Promoting Sustainable Tourism Development

This project aims to identify the ways of promoting sustainable tourism development and its impact on the economy. It explores the concept of sustainable tourism, effective ways to promote it, and its benefits. The research methodology includes data collection through questionnaires. The study highlights the importance of sustainability in tourism destinations and the challenges faced in its implementation.

Sustainable tourism
(Promoting a sustainable tourism
development)
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Executive Summary
Main purpose of this project is to identify the ways of promoting sustainable tourism.
Different activities have been done by attaining this purpose in systematic manner. Secondary
methods of data collection are used for literature review that helped in overcoming of research
gap and also facilitated in accomplishment of project aim and objectives in successful manner.
Questionnaire was for collecting primary information that results in attainment of objectives
successfully. Along with this, both primary and secondary methods are essential in achievement
of project aim and all objectives in successful manner.
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Contents
Executive Summary.........................................................................................................................2
CHAPTER 1: INTRODUCTION....................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................6
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................8
CHAPTER 4: RESULTS/FINDINGS...........................................................................................13
CHAPTER 5: DISCUSSION OF RESEARCH FINDINGS.........................................................20
CHAPTER 6: CONCLUSION......................................................................................................24
CHAPTER 8: REFELECTION.....................................................................................................25
REFERENCES..............................................................................................................................27
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CHAPTER 1: INTRODUCTION
Overview of the title
Sustainable tourism is a type of tourism that effectively meet the visitor’s needs.
Sustainable tourism, one that create an appropriate balance between the economic, social-culture
and environmental aspects of tourism development. This plays an important and significant role
in conversing biodiversity. This attempts to reduce its negative impact on environment as well as
local culture, so that it will be present for future generations, while playing essential role to
generate employment, income and the local ecosystems and conservations. Sustainable tourism
is important for tourism destinations because it helps them in attracting of larger number of
visitors, minimising the impact of carbon footprint on environment etc. These are major
advantages or benefits of sustainable tourism that are important for economic development and
growth of country (Ankomah,\ and Larson, 2019).
Along with this, there are also some effective advantages of sustainable tourism i.e.
benefits the local community, assists to conserver precious natural resources, provides visitors a
more honest look into local area, developing better places to visit, assist to avoid the resettlement
and displacement of local communities. Therefore, sustainable tourism is important and valuable
part of the development of best destination for the tourists. Along with this, there are different
ways that are effective in promoting of sustainable tourism including go green at hotel, tack care
of heritage places, use reusable bags, support community based tourism and many other (Aquino,
Lück and Schänzel, 2018). All these are effective and valuable in promoting of sustainable
tourism successfully.
Research aim
Main aim of the current research is “To identify the ways that will be essential in promoting
sustainable tourism within destination in UK”. A study on UK.
Research Objectives
 To identify the concept of sustainable tourism development
 To examine the ways to promote sustainable tourism development and destination.
 To identify the impact of sustainable tourism development over economy of UK.
Research questions
 Explanation regarding the concept of sustainable tourism development?
 What are the effective ways to promote sustainable tourism development and destination?
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 What are the impacts of sustainable tourism development over economy of UK?
Rationale and importance of the research
Main rationale of selecting this topic or study is to determine the main issues of
unsustainability at destinations. This is a biggest reason for conducting the present investigation.
This research has more value for researcher, organisations, societies and also industries. With the
help of this study, they can easily be increasing their knowledge about the different ways that are
effective in promoting of sustainable tourism in effective manner. This study help researcher at
personal level by enhancing their literature review, data collection and many other research skills
that turn to impact on their performance in completion of study successfully. This research is
also beneficial for organisations, societies etc. by providing information about the importance of
sustainability at tourist destinations (Della Volpi and Paulino, 2018).
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CHAPTER 2: LITERATURE REVIEW
Literature review is a main section of the research because it supports investigator to gather
secondary data from different sources, which are articles, books, magazines, publication research
etc. With the use of these sources, investigator can easily gather secondary data about the topic.
Primary aim of literature review is to recognising the research gap within previous studies.
