Pharmaceutical Industry Analysis

This assignment delves into the multifaceted world of the pharmaceutical industry. It examines various facets, including research & development (R&D) processes, manufacturing practices, marketing strategies, and the industry's global influence. The analysis encompasses a range of topics, from innovative drug development to ethical considerations and the impact of technological advancements. Students are encouraged to synthesize information from provided sources and critically evaluate the current state and future trajectory of the pharmaceutical sector.

Running head: Sustainable management and marketing
Sustainable management and marketing

Sustainable management and marketing
Table of Contents
Introduction.................................................................................................................................................3
Background.................................................................................................................................................3
Planning and strategy..................................................................................................................................4
Human resource management....................................................................................................................5
Leadership...................................................................................................................................................6
Technology and controlling the value chain................................................................................................7
Recommendations and future strategies....................................................................................................8
Conclusion...................................................................................................................................................9
References...................................................................................................................................................9
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Introduction
The report talks about the marketing strategies of the CSL limited. It describes the core
values, competencies, mission and vision of the firm. It tells that how the company is doing
effective planning in order to gain the long-term success and progress of the company. It
explains future strategies of the firm in order to determine the long-term mission and vision of
the company. It describes the significance of leadership within the organization. It explains that
how the company is overcoming on its competitors in the market across the world.
Background
CSL is a global biotechnology company which provides various types of biotechnology
products in the market to prevent and reduce serious diseases and medical conditions of the
people. It manufactures various types of biotechnology products such as blood plasma
derivatives, cell culture, vaccines, and antivenom. The company was incorporated in 1916 and its
head office is located in Parkville, Melbourne Victoria Australia. The commonwealth serum
laboratories were founded in 1916. It is an Australian government body which focuses on the
vaccine and other biotechnology products. It is a public company which is trading in Australian
securities exchange (Witcomb, 2015). The company is the part of the S&P/ ASX 50 index. In
today’s era, the company is increasing its profit and revenue day by day. It also provides various
healthcare products to the people in the market across the world. It provides various types of
employment opportunities to the people. CSL acquires a wide range of companies including
Novartis and Behring influenza vaccine business. It is producing unique and innovative
biotechnology products in the market. The company uses effective marketing strategies and
policies to gain long-term success and growth in the market across the world. The company
operates its business through two subsidiaries. Baxter International Inc, Grifols Sa, and Sanofi
are the competitors of the company. Behring is the subsidiaries of the CSL limited company.
Further, various environmental factors also affect the growth and success of the firm in the
global market. These factors include political, legal, socio-cultural and technological factors etc.
Sometimes, these factors cannot be controlled and managed by the biotechnology company.
Hence it affects the business actions and operations of the CSL limited. Further, the company is
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trying to maintain sustainability in the environment across the world in order to determine the
maximum profit and revenue of the company. It is trying to identify and evaluate the new and
innovative opportunities to the employees (Burns, 2012).
Planning and strategy
Planning is a process of thinking about the various activities and operations in order to
achieve the goals and objectives of the firm. It involves maintenance and creation of plans and
policies to determine the long-term mission and vision of the firm. It is a necessary and specific
process for multiple occupations. In addition, CSL is using various policies, strategies, and plans
in order to reach the long-term targets of the company (Khromava et al, 2012). The company
includes its employees and top management in the planning process. Manpower is mandatory in
the planning process to maximize the profit and revenue of the company. Further, it follows
various rules, regulations, and business ethics to make a good image in the market across the
world. The company focuses on the patient health and safety by offering pharmaceutical to the
people around the world. Further, the company manufactures and develops various diagnostics
and pharmaceutical products for providing satisfaction to the people. In addition, it includes
adult and pediatric vaccines, pain and infection medicine, antivenoms, and skin disorder
remedies. The success and growth of the company depend on the planning process of the firm.
None of the can expand and flourish its business at international level without effective planning
process. The following are the core values and vision of the company such as (Manivasagan,
Venkatesan, Sivakumar and Kim, 2013).
 CSL limited company focuses on the patient safety and security by providing good
quality of biotechnology medicines to the people. It is the main and primary core value of
the company. It helps to reduce the various diseases and illness of the people to save their
life.
 The company is maintaining integrity and coordination in the organizations. It maintains
sincerity, simplicity, flexibility, and code of conducts at the workplace. It follows various
rules and regulations and sustainability within the organization.
