Effectiveness of Sustainable Management Practices in Hospitality Organisation: A Case Study on Hyatt Hotel

This research project investigates the effectiveness of sustainable management practices in hospitality organisation, with a case study on Hyatt Hotel. It highlights the benefits of adopting sustainable practices, such as cost savings, economic incentives, regulatory affairs, appropriate guest experience, corporate brand image and brand image.

Research project

Table of Contents
Chapter 1: Introduction....................................................................................................................3
Aim and Objectives of research.......................................................................................................3
Research background:......................................................................................................................4
Background of the organisation:......................................................................................................4
Chapter 2: Literature Review...........................................................................................................4
Introduction............................................................................................................................4
Main content...........................................................................................................................5
Chapter 3: Research methodology:................................................................................................12
Chapter 4: Findings and analysis...................................................................................................19
INTERPRETATION......................................................................................................................19
Chapter 5: Conclusion and RECOMMENDATIONS...................................................................31
CONCLUSION .............................................................................................................................32
References .....................................................................................................................................34

Aim: “To investigate the effectiveness of sustainable management practices in
hospitality organisation”. A case study on Hyatt hotel
Chapter 1: Introduction
The concept of the Sustainability is tending to reflect about the ability to endure and
survive in an environment for a long time. In business parlance, sustainable management is
incorporation of social, economic and environmental factors for business decisions. There are
many different sustainability efforts that are being made in the present setting that includes
energy conversation. Waste reduction, promotion of sustainable means of transportation,
choosing of products with minimum impact on environment and further careful selection of local
food products. All these are some of the measures that are supporting the process of having
sustainable business practices for long term in hospitality sector. In the present situation hotels
are accountable to some extend for one percent global emissions. This number may continue to
rise as the hotel demand is increasing so, it becomes important to implement certain
sustainability initiatives in order to mitigate the negative impact.
Aim and Objectives of research
Aim: “To investigate the effectiveness of sustainable management practices in hospitality
organisation”. A case study on Hyatt hotel
Objectives:
1. To understand the concept of Sustainable Management.
2. To identify the benefits of adopting sustainable management for a hospitality organisation.
3. To analyse different sustainable management practices that can be adopted and their
effectiveness for an organisation.
4. To ascertain various challenges associated with sustainable management facing by hospitality
organisation.
Questions:
 What is the basic concept of Sustainable Management in Hospitality industry?
 What are some of the benefits of adopting sustainable management for a hospitality
organisation?

 Identify some of the different sustainable management practices that can be adopted and
their effectiveness in case of Hyatt hotel?
 What are various challenges associated with sustainable management facing by
hospitality organisation?
Research background:
The basic concept of sustainability is related with using of resources that plays a vital role
in the hospitality industry. The success of hospitality organisations is depended on the way they
are working towards preserving of cultural attractions and natural resources that can compel
tourist for visiting the destinations. Hospitality organisations can adopt such sustainable business
strategies so that there can be improvement of efficiency and further there can be attraction of
increasing number of customers.
Significance of the research:
On the social front there is a remarkable shift that has taken place in recent times it is
demonstrated by the use of various CSR practices. Present research report will be very useful for
setting the base of further research in analysing the sustainability practise in context of
hospitality business organisations. This research work is of highly significance for both
professional and personal development of the researcher in upcoming future time period. Beside
this, the reason behind the significance of current project is also comprises of a fact that the hotel
industry is leading a higher level of threats for environment in many ways through leading higher
use of resources as well as creating pollution. Thus, it is significant and important to effectively
analysis and review about the effectiveness of sustainable management practices in hospitality
organisation.
Background of the organisation:
Hyatt Hotels Corporation is also known as Hyatt hotels and resorts it is a American
multinational hospitality brand that is having its headquarters in Chicago and they are working
towards managing the franchises of luxury business resorts, hotels and vacation properties.
Further, it has been seen that the Hyatt Hotels is one of the leading hotel chains that offer
luxurious services and authentic hospitality. Bars, restaurants, spacious rooms with advanced
amenities and modern facilities, uninterrupted Wi-Fi connection, suitable transport choice and a

wide range of food and beverage option are vital part of every Hyatt hotel. Beside this, it also
offers option of event celebration like banquet, weddings, business meetings, get together etc.
All its employees are well-trained to receive and serve its customers with high efficiency and
warmth. Hyatt Hotels have an international presence as they are spread over various countries in
the world comprises of its hotel in Germany, UAE, India, Japan, Australia and United States
Atlanta,
Research rationale:
The present report is going to help in the process of developing a detail understanding of
the different aspects that is associated with sustainability. In present scenario there is focus on
development of researching skills and the skills of collecting information which is going to help
in long term individual and professional development. The conducting and undertaking of the
current project is seemed rationale and significant as the Sustainable management has become an
important concept for all business organisation as it supports and takes into account the fact that
irresponsible economic actions make it difficult to preserve the division of labor and a liveable
planet in the long run. Along with this, the selection of current topic is also significant as it is
concerned with people’s long-term well-being, including the business itself through investigate
the effectiveness of sustainable management practices in hospitality organisation. Along with
this, the selection of current project is also rationale and suitable as supports the better
implication of sustainable management that supports and aims to find answers that how the needs
of today can be meet in effective manner without harming future generations’ natural and social
resources. Beside this, the undertaking and conducting of the current project also seemed
rationale and significant view point of the researcher as it supports improvement in the key skill
and competency level based on having practical implication of a project. Beside this, the current
project is also significant and rationale for other researchers and scholars as it provides a
systematic investigation about the effectiveness of sustainable management practices in
hospitality organisation.
Chapter 2: Literature Review
Introduction
Literature review is basically written and overview by the major writings and other
sources on the selected topic. There are different sources which are used to make effective