According to the present study, main gap is the ways that will be essential in promoting
sustainable tourism within destination in UK. In previous research, there was data present about
the sustainable tourism but there was absent data regarding the ways for sustainable tourism
development. This is a main gap that will be overcome through different themes will be
described as below:
Theme 1: Explanation regarding the concept of sustainable tourism development
According to the Matoga and Pawłowska, (2018), Tourism development is the concept
where have to focus over implementation of points that ultimately improves the tourist
experience. Here, aspect of sustainability is important because without it not possible to attract
new potential consumers along with retaining existing ones. Maintenance of sustainability is
totally depending over the performance of tourism organisations and the associations operating
in this industry for the perspective of development. There are large number of benefits that
associated with the implementation of sustainable and effective tourism activities such as long
term stability, attraction of new tourists, retaining of the older for longer period of time, higher
profitability and good image of destination. It is the duty over each personnel of an organisation
along with tourists that adhere the sustainable and effective practices which are effective in
nature of providing positive effect. The major benefit that will be ascertained from same is about
improvement destination image.
Theme 2: Effective ways to promote sustainable tourism development and destination
As per the opinion of Mendoza-Ramos and Prideaux, (2018), It is the duty over management
of each and every organisation that they adopt the practices which are effective towards
attainment of sustainability in tourism and destination development aspects. All these are
detailed below;
Use of Eco-friendly products: This is the point which includes the usage of Eco-friendly
products so that no harm will be disseminated to environment. Environment protection major
concern in the direction of attaining sustainability in tourism activities. This help in reduction of
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carbon footprint along with improving improvement conditions that automatically improves the
destination beauty. This aspect also helps in getting support of the tourists and society from
where easy to increase the tourism activities.
Use of modern technology: This is the effective point about the usage of modern
technology in development of tourism activities. This is another important way that will be
essential and important for promoting sustainable tourism. This will help in attracting of larger
base of visitors towards sustainable destination that turn to impact in improving the economic
growth as well as development of country in successful manner.
Therefore, all these are considered main and essential ways that support tourism industry
in development of suitability.
Theme 3: Impact of sustainable tourism development over economy of UK
According to the Parra-López and Martínez-González, (2018), There is huge positive impact
of sustainable tourism activities over economy of UK. This is so because large number of
positive aspects associated with the point of sustainable tourism development. The positive
impact of sustainable tourism over economy is ascertained from the points described below;
Large number of tourists: Sustainable tourism activities help in improving number of
tourists that directly help in improvement of business and profitability. This aspect also having
the positive impact over the demand of other business activities. So, it improves the economy as
all will getting the good amount of profits.
Less impact over environment: Sustainable approach are not only improving tourism
activities but also having positive impact over tourism. This help to improve economy through
encouraging investments from global world.
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CHAPTER 3: RESEARCH METHODOLOGY
Research methodology introduces to the important part of the research because it is use for
collecting and gathering information, which is related with the research area. There are certain
types of methodologies, which will be significant in carrying out present investigation
systematically. Some useful types of methodology will be defined as below:
Research philosophy: This is important for researcher to select proper philosophy while
doing their investigation in systematic manner. There are two different types of research
philosophies are named interpretivisim and positivism. In order to conduct research over the
ways that will be essential in promoting sustainable tourism within destination in UK, positivism
philosophy is effective for researcher because it contribute in collecting and also analysing of
quantitative data. One of the man advantage of positivism philosophy is to provides quantitative
output within minimum time of period (Tang, Wu, Zheng and Lyu, 2018). Interpretivisim is
known as another type that is not beneficial according to the existing topic as it takes more time.
Research approach: It is the systematic procedure of analysing the information via two
approaches i.e. inductive and deductive. For conducting present study over tourism, deductive
approach is appropriate for investigator as it will help them to analysis quantitative data without
giving maximum cost and time. Main advantage of using deductive approach is it support in
evaluating of quantitative data in less time duration. Inductive approach is not effective for
carrying out research over tourism because it entails qualitative information, which automatically
require maximum time and resources.
Research strategy: This part of methodology simplifies investigator in gathering of suitable
data through research strategy i.e. action research, case study, survey, experimental etc. These
are effective but in accordance to the current title, deductive approach is considered more
valuable as it supports in analysing of quantitative data that will be gathered from questionnaire.
Man advantage of deductive approach of the research is it benefited researcher in evaluating of
quantitative information without taking additional time (Thakuri and Nepal, 2018). Apart from
this, inductive is another type that is not beneficial within a study because for analysing
qualitative data, there will be requirement of gathering that type of information from interview,
which is not good in attainment of valid outcomes.