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 CSL limited company maintains proper communication and collaboration among the
different department in the organization. They work as team members to attain the long-
term success and growth of the company (Aggarwal, 2014).
 Huge investment is done by the company to develop and build powerful technologies
within the organization. In this, way, the company is able to fulfill the requirements and
expectations of the people across the world. The firm improves and enhances the process
and system of the company. In this way, the company is giving contribution in creativity
and innovation by providing the effective and innovative biotechnology products to the
people.
 Mainly, the CSL limited growth and success depends on the performance of the
employees as well as supervisors. The company cannot attain the long-term targets and
goals without manpower. In this way, the company is able to maintain the sustainability
at the workplace (Wang, Littlewood and Murphy, 2013).
After the various researchers, it has been noticed that the company uses natural resources for
providing good quality of medicines to the people. Further, the company uses effective
advertisement and promotion strategy to increase the sales of the company. The company needs
to focus on the competitors’ policies, plans, and strategies to overcome on the competitors in the
global market. Further, it focuses on the internal and external environment of the company to
analyze and evaluate the risk of the market. CSL limited company is using the holistic approach
to evaluate and measure the growth and progress of the company. In addition, the company takes
cares the patient safety and health to evaluate and analyze the patient requirements and
expectations around the world. The company provides protection and safety to the people when
they diagnose with serious disease and illness. It provides training to the employees to do work
effectively and efficiently at the workplace (Donadelli, Kizys, and Riedel, 2017).
Human resource management
Human resource management is the essential part of the CSL limited to provide various
types of biotechnology products to the people in the market. HRM deals with various issues
related to the employees such as training, hiring, compensation, development, communication,
and motivation. It plays a vital role to manage the people in the organization. The HR team work
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for the employees’ safety and welfare in the organization. They recruit appropriate and capable
applicants to perform the task effectively and efficiently. The company cannot maximize and
explore its business without effective and sustainable human resource management. They are
responsible to provide training and development coaching to the employees for increasing and
enhancing the efficiency and productivity of the employees (Pagliusi et al, 2013). They evaluate
and measure the skills and qualification of the employees. HR team is responsible to provide
rewards, compensation, and performance appraisal to the employees. They provide motivation to
the employees for increasing performance and productivity of the employees. The CSL limited
company is a universal specialty biotherapeutics company which develops and offers innovative
biotherapies which save lives of the people within the organization. Further, the main value of
the company is to create sustainable value for the stakeholders of the company. Through
sustainable HRM, the company is able to reach the various customers in the market across the
world. In today’s era, the company is serving and providing a wide range of biotechnology
products to the people. HR team improves the culture and working environment of the company.
In this, way, the company is able to expand its products across the world. Further, the company
is investing the huge amount of lifecycle management to gain the long-term mission and vision
of the firm. There are approx 16,000 employees employed in the company. The company is
conducting its business activities and operations in over more than 30 countries across the world.
It is providing good employment opportunities to the people in the global market. Further, it
follows patient-centered management approach to deliver and develop innovative biotherapies
and products to the people. The company is one of the biggest leaders in biotherapies with
providing a wide range of biotechnology products is a universal market (Grüne, Lockemann,
Kluy and Meinhardt, 2013).
Leadership
CSL Limited is one of the biggest players in the Australia. The company appoints skilled
and qualified employees to perform the task and duties effectively and effectively. Leaders play
a vital role in every organization. Leadership may be defined as the process to influence and
manage subordinates for performing task and duties in an effective manner. The company can
overcome on the competitors through effective and unique leadership within the organization.
The effective leaders motivate subordinates in order to increase their efficiency and performance
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at the workplace. They help to increase and enhance the level of motivation for doing the task
effectively. They make effective and unique procedures and strategies to increase the revenue of
the company. They resolve the employees’ disputes and conflicts which arise at the workplace
among the subordinates. They identify and evaluate the risk and challenges of the market to
overcome on the competitors in the market across the regions. They maintain a reciprocal and
mutual relationship with employees to improve the quality and efficiency at the workplace.
Further, leadership styles play a significant and integral role in CSL limited company. The
company cannot maintain the activities and operation of the company without effective
leadership. The leadership styles include team leadership style, transformational leadership style,
democratic leadership style, and autocratic leadership style (Katsanis, 2015).