sources, articles, books and different websites. This section is basically a secondary research on
the chosen topic and tries to achieve different perspective of the sustainable management within
the hospitality industry (Aboramadan and Karatepe, 2021). Sustainability is the mindful sources
to work and achieve effective resources that would be work and make effective sources in
different segments. This section helps in identifying the major challenges of sustainable
management and practices within the hospitality industry.
Main content
What is the basic concept of Sustainable Management in Hospitality industry?
As per the view of Anon (2021), it can be defined as the application of sustainable
activities in various categories of Agriculture, society, personal life, businesses and managing in
a way that it will result in providing benefits to future generations and current generations. It
includes various assumptions like resources are finite and attempts to meet current needs without
compromising with future generations. The Three pillars which come under sustainability are
profits, people and planet. It involves management of processes and initiatives within
organizations. It includes various factors including goal maturation, investor concerns and
present versus future needs (Amrutha and Geetha, 2021). Managers in order to broaden the view
of stakeholder should consider employees, customers, suppliers and local communities.
Management of sustainability includes controlling the usage of resources in a way that it
provides continuous and equitable opportunities for future and present generations without
affecting the environment. There are various reasons why environmentalists focus on
management of natural resources, it includes minimum wastage, Disposal of waste, Controlled
exploitation, Equitable Distribution. Nowadays, its very important for companies and people to
secure and protect good resources for upcoming generations. This fact can’t be denied that
exploiting environment has become the biggest reason of concern for present generations. People
have started paying more attention to protecting and saving environment and natural resources.
In Hospitality sectors, it is supported by saving natural resources and protecting the environment.
In order to increase profits management need to think ways while working in a sustainable
framework. In recent times , there is a increase in continuous competition and growth among
hospitality sector to attract more customers and increase revenue (Channa and et.al., 2021). as
per the survey conducted in year 2019 on the survey of airlines & global hotel chains that
includes Hyatt, Hilton, Accor, Marriott and scandic that revealed the biggest concerns about the

overall impact of climatic change in the future business. It resulted into issues that is inadequate
water supply, cyclones, hurricanes, rising sea levels, flooding and high mean temperatures.
Creativity plays a very important role in hotel industries and helps organisations to
survive during tough competition. Sustainability plays a very important role in hotel industries as
most of the tourism relies on cultural and natural resources that helps in attracting tourists and is
driven to growth and development. Practices relating to sustainability helps hospitality to stand
out more as today people care more about sustainability and they expects companies to follow
culturally, socially and environmentally sound practices. In order to stand out in the
environment, hospitality sector need to focus on key aspects like reducing waste, conserving
energy and using organic products (The Concept of Sustainable Development, 2021). There are
various benefits of sustainability in hospitality sectors which includes business incentives for
hospitality and attracting more customers. In context to Hyatt Hotel, the company is focusing on
reducing through various initiatives which includes, Replacing large bottles with small bottles,
increasing the count of water stations for guests to refill reusable bottles and serving water in
carafes during meetings and events (Dani, Tiwari and Negi, 2021). Other sustainable practices
includes use of recyclable packaging and focusing on less wastage and use of single-use water
bottles. Hyatt also focuses on less plastic pollution and also motivates customers, guests and
employees to be aware of using plastic items critically. Sustainability is the basic concept which
is related with creation of sustainable futures, there transformation of waste into fertilizer and
less food wastage. These re the three major concern that is adopted by hospitality industry in the
process of managing the process of resource utilisation. Apart from this the organisational also
focus on innovation packaging solutions that is also major concern of reducing the overall food
wastage (Morley, 2017). There is multi layer packaging that is done and helps in prevention of
leakage by development of lightweight solution with high amount of sealing integrity. In Hyatt
hotel the management is also focussing on having higher quality of food packaging by breaking
down of complex, low quality waste plastics in their original state.
What are some of the benefits of adopting sustainable management for a hospitality
organisation?
As per the view of Stottler (2019), the hospitality sector has make a dramatic
environmental impact through the use of energy and water to use of consumable to provide a
durable goods in applicable factors (The Importance of Sustainability in the Hospitality Industry,

2019). Within the hotel industry, the major importance or benefits for using sustainable
management is to work effectively and make natural elements to work and make effective
through which is inspired by the multiple factors. Some of them are explained below:
 Cost Savings: This is always an important factor to drive the factors and make reducing
impact on the operating cost to provide a significant growth to achieve compelling
incentives and growth within the society (Goddard, Skrla and Salloum, 2017). This make
a significant growth in cost reduction method and appropriate strategies that can be
helpful for achieve the investing in more effective and operational procedures (He,
Morrison and Zhang, 2021).
 Economic incentives: Many of the hospitality industry to make a variety of economic
incentives to achieve encourage the development process for getting more effective
strategies. It is helpful for generalising the statement and work on the major challenges
to build the green environment (Chevalier and Buckles,, 2019).
 Regulatory affairs: There are different current and new trendy environment which are
helpful for generalising the targeted and make effective focused forces to achieve more
operational and storm water management perspective. It will be helpful for the company
to work and handle the environment which is beneficial growth to health and safety
sector (Hyde and Bagdan, 2021). However, the management wide range present and
future legislative to make an impact on the hotel design and perspective to design their
building and different operational approaches. It will be helpful for the company to work
and conclude different perspective to work and use regulatory affairs.
 Appropriate guest experience: A number of guest and visitors within the hospitality
industry will be helpful for the company as they become the reason for investing in
different environmental sectors. It is very important to work and make systematic growth
in to the market and make an impact on the effective guest experience. Most of the guest
become the asset for the company and make systematic growth into the development of
the hotel and achieve effective growth (Hsu, Chang and Luo, 2017). In order to work and
make lighting, furnishing, cleaner for make effective products to make a good impression
on customers for affect the growth in occupancy and ADR models.
 Corporate brand image: It is basically adopting for managing sustainable corporate
culture that can provide a distinct to make advantage in the terms of attracting and