Research choice: This is essential for researcher to select best choice of the research in
accordance to the topic. There are two essential choice of the investigation are named qualitative
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and quantitative. These are considered main choice but for executing research on tourism,
quantitative choice of the research is important and essential. Main advantage of selecting
quantitative research choice as it benefited in gathering of numerical type of data without taking
more time and additional cost. Qualitative research choice is another form of research that is not
valuable for present investigation because it requires more time in gathering of qualitative data
from the participants. Thus, quantitative research is useful in presenting current study
successfully.
Data collection: This is the technique r process of gathering information from the primary
and secondary sources. There is best method for researcher in collecting of primary information
i.e. questionnaire. This is important within a study as it assist in collecting of reliable data easily.
Along with this, there are different sources that are effective for researcher in collecting of
secondary data i.e. articles, books, magazines etc. Thus, primary and secondary sources are
important within an investigation for accomplishing all objectives of the research in successful
way (Wang, Wang, Li and Yang, 2020).
Time horizon: This introduces the procedure or tool of completing each and every activity
of the research in allotted time as well as in systematic manner. There are two types of time
horizon including cross-sectional and longitudinal. In order to execute activities of the present
study, cross-sectional approach is useful as it is based on actual situation and also support
researcher to complete project in limited period. This will be significant for investigator in
attainment of aim and objectives of the research easily. Gantt chart will be applied for time
management that are shown as below:
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Sampling: This section of methodology supports an investigator in choosing of sample from
total population. With the help of sampling techniques such as probability and nonprobability,
researcher can select sample for study. In order to select sample for existing topic, probability
type is valuable for researcher as it support investigator in larger sample selecting within less
time. 25 respondents will be chosen on random basis by using probability sampling. Primary
advantage of following probability sampling is it not require more time and also give quantitative
output. Non-probability type is not effective for present researcher for the reason that, it not
helps in larger sample selection.
Research Instrument: There are some instruments of collecting information regarding the
topic. These are questionnaire, interview, focus group, observation etc. According to the study,
questionnaire is suitable technique as it provides valid and quantitative information in minimum
period of time. Questionnaire of the current project will be shown as below:
Questionnaire
Q1) Do you have understanding regarding the sustainable tourism development?
a) Yes
b) No
c) Can’t say
Q2) According to you, what are the main benefits of sustainable tourism development?
a) Makes efficient use of our natural resources
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b) Encourage small local communities
c) Reduce the impact on environment
Q3) Is, it important to tourists to maintain sustainability of destinations?
a) Yes
b) No
c) Can’t say
Q4) What are the effective ways to promote sustainable tourism development and destination?
a) Use of Eco-friendly products
b) Use of modern technology
c) Reduce Carbon foot print
Q5) How sustainable tourism sustainable helps in improvement of economy growth of UK?
a) Large number of tourists
b) Less impact over environment
c) Improve economic growth of economy
Q6) What are the impact of sustainable tourism development over economy of UK?
a) Positive
b) Negative
c) Natural
Q7) According to you, what are the main issues of sustainable development within a country?
a) Climate change
b) Loss of biodiversity
c) Waste Production
Q8) As per your opinion, what are the biggest barriers and challenges within tourism sustainability?
a) Expensive water consumption
b) Large energy use
c) Greenhouse gas emission
Q9) What are the essential ways that would be effective in overcoming the issues of sustainable development
and tourism sustainability?
a) Limits the tourist in destinations
b) Use of natural resources
c) Safeguarding biodiversity
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Q10) Provide any recommendations regarding the maintaining of sustainability at destination.
Data analysis: This is the technique of analysing data from analytical technique. In order to
evaluate quantitative information, frequency distribution analysis is an analytical technique that
will be applied within an investigation for achieving valid results. By following this technique,
investigator will necessitate in making frequency table that output in analysation of data
successfully and timely. Along with this, frequency distribution analysis is a useful technique
within an investigation.
Research ethics: Ethics are played an important role in all types of the researcher. There are
some ethics that are beneficial and useful for investigator in conducting of entire research
ethically. These are informed consent, integrity, confidentiality, data protection, respect for
person etc. These are considered main principles that will be effective and useful for researcher
in completing project in ethical manner.
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CHAPTER 4: RESULTS/FINDINGS
This is an essential activity or chapter that will be essential for researcher in presenting of
quantitative information in tabular and graphical form. This will help investigator in
accomplishment of aim and objectives of the project in successful and systematic manner. along
with this, frequency distribution analysis as an analytical technique will be applied by researcher
for analysing quantitative data easily (Edgell Sr, 2019). Frequency distribution table of the
present study will be shown as below:
Q1) Do you have understanding regarding the sustainable tourism
development?