The company is using democratic leadership style to improve and manage the various
activities and operations effectively and efficiently. Through this leadership style, leaders give
suggestions to the employees and subordinates to attain the goals and objectives of the firm
(Rosenmayr-Templeton, 2015). The top management, managers, and employees can take
effective decisions with the help of democratic leadership style. Leaders maintain coordination
and cooperation among the different departments within the organization. They maintain faith,
loyalty, believes and integrity at the workplace. In this way, the company is able to reach the
long-term success and growth of the company. Now it is assumed that leadership and human
resource management are an essential part of the CSL limited. The company cannot survive its
business without effective leadership and teamwork. Leaders play a significant role to provide
right path to the subordinates within the organization (Nejatian, Nejati, Zarei, and Soltani, 2013).
Technology and controlling the value chain
The value chain process plays a critical and essential role in order to fulfill the course of
actions of the company. Further, the CSL limited is increasing and enhancing the sustainability
by controlling value chain process within the organization (Winkler, Berger and Ehlers, 2013). It
helps in increasing the demand for the products in the market around the world. Value chain
process helps to reduce the cost of the company and it increases the stakeholders’ value of the
company. In addition, CSL limited uses unique and innovative technologies to increase and
enhance the productivity of the company. In this way, the company can gain various benefits in
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the market across the world. By using innovative technologies, the company is ensuring the
safety and quality of products and therapies within the organization (Krätke, 2014). Further, it is
supporting the various communities in the Australia to provide more innovative products to the
people in the market. In addition, huge investment is done by the CSL limited for the
development of medicines and biotechnology products in the Australia. The value chain process
supports to fulfill the expectations and requirements of diagnose people around the world. The
corporate social responsibilities and sustainability are most important and essential to CSL
limited business and stakeholders. Further, the company commits to provide a favorable and
positive working environment to the people across the world. Now it seems that, innovative
technology and value chain process important in order to reach the desired goals and objectives
of the firm. It will also provide satisfaction to the employees by serving good quality of
biotechnology products to the employees (Sambandan and Hernandez Raja, 2015).
(CSL limited, 2016)
Recommendations and future strategies
The company follows and monitors various strategies in order to gain long-term success and
growth of the company. The future strategies of the CSL limited have been discussed below.
 The company focuses on the product strategy to build and develop innovative products in
the market across the world. By using product strategy, the company is able to prevent
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and reduce the diseases and illness of the people. The company is trying to reach more
people in the Australia by using product strategy (Sangar and Ghongane, 2013).
 Pricing strategy is very effective and unique strategy of CSL limited. The company sales
the products at reasonable prices to hit the competitors in the market across the world. By
using this strategy, the company is increasing the sales of the biotechnology products and
vaccines around the world. It also helps to fulfill the long-term objectives and goals of the
company. It will also help to attract more consumers in the global market (Jamshidian et
al, 2016).
 Further, the company uses effective promotional strategy to explore and flourish its
business in the global market. This strategy helps to make a good image in the market.
The company can increase the demand for the biotechnology medicines and vaccines
around the world (Hamidi, Gustafason, Pellegrini and Gasson, 2011).
Now it is suggested the CSL limited must focus on the various effective and attractive
promotional and advertisement strategies to expand its business activities and operations in the
global market. Various promotional tools are used by the organization to enhance and increase
the sales of the products. It must improve packaging and labeling strategies in order to improve
the quality of products in the global market (Kim et al, 2014). Harmful and hazardous medicines
and vaccines must not be used by the company. In this way, the company can reach in the global
market to improve the position of the company in the biotechnology industry. In addition, the
company must focus on the diversification and culture of the company. It should provide proper
training and induction to the employees to provide more biotechnology products and vaccines to
the people. It should focus on the value chain process to provide satisfaction to the stakeholders.
In this way, the company can reduce the cost of the biotechnology products and medicines
(Ghaffar et al, 2014).
Conclusion
The report provides information about the planning, human resource management and
leadership of the CSL limited company. Now it is concluded that the company is serving good
quality of products, medicines, and vaccines across the world. In this way, it is enhancing and
increasing the level of satisfaction of the people. Further, the company provides rewards and
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appraisals to the potential and skilled employees. Further, CSL limited must use various growth
strategies to explore the business at the universal market. Along with this, it should focus on the
leadership, planning, human resource management and value chain process to determine the
goals and objectives of the firm.
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