retaining talent. It will be helpful for the company to provide workforce to achieve
different sector that is useful for make a good image into market. Most of the hospitality
industry to work effectively into the market and achieve growth as the loyal customer's
attraction in different manners (Mishra, Singh and Kumar, 2021). With the help of
appropriate sustainability and commitment will be helpful for generalising the statement
and mind of the employees.
 Brand image: Most of the hotel industry is able to use sustainability to perform into the
market and gain more effective brand definition into the more appropriate ways. There
are several brand which have been repositioned to make caters for getting young
generating for more environmental and socially active customers for the effective growth
(Kieras and Just, 2018). This can be said that the use of sustainable development is
effective and appropriate to work and make plans into the action approach.
Apart from the above mentioned aspects the most important benefit that is
accomplishment from using of the sustainable business practises in Hyatt hotel is related with
achievement of higher competitive advantage. There are many other hospitality brands that are
offering Hyatt high amount of threat and can affect its overall functioning in long run. Many
hotel brands that includes Hilton hotel, lemon tree group of hotels, Premier inn hotels have
incorporated the similar level of sustainability platforms in the brand definition. Apart from this
there is requisitioning of brand to communicate with the younger generation n a more sociality
active customers and environmental contribution (Kara, 2018) . The chosen hotel have also
needed to work towards putting of their plans into action that is related with having sustainable
business practises that leads to transformational of their present brand image and reputation into
higher profitability in long run.
Identify some of the different sustainable management practices that can be adopted and their
effectiveness in case of Hyatt hotel?
According to the view point of Fredericks (2021), there are different activities which are
helpful for use and make more effective approach to work over the company and make
significant reduce in the environmental impact. Sustainable development in the business is
effective and helpful to achieve growth to work and make their essential services to achieve to
work and make growth to satisfy the customer's need. Hyatt hotel use different practices which
are adopted by them and increase their effectiveness into the industry (Sustainable Hotel Ideas:

25 Ways to Go Green, 2021). Some of the strategies which are useful and make a strong impact
on the hotel operations and growth are explain below:
Targetting low hanging fruit to make a new start: There is the chance to make ozone-
friendly activities that are helpful for generalising the improvement and consider different
perspectives. The respective hotel cut down the cost by reducing the plastic water bottles by
offering the rewards on reusable branded bottles (Rossidis, Belias and Vasiliadis, 2021). They
further think for opening a new water bottle filling station in the lobby. That recycling options
and strategies are helpful for generalising the statement and work to manage appropriate growth
and segments into the market. It is work for recycling options for make an easy spot to manage
different segments to work and make frequent growth into the hotel industry.
Make new hiring: Hyatt hotel is using appropriate growth in hiring their new employees.
To make new phone calls for make an interview with the new candidates rather than face to face
round. As this will help the hotel to cut down the fossil fuels and make appropriate growth in
lengthy employees segment to link the documents to provide access in the home computers
(Held, 2019). With the growth in different employees to make electronic growth in providing
format and make access on the computers to work effectively and manage the data in addressing
effective hard copy resumes. With the help of new hiring process, the hotel and their
management team are able to work and provide systematic growth into the market and
understand the daily operations in different platform.
Focus on efficiency: This is what the hotel is following in their day to day activities.
Which is useful for make a green and corporative culture. That provides a serving range to make
growth and check in to keyless entry for different perspective (Hitt and Duane Ireland, 2017). It
is helpful for minimize the over-staffing and make additional carbon and make emission to make
causes. So, for the growth in respective growth to make systematic change and focus on the
efficiency in different perspective (The Importance of Sustainability in the Hospitality Industry,
2020).
Use resources thoughtfully- Hyatt is committed towards utilising its resources in a
better way and manage the consumption of the natural resources. The premise is now working to
find out the ways to reduce the energy consumption and emission of green house gasses, utilise
less water, dispose less waste in the environment and take more environment friendly decisions.

The chain also decided to recycle and renovate the waste by setting 40% diversion rate. The
premise is challenging every hotel by choosing the path of sustainability.
Innovate and Inspire- This goal of sustainability reflects the commitment of the chain
who provoked the hearts, hands and minds of the the industrialists to choose the path of
environmental sustainability of the whole world. This includes many steps such as innovating a
mechanism to raise the funds to support innovation and promote ideation of sustainable solutions
in the whole chain and mentioned it into the Hyatt portfolio as well as in the whole hospitality
industry.
All of the above mentioned practices are helpful for generalising the statement and work
on the major practices to work in different sectors. It is basically helpful for generalising the
statement and make different practices to work effectively into the hotel and achieve their
objectives that are related to sustainability and their management practices (Yılmaz and Anasori,
2021). The company uses different type of corporative strategies that are discussed above and it
is considered as one of the most effective and appropriate use of technologies. Premier inn hotel
uses bowman's strategic clock method to managing their sustainable risk, strategic positioning
and uses of different methods and growth of market segmentation to analyse systematic growth.
It will further provide a significant and appropriate development in strengthening the brand, use
digital platform, operational control and scale advantages in more effective and different formats.
Their main intention is to provide attractive offers in core market of UK and being applicable in
the society to manage basic information about sustainability.
What are various challenges associated with sustainable management facing by hospitality
organisation?
As per the view points of sharma (2018), Over past decades, the hospitality sector had
focused on maintaining a sustainable environment in the organisation as it involves development
of hotel and its operations which includes economic, environmental and social issues.
Sustainability plays a very important role and is a main reason of concern faced by world.
Hospitality industry includes various factors that affects its operations and impacts its
environment including use of durable and consumable goods, energy and water consumption and
hazardous waste creation. Environmentalists explain that there are number of issues or
environmental problems that occur due to pressure caused by interaction in local environment.

There are number of issues relating to environmental and sustainability in hospitality sector
which involves-
 Water Usage – It is main reason of worry in hospitality sector as there is lot of water
wastage from pools and long guest showers. When it comes to restaurants and cafeterias
they use water for dishes and these machines are not that efficient to save water.
 Garbage Wastage – It involves items that are not recyclable and creates a lot of trash
when a company prints maps and agendas which can either decrease or increase the trash
produced which can scum the environment.
 Energy Usage – Usage of energy impacts all organizations in the hospitality sector which
involves gas used by resorts, tourism and electricity used by resorts, hotels, and
restaurants.
Waste is generated through disposal of appliances, paper, batteries, furniture and equipments.
Sustainability helps environment to save money by reducing waste and improving quality of
lives, preserving natural resources and protecting ecosystem. In recent times, Green technology
has developed so well in affordable rates and various hotels have started to use these new green
development projects. This projects are based on technology and uses alternate source of energy
such as wind, solar, wind etc. Also number of travellers has increased with large numbers and
thus creating a pressure on the environment. Environmental technologies focuses on achieving
better performance with better operational procedures and resulting in cost efficiency. In addition
to that Hotel sectors should start using green technology in various ways to reduce consumption
of water, installation of low flow shower heads and use of sensor activated taps in bathrooms
and kitchen (Why sustainability is an important factor in hospitality industry, 2018).
From the above made analysis it can be said that challenges that will arise in the process
of implementation of strategies is associated with resistance to change as frequent changes may
affect the functioning and present working of employees that can lead to difficulty in the process
of managing this process of implementation strategies. Apart from this there may be issues
related to requirement of resources and limited availability of resources can again affect this
process of implementing the changes of future sustainable practises in Hyatt hotel. Apart from
this there are also accessibility challenges that will be faced by managers in Hyatt hotel as it is
not easy to have accessibility to improved energy technology that is essential for likelihood
improvement, social security and achievement of required economic growth.

