyknit technology that uses a single thread to knit a shoe upper that generate the reduced waste
in the manufacturing process (Iaquaniello, et al., 2016) For the effective management and uses
of the resources Nike entered into a partnership with NASA and USAID (United States Agency
International Development) to boost-up the innovations in the for environmental and socially
sustainable (Nike , 2019).

SUSTAINABLE MANAGEMENT AND MARKETING 3
Adidas
Adidas is the largest manufacturer of sporting goods in Euro that focuses on the issue of
resources cutting in partial the quantity of water in its material suppliers and cut the waste by
20% (Adidas, 2019). The company uses sustainable after observing the big scandal (Barua &
Mehedi, 2017). The company uses the natural resources in a manner after all the material used
company use methods to re-use these materials and in the end they transformed in the garments.
The company manages the resources through discharge the waste into general refining systems
(Ellen MacArthur Foundation , 2019).
Primark
Primark is an Irish clothing company and it operates in different countries such as France,
Austria, and Spain (Bocken, Nancy; de Pauw, Ingrid; Bakker, Conny; van, 2016). Primark to
focus on the issue of resources recently launched the sustainable Cotton program in which they
decrease the use of harmful pesticides and produce the cotton without wasting the natural
resources (Boken, et al., 2019). The company manages the natural resources by five steps,
Reduce, Reuse, Recover, Replace and Recycle that reduces the waste. The company collected
the waste on regular basis at end working process and collected 3.5 ton of waste of apparel
annually (Primark, 2019).
ASOS
It is an online fashion and cosmetic retailer with its self-range of clothing and accessories. ASOS
ships its products in the 196 countries including United Kingdom and Europe focusing on the
resources through the Sustainable Sourcing Program in which at the end of cotton manufacturing
process it collected the waste for the next production process because company majorly uses the
cotton as compared to fiber (Desore & Narula, 2018). The company manages and uses the
resources according to the “The Waste Recycling Exchange” in which the waste extracted from
the production procedure can be used as raw materials in another (ASOS, 2019).
Arvind Limited
This company involved in the textile manufacturing process such as cotton, denim, and fabrics
(Arvind Limited, 2019). Cotton, chemicals, energy and water are the key resources used by the