Summary of literature review
From the above discussed literature review it can be summarized that there are different
associated aspects of sustainability that is to be taken into consideration by the hospitality
brands. It has a direct impact on the overall functioning of the brand in long run. For the purpose
of achieving the required sustainability in the organisation. In Hyatt hotels there is focus on
development of higher sustainability in organisations by use of several measures that includes
Upgrade for transportation, Focus on efficiency, Make new hiring, Create a green team,
Targetting low hanging fruit to make a new start. The implementation of sustainable business
practises helps in the process of long term benefits for the organisation. While organisation are
willing to adopt the required sustainable business practise there are some of the associated
challenge which may affect the long term plans that includes Wastage of Food, Pollution, Water
Usage, Garbage Wastage and Energy Usage.

Chapter 3: Research methodology:
Research methodology is the technique or procedure for the purpose of collecting
information that is related with any field of research. The major objective of research
methodology is to support the researcher for collection of authentic & appropriate information
that is related with the present study. There are different types of methodology that is helping in
the process of collection of information that is related with the use of sustainable business
practices in case of hospitality industry. Some of such methodologies are mentioned below:
Research Philosophy: Research philosophy is the belief that is associated with the way
information has to be collected, used and then further evaluated by the investigator, there are
three different types of philosophies that includes axiology, epistemology and ontology. Each of
the philosophies are very effective in the process of collecting information, analysing it with
respect to the laid subject. Each of the philosophy is explained with the required justification in
respect of the present research thesis as mentioned below:
Ontology: It is a type of philosophy that explains the nature of activity, there are different
three parts that includes constructivism, objectivism and pragmatism. Each of the type is helpful
in the process of having Valuable information, evaluation and then using it in the course of
research work.
Epistemology: It is the kind of research philosophies that helps instigator in the process of
collecting information that is related with specific subject. Epistemology philosophy is classified
in three types positivism, interpretive and critical realism. These are very helpful in the process
of analysis, collection and further usage of information.
Axiology: It is the philosophy that is related with learning of the valuables that is effect on
data analysis and collection of study. It is the philosophy that is helpful in developing
understanding of opinion of the respondents on various subject.
Justification of the selected philosophy: From above information it is analysed that there are
different research philosophies that are very useful and effective in the process of analysing of
information. In the present research work it will help in analysing the information. Apart from
this there will be use of positivism philosophy as part of the research philosophy. The benefit of
using it is that will assist in in the process of information collection, usage and further evaluation
that will lead towards completion of research in the specified time frame. As compared to other
philosophies positivism philosophy will be more cost effective as it is based on the motive of

achieving the pre determined objectives. Another benefit will be that there will be proper
evaluation of information that is collected in numerical form. So, from above described types,
there is selection of positivism philosophy for attainment of pre determined aims and objectives
in systematic manner. The selection of the positivistic set of the research philosophy is seemed
appropriate and suitable as it provides a most systematic as well as the practical set of
investigation to properly determine the effectiveness of sustainable management practices in
hospitality organisation.
Research Approach: It is defined as the process of evaluating the collected information in
more effective and efficient manner, this approach is divided in two types that is deductive and
inductive approach. These two approaches are very helpful in the process of facilitation the
researcher in analysing of the collected information. The two approaches of data analysis are
identified with justification in present research work:
Inductive analysis: It is a approach that is defined as a type in which the instigator helps
in the process of development of theory and not accepting a already existing theory. This
approach is used for the purpose of evaluation of secondary and qualitative form of information.
Deductive approach: It is one of the approaches. It is helpful in the process of evaluating
the quantitative and numerical form of information. It is a approach that is related with collection
of statistical information. It evaluates the information that is directly collected from the sources.
Justification of the selected approach: As per the above analysis both approaches are
effective and efficient as per the needs of present research work there will be use of deductive
approach. This approach is helpful in evaluation of primary information. As per the above
explantation, both the approaches can be used as per the requirements of present report bit there
will be use of deductive approach as the selected method. This approach is helpful for the
researcher in evaluation of primary and quantitative information to understand the various
aspects associated with sustainable in the hospitality industry. Deductive approach is a more
practical approach that is less time consuming and helps in achievement of laid aims and
objectives. Further, the making the use of the deductive set of the research approach is seemed
appropriate and suitable as it is the one that is properly in line with the use of positivism
philosophy. Further, the use of the deductive approach also supports and lead a better way of
systematic testing and scanning of the collected facts to analysis the effectiveness of sustainable
management practices in hospitality organisation.

Research choice: It helps researcher in introduction of the way there will be information
collection with respect to nay subject or topic. It facilitates researcher with having reliable,
relevant and authentic information. In the present research choice is mainly divided in three
types that includes multi method, mixed method and mono method. Al the three methods are
very helpful in the process of collecting information. Each of the research choice help in
collection of information with respect to laid topic.
Mono method: It is regarded as the choice of research in which investigator has to evaluate only
one type of information. In this there is a options between qualitative and quantitative form of
information. It is selected by researcher when they are willing to focus in achievement of either
qualitative or quantitate form of information.
Mixed method; It is a method in which there is collection of both quantitative and qualitative
form of information. This method can be helpful when investigator posses both types of
information to achieve the research aims and objectives.
Multi method: It is regarded as research choice that may posses similarity with the mixed
method but also facilitates in the process of collecting of qualitative and quantitative information.
Justification of the research choice: As per the present needs of research work, the investigator
will be using mono method. In this quantitative research choice is selected for collection of
statistical and numerical information. In the present research work investigator will be focussing
on use of both qualitative and quantitative information for achievement of laid aims and
objectives. The reason and justification for making the use of the quantitative method of data
comprises of the fact that it supports easy collection of data based on numeric set of facts and
data. Beside this, the making use of the qualitative method of research is also seemed suitable
and justifiable as it provides an in-depth set of data to effectively meet and have detailed review
of set objective.
Research strategy: It is one of the popular types of research strategy that helps in the process of
collecting of relevant information. It is classified in different types that includes grounded
theory, case study method, experimental research and action research. It will help in the process
of collecting information as per the research choice specified by the investigator. Some of such
strategies are mentioned below:
Case study: It is a type of research strategy in which there is collection of secondary information
as per laid research topic.

Survey: It is a method of collecting information, that assist researcher in information directly
from the sources. It leads towards numerical and first and information collection from larger
representatives.
Action research: It is a strategy that is mostly use in case of education healthcare sector for
improvement of the professional researchers.
Justification: as per the above mentioned information, all the strategies are efficient and
effective but in the present research work there will be use of survey strategy that will be further
based on using of questionnaire as a technique of collecting information (Johnson, , Grove and
Clarke, 2019). There are many different research of selecting a survey strategy that is easy
accessibility to reader, less expensive, cost effective and collection of primary information. The
selection and making use of the survey strategy is seemed most justifiable and appropriate as it
lead to most cost as well as the time efficient way of the data collection and review based on the
use of the questionnaire. Apart from this, the making use of the survey strategy also supports and
lead to the collection of the first hand data from a wider and larger portion of population through
supporting easy and cost effective way of data gathering.
Research design: It is regarded as the framework, techniques and methods that is to be select by
the researcher for collection, evaluation and further usage of specific information (Stockemer,
Stockemer and Glaeser, 2019). There are three types of research design that includes
experimental, exploration and experimental, each of the research design is mentioned below:
Descriptive: It is one of the common research design that is main motive of describing of issues,
phenomenon, situation and population. It is used in research depending on the quantitative
aspect.
Exploratory: It is a type of research design that is used to identify the problems when researcher
posses no prior information or study as reference.
Experimental: It is a research design in which participants are allocated to various different
groups in the experiment.
Justification of the selected research design: as per the different types of research work in
present research there will be use of descriptive research design based on describing of
population and situation. In present research work there is focus on collection of quantitative
information as per laid aims and objectives in a more systemic manner. The making use of the
descriptive nature of the research design is suitable and justifiable as it lead to the better

discussion and analysis of set phenomena and supports a better way to analysis and review the
effectiveness of sustainable management practices in hospitality organisation.
Data collection: It is regarded as the strategy in which there is collection of data with respect to
laid aims and objectives in the research (Almeida, 2018) Investigator has to select relevant,
accurate and evaluate method to have a sufficient information base as per laid aims and
objectives of research. Data collection is divided in two basic methods:
Primary data collection: It is a method that helps instigator in the process of accumulation of
first hand or raw information. In this process data is directly collected from the source. It is
carried out first time so that reader an have sufficient information base.
Secondary data collection method: It is the types of method in which researcher is focussing on
collection of information from published and already identified sources (Alston and Bowles,
2020). In this information is already existing and researches is focusing on dealing with the
existing gaps that are part of published data. Some of the secondary methods of collecting of
information includes articles, journals, books, newspapers, publications and magazines.
Justification of the selected method: As per the above discussed method of collecting
information, investigator will be using both the primary and secondary methods of collecting the
required information. Primary data will be collected to have relevant and appropriate information
from the identified target segment of participants (Dick, 2020). They are involved in the process
of collecting information from the respondents or participants who are presently working
employees in Hyatt hotel. On the other hand secondary data collection there is development of
literature review. There will be collection of information from journal articles, books,
newspapers and other such sources (Blau, 2017). The making use of the primary set of data
collection is justifiable and appropriate as it lead to first hand data and also ensures the higher
authenticity and accuracy of facts. Further, the use of secondary set of data is also vital and
effective as it lead a base and framework for further investigation based on review of pre-
existing data set.
Sampling: It is regarded as the process in which a specific sample is selected from the whole
target segment of population. It is not a easy process of to use the whole target segment of
population. So, it is important for the investigator to select the respondents that can respondent
the whole population (Pelto, 2017). Sampling is divided in two main types that includes
probability sampling and non probability sampling.

Probability Sampling: It is the sampling method that helps respondents in the process of
selecting of sample without and specified criteria. It is used for the purpose of selection of the
required number of respondents from the identified target segment of population (Groenland and
Dana, , 2020). It is a sampling that is selected by the investigator and helps in having the
required base of information in specified time duration.
Non-probability sampling: It is a sampling method in which there is selection of specific
participants with specific criteria and requirements. It is a process that takes longer time period
as compared to other methods of collecting information.
Time Horizon: It is regarded as method in which there is specific time schedule that is prepared
to achieve the laid aims and objectives, it helps researcher in the process of scheduling of each
activity and tasks in a more easy and convenient manner, there are two different types of time
horizon that includes cross sectional time horizon and longitudinal (Chambliss and Schutt, 2018).
There are different types of time horizon as mentioned below:
Longitudinal time horizon: It is regarded as various activities in such a way that it longer time
period.
Cross sectional time horizon: It takes less time period as compared to longitudinal; time
horizon.
Justification of selecting time horizon:
In the present research work instigator is using cross sectional time horizon that helps researcher
in completion of each task and activities in a more effective manner, it assist in the process of
attainment of objectives with higher efficiency and specified time duration (Lambert, 2019)
(Murphy and Dingwall, 2017).
For the purpose of collecting the primary information there will be identification of
primary sources which can assist in the process of having sufficient information base for the
researcher. This can be done by use of questionnaire where information will be directly collected
from the employees who are working in Hyatt hotel. The selected sample of respondents is 40 in
number who will help research in having sufficient information base with respect to the laid
research aims and objectives.
Questionnaire
Q1) Do you have basic knowledge about the concept of Sustainable Frequency

Management in hospitality sector?
a) Yes 40
b) No 0
Q2) Do you think sustainable practises can help Hyatt hotel in
achievement of required competitive advantage?
Frequency
a) Yes 20
b) No 20
Q3) Do you think that Sustainable Management in hospitality
sector can help Hyatt hotel in the process for success and
development?
Frequency
a) Yes 37
b) No 2
c) No opinion 1
Q4) In your opinion, what are the benefits of adopting sustainable
management for a hospitality organisation?
Frequency
a) Optimum utilisation of resources 9
b) Achievement of competitive advantage 12
c) Contribution towards environment 10
d) Contribution to society 9
Q5) Identify some of the different sustainable management
practices that can be adopted and their effectiveness in case of
Hyatt hotel?
Frequency
a) Less plastic usage 8
b) use of solar energy power plants 6
c) Recycling of waste 15
d) Use of resource management techniques 11
Q6) Do these ways of promoting sustainability within a workplace
support the process of overall functioning?
Frequency
a) Agree 25

b) Disagree 10
c) Neutral 5
Q7) In your opinion, what are the benefits of having sustainable
business practises in Hyatt hotel?
Frequency
a) Improvement in productivity 14
b) Higher growth and innovation 5
c) Diversity in opinions and views 8
d) Stable workforce 13
Q8) As per your understanding what are various challenges
associated with sustainable management facing by hospitality
organisation?
Frequency
a) Low productivity 13
b) High employee resistance 9
c) Unachieved targets and objectives 10
d) Higher associated cost 8
Q9) what are the ways that are used by Hyatt hotel for the purpose
of management of natural resources?
Frequency
a) minimum wastage, 8
b) Disposal of waste, 10
b) Controlled exploitation of resources 10
d) Equitable Distribution of resources 12
Q10) Is it necessary to have sustainable measures in order to
survive for longer time period?
Frequency
a) Yes 38
b) No 2

Chapter 4: Findings and analysis
INTERPRETATION
Theme 1: knowledge about the concept of Sustainable Management in hospitality sector
Q1) Do you have basic knowledge about the concept of Sustainable
Management in hospitality sector?
Frequency
a) Yes 40
b) No 0
Interpretation: By analysing the above graph, it is interpreted that all the respondents
have knowledge regarding the concept of sustainable management within the hospitality sector.
It is important for all the employees of hotel to have knowledge about sustainable management
as it help organization to remain sustainable and survive for longer time period at marketplace.
Theme 2: Impact of sustainable practises for Hyatt hotel in achievement of competitive
advantage
Q2) Do you think sustainable practises can help Hyatt hotel in
achievement of required competitive advantage?
Frequency
40
a) Yes
b) No

a) Yes 20
b) No 20
Interpretation: It is analysed from the above graph that out of total 40 respondents, 20
participants is agree with the point that sustainable practices help respective hotel to attain
competitive advantage. The remaining 20 respondents is not agree with the point. It is interpreted
from the overall study that sustainable practices allow company to enhance its performance level
and brand Image which further leads to achievement of competitive advantage at marketplace. It
also helps organization to utilize all the resources optimally due to which it can gain higher
profits in an effective manner.
Question 3: Sustainable Management in hospitality sector for success and development
Q3) Do you think that Sustainable Management in hospitality sector can
help Hyatt hotel in the process for success and development?
Frequency
a) Yes 37
b) No 2
c) No opinion 1
20 20 a) Yes
b) No

Interpretation: It is interpreted from the above mentioned graph that while it was questioned
to 40 respondents about Sustainable Management in hospitality sector can help Hyatt hotel in the
process for success and development. 37 respondents had a positive view point, 2 respondents
had a negative view point and remaining 1 respondent had no opinion.
Question 4: benefits of adopting sustainable management for a hospitality organisation
Q4) In your opinion, what are the benefits of adopting sustainable
management for a hospitality organisation?
Frequency
a) Optimum utilisation of resources 9
b) Achievement of competitive advantage 12
c) Contribution towards environment 10
d) Contribution to society 9
37
21
a) Yes
b) No
c) No opinion

Interpretation: It can be interpreted from the above mentioned graph that while it was asked
about the benefits of adopting sustainable management for a hospitality organisation. 9
respondents had a view that it helps in the process of having optimum utilisation of resources. 12
respondents felt that there is achievement of competitive advantage, 10 other respondents felt
that there is contribution towards the external environment and remaining 9 respondents had a
view that there is contribution towards the society.
Question 5: Different sustainable management practices that can be adopted and their
effectiveness
Q5) Identify some of the different sustainable management practices
that can be adopted and their effectiveness in case of Hyatt hotel?
Frequency
a) Less plastic usage 8
b) use of solar energy power plants 6
c) Recycling of waste 15
d) Use of resource management techniques 11
9
12
10
9
a) Optimum utilisation of
resources
b) Achievement of
competitive advantage
c) Contribution towards
environment
d) Contribution to society

Interpretation: It is interpreted from the above presented graph about the various
sustainable management practises that can be used in Hyatt hotel for the purpose of enhancement
of effectiveness. 8 respondents felt that there can be emphasis on less plastic usage. 6 other
respondents put of 40 had a view that there is use of solar energy power plants in the hotel. 15
other respondents had a view that there can be recycling of waste and remaining 11 respondents
had a view that there can be adoption of resource management techniques which can help in the
process of having sustainable management practises in the organisation.
Question 6: ways of promoting sustainability within a workplace support the process of overall
functioning
Q6) Do these ways of promoting sustainability within a workplace support
the process of overall functioning?
Frequency
a) Agree 25
b) Disagree 10
c) Neutral 5
8
6
15
11
a) Less plastic usage
b) use of solar energy
power plants
c) Recycling of waste
d) Use of resource
management techniques

Interpretation: From the above presented graph it can be said that while it was asked to 40
respondents about whether the various ways of promoting sustainability at the workplace can
help in the overall functioning of Hyatt hotel. 25 respondents had a positive view point and they
agreed to this view. 10 other respondents had a negative view as they disagreed to this view point
while remaining 5 respondents had a neutral view point with regards to this aspects.
Question 7: Benefits of having sustainable business practises in Hyatt hotel
Q7) In your opinion, what are the benefits of having sustainable business
practises in Hyatt hotel?
Frequency
a) Improvement in productivity 14
b) Higher growth and innovation 5
c) Diversity in opinions and views 8
d) Stable workforce 13
25
10
5
a) Agree
b) Disagree
c) Neutral

Interpretation: From above graph it can be said that when it was asked to 40 respondents
about the benefits of various sustainable business practises in Hyatt hotel. 14 respondents felt
that there can be improvement of productivity. 5 other respondents had a view that it cam help in
the process having higher innovation and growth. 8 other respondents felt that there can be
diversity of view points and opinions. 13 other respondents felt that there can be presence of
stable workforce in Hyatt hotel that can contribute towards long term functioning.
Question 8: various challenges associated with sustainable management facing by hospitality
organisation
Q8) As per your understanding what are various challenges associated
with sustainable management facing by hospitality organisation?
Frequency
a) Low productivity 13
b) High employee resistance 9
c) Unachieved targets and objectives 10
d) Higher associated cost 8
14
5 8
13
a) Improvement in
productivity
b) Higher growth and
innovation
c) Diversity in opinions and
views
d) Stable workforce

Interpretation: It is interpreted from the graph that when it was questioned about the challenges
that are related with the sustainable management practises faced by hospitality organisation. 13
respondents had a view that there is lower organisation productivity, 9 respondents felt that there
is high amount of resistance shown by employees, 10 other respondents felt that there is situation
of unachieved targets & objectives. Other 8 respondents felt that there is high associated cost that
is also a challenge in situation of implementing of sustainable business practises in context of
hospitality organisations.
Question 9: Purpose of management of natural resources
Q9) what are the ways that are used by Hyatt hotel for the purpose of
management of natural resources?
Frequency
a) minimum wastage, 8
b) Disposal of waste, 10
b) Controlled exploitation of resources 10
d) Equitable Distribution of resources 12
13
9
10
8
a) Low productivity
b) High employee
resistance
c) Unachieved targets and
objectives
d) Higher associated cost

Interpretation: From the above mentioned graph while it was asked to 40 respondents about the
different ways that are to be adopted by Hyatt hotel for the purpose of managing the overall
natural resources. 8 respondents felt that there is minimum wastage of resources, 10 respondents
had a view that there is need of disposal of waste. Other 12 respondents felt that there is
requirement for equitable distribution of resources and other 10 respondents felt that there need
of controlled exploitation of resources.
Question 10: sustainable measures in order to survive for longer time period
Q10) Is it necessary to have sustainable measures in order to survive
for longer time period?
Frequency
a) Yes 38
b) No 2
8
10
10
12
a) minimum wastage,
b) Disposal of waste,
b) Controlled exploitation of
resources
d) Equitable Distribution of
resources

Interpretation: It is interpreted from the graph that when it was asked to 40 respondents about is
it important to have sustainable measures in hospitality sector for the purpose of having long
term survival. 38 respondents had a positive view point to this question and remaining 2
respondents had a view point where they denied that there is no need of having sustainable
business practices for long term survival.
Analysis from the literature review:
Concept of Sustainable Management
From the above collected information it is analysed that sustainable management is a
basic concept that is related with use of productive resources for developing of project and
safeguarding for long term economic, social and environment sustainability. It is associated with
dealing with environmental and economic issues that are required to be considered for having
higher sustainability development. Mainly it is associated with the usage of water and energy
development in the process of operations of hotels that is related with ethical, social, moral and
political impact of taking further actions. There are sustainability strategies that are adopted by
hospitality brands for the purpose of using it for future sustainable development and greening of
the hotel operations. There are many advantages that are associated with use of sustainable
38
2
a) Yes
b) No

business practises that is competitive advantage, cost savings, customer retention, regulator
complaints and the overall process of risk management.
Benefits of adopting sustainable management for a hospitality organisation
There are benefits of having sustainable management in organisations it leads towards
brands to expand their business that is following of socially, environmentally and culturally
practises. There is conservation of energy that leads to entailing of two pronged approach that is
having efficiency and reduction of wastage, in this organisation is working towards offering
training opportunities to employees. In the hospitality brand the management ensures that there is
harmony in working with environment and there is mindful of the economic and social impact by
ensuring that there is no overconsumption of resources, conservation of biodiversity. Respecting
of worker and local communities. There are many benefits associated with practising of
sustainable such as more customers can be attracted, there are proper sustainability initiatives
that lead to hospitality business incentives. There have been enactment of several programs for
promoting of “green” business.
Different sustainable management practices that can be adopted and their effectiveness for an
organisation
It is analysed that in hospitality brands there is energy conservation that leads to friendly
reminders to guest about the use of electricity and towels. Further organisation can also look for
various opportunities to make use of green products and green technology. Hospitality brands
posses lot of opportunities that can limit the waste. For dealing with waste organisations can
source the food locally or may grow it on site. It can help in managing the wastage and ensure
that there is production of fresher products. At the global level tourism is responsible for 8
percent carbon emissions that is causing lot of changes in rising sea levels and climatic changes.
Tourism substantial carbon foot print is cause because of transportation of tourists but also
because of transportation of supplies that includes beverages, food, linens, towels. Apart from
this there is use of organic products that leave a lighter carbon foot prints. In context of Hyatt
hotel there is switch made towards organics that helps in demonstrating a commitment towards
sustainability aspects. Further organic amenities helps in having all natural ingredients and there
is use of no harsh chemicals.

It is determined that encourage or motivate staff members to adopt sustainable practices
is an effective practice that has positive impact on the performance of an organisation. In
addition to this, another sustainable practice is to have recycling programs along with waste
stations of non-biodegradable and biodegradable waste. This help mainly hospitality organisation
to decline the level of waste and remain sustainable so that it can gain long term growth.
Moreover, develop a sustainable workplace is also an effective sustainable management practice
which has positive effectiveness on an organisation. It assist respective organisation to emits
oxygen, decline noise pollution and so on. Apart from this commit ling term and sustainable
partnerships sometimes also help a company to remain sustainable and also assist to pool the
resources in an optimal manner.

challenges associated with sustainable management facing by hospitality organisation
From the above discussed different view points of author, Sustainable development is a
aspects that is related with improvement that is able to meet the needs of present generation
without making comprises with the ability of future generations to meet their own set of needs. It
is associated with development of long term solutions that can help in the process of having
indefinite progress without causing damage to the environment. This concept is covering the
scope of economic, social and environment development that is affecting the various aspects of
sustainability. Sustainable plans in the hospitality industry is very helpful for improvement of
brand image. While organisations are demonstrating the commitment towards having sustainable
business practises then it can lead towards improvement in brand image and attracting of more
tourists. Business cultures in Hyatt hotel is embracing sustainability that can help in attraction of
elite work talent younger generation looking for organisation who are sharing their values. As
per the view points of author it has been understood that there is proper energy usage and higher
contribution that is made towards external macro environment while there is use of sustainability
business practises. It also leads towards emerging of renewable energy sources. In Hyatt hotel it
has helped in additional impact on the band image in positive manner there is also investment
made towards reduction and management of operational costs. Sustainable development is
basically a long term solution that is to be used for the purpose of having indefinite progress to
have safe habitat for the up coming generations. This concept is broad scope of matters that is
social, environmental and economic development that is continued for future time period.

Chapter 5: Conclusion and RECOMMENDATIONS
By analysing the above study, some of the recommendations to the respective organization in
order to become sustainable is given below:
 It is recommended to the company to automate conservation by making guest room more
green. This can take place by using smart showers, room sensors that automatically detect
light levels and reducing the light brightness.
 It is suggested to higher authorities of company to reduce the level of waste during events
which can take place by cutting down the number of trash receptacles at venue while
raising the amount of recycling options. This help company to become more sustainable
and make it easy for guests to recycle clearly containers for aluminium cans, plastic
bottles and paper.
 It is recommended to Hyatt hotel to operate with high efficiency and monitoring
occupancy levels. This will help employees to shop properly and reduced transportation
emissions. It also help declining the level of cost that is occur due to transportation and
leads to improve in the performance and profitability level of an organization.
 The use of smart irrigation system can also help in cutting down unnecessary wastage of
water. The company or Hyatt hotels can decline water requirements through planting
drought resistant native plants that reduce the requirement for pesticides and fertilizers.
This will further lead organization to become more sustainable and protect the
environment. This also helps company to attract large number of visitors and increase its
customer base level which further has impact on brand image in a positive manner.
 It is important and recommended to Hyatt hotels to retrain staff members by developing a
green team and establishing environment healthy business practices. This can take place
by using and implementing zero waste policy and waste handling and so on. All these
strategies help hotels to become sustainable, protect the environment, maintain
performance and survive at marketplace for longer time period.
 It is recommended that in Hyatt hotel the organisation can work towards cutting down of
wastage by sourcing of food locally, shifting of the social norms to ensure that there is no
plate waste.

 It is suggested that there can be elimination of plastic waste. In Hyatt the hotel can work
towards using of single use plastic that lade to managing of waste stemming. Further
there can be getting rid of plastic water bottles & no use of plastic bags. There can be
creation of paperless hotel that is a modern property based management system for
simplification of operations. It is also going to assist towards streamlining of the overall
guests experiences by managing the present level of carbon emissions.
 It is recommended that there can be integration of sustainability in hotel architecture.
There can be building of new properties that is by use of three zero concept. Use of local
construction of skills, materials, prioritization of energy management, lower emissions,
introduction of life cycle management by having a zero wastage process.
 Additionally there can be innovations in showers that is filter of the water, mindful of the
towel and water usage. It will help in the process of minimizing of the overall wastage of
resources.
CONCLUSION
From the above discussion, it has been concluded that with the change in external
environment, there is requirement to emphasize on sustainability factor. In addition to this, it is
determined that most of the hotels focus on adopting sustainable management practices in order
to maintain and improve the environment. By the assistance of this, hotels are able to gain
various benefits such as cost saving, economic incentives, regulatory affairs, effective guest
experience, development of brand image, enhancement of performance, increase in customer
base level and many more. It is determined that using of different sustainable practices help
hotels to become effective. There are various sustainable practices that are useful and impacted
positively on the overall operations of hotels such as targeting low hanging fruit to make a new
start, upgrade transportation, create a green team, using of ecofriendly product, decline use of
carbon footprints and so on. It is important for researcher to select an appropriate method of data
collection as it has direct impact on the overall results and outcomes of study. It is analysed that
use of use of an appropriate research methods help researcher to gain effective information and
attain better results in a timely and properly manner. Along with this, it is important for
investigator to follow all the ethical principles such as confidentiality, anonymity, informed
consent as it help in implementing all the activities associated to study in an effective and timely

manner. Following of all the ethics help in conducting study without any interruptions and
issues. Moreover, it is determined that there are various challenges which is associated with
sustainable management practices by hospitality companies.
The various challenges are increase in pollution, increasing water usage, wastage of food,
energy usage and so on. Most of the companies focus on using strategies that decline the level of
wastage and help them to keep environment sustainable. The hotels make use of environmental
technology in order to attain better performance and also uses alternate source of energy such as
solar, wind and so on. Furthermore, it is determined that using of questionnaire as data collection
tool help in gaining in depth knowledge about the topic which further leads to attainment of valid
and reliable results. The various ways which are used by hotels for the purpose of management
of natural resources are equitable distribution of resources, minimum wastage, control
exploitation of resources, disposal of waste and so on. All this sustainable measures are
important for hospitality organizations in order to remain sustainable and survive at marketplace
for longer time period. It is analyzed that sustainable practices also assist hotels to attain
competitive advantage at marketplace and fight with their rivals in an effective and appropriate
manner. There are also different sustainable management practices which can be adopted and is
effective for hotels such as policies for diversity and equality, identification of biasness timely,
development of positive culture at workplace etc. In the last, it is determined that the success of
hospitality organization is highly depends on the manner they are working towards preserving of
cultural attractions and using of natural resources which attract tourists to visit the destination.

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