Frequency
a) Yes 20
b) No 2
c) Can’t say 3
Q2) According to you, what are the main benefits of sustainable tourism
development?
Frequency
a) Makes efficient use of our natural resources 8
b) Encourage small local communities 9
c) Reduce the impact on environment 8
Q3) Is, it important to tourists to maintain sustainability of destinations? Frequency
a) Yes 22
b) No 2
c) Can’t say 1
Q4) What are the effective ways to promote sustainable tourism
development and destination?
Frequency
a) Use of Eco-friendly products 8
b) Use of modern technology 8
c) Reduce Carbon foot print 9
Q5) How sustainable tourism sustainable helps in improvement of economy
growth of UK?
Frequency
a) Large number of tourists 10
b) Less impact over environment 7
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c) Improve economic growth of economy 8
Q6) What are the impact of sustainable tourism development over economy
of UK?
Frequency
a) Positive 20
b) Negative 8
c) Natural 2
Q7) According to you, what are the main issues of sustainable development
within a country?
Frequency
a) Climate change 10
b) Loss of biodiversity 8
c) Waste Production 7
Q8) As per your opinion, what are the biggest barriers and challenges within
tourism sustainability?
Frequency
a) Expensive water consumption 7
b) Large energy use 8
c) Greenhouse gas emission 10
Q9) What are the essential ways that would be effective in overcoming the
issues of sustainable development and tourism sustainability?
Frequency
a) Limits the tourist in destinations 10
b) Use of natural resources 8
c) Safeguarding biodiversity 7
Tables and Graphs
There are different tables and graphs that are essential in presenting of information about
the topic in effective manner. These are mentioned as below:
Q1) Do you have understanding regarding the sustainable tourism
development?
Frequency
a) Yes 20
b) No 2
c) Can’t say 3
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Q2) According to you, what are the main benefits of sustainable tourism
development?
Frequency
a) Makes efficient use of our natural resources 8
b) Encourage small local communities 9
c) Reduce the impact on environment 8
Q3) Is, it important to tourists to maintain sustainability of destinations? Frequency
a) Yes 22
b) No 2
c) Can’t say 1
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Q4) What are the effective ways to promote sustainable tourism
development at destination?
Frequency
a) Use of Eco-friendly products 8
b) Use of modern technology 8
c) Reduce Carbon foot print 9
Q5) How sustainable tourism sustainable helps in improvement of economy
growth of UK?
Frequency
a) Large number of tourists 10
b) Less impact over environment 7
c) Improve economic growth of economy 8
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Q6) What are the impact of sustainable tourism development over economy
of UK?
Frequency
a) Positive 20
b) Negative 8
c) Natural 2
Q7) According to you, what are the main issues of sustainable development
within a country?
Frequency
a) Climate change 10
b) Loss of biodiversity 8
c) Waste Production 7
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Q8) As per your opinion, what are the biggest barriers and challenges within
tourism sustainability?
Frequency
a) Expensive water consumption 7
b) Large energy use 8
c) Greenhouse gas emission 10
Q9) What are the essential ways that would be effective in overcoming the
issues of sustainable development and tourism sustainability?
Frequency
a) Limits the tourist in destinations 10
b) Use of natural resources 8
c) Safeguarding biodiversity 7
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Recommendations
From the above mentioned information or findings, it has been recommended that
sustainability at destination is important for everyone. Sustainable tourism strategies or methods
are now more essential than ever for competitive, resilient and successful destinations as well as
tourism organisations. But good and effective strategies for the management and development of
sustainability can be hard to analysis. There are some recommendations regarding the
maintaining of sustainability at tourism destinations. These ways will be explained as below:
Research eco-friendly services in the area: This is an effective way that must be following
by traveller while travelling a particulate destination. This will help them in maintaining of
sustainability. Along with this, traveller must research about the eco-friendly services that turn to
impact on maintaining sustainability at the destination.
Utilisation of natural resources: This is another important way that will be essential and
effective in maintaining of sustainability within the destination. For this, traveller must use
natural sources like no use plastic bottles for water, use reusable bags etc. This will be essential
and significant in maintaining of tourism destination.
Usage of technology: This is important for tour operator to use technology for attracting
visitors towards the destination. This help tour operator by increasing the sales that results in
improved economy of the country. This will further assist in achieving valid outcomes within
less period of time and in successful manner.
Research questions of the current research project was addressed through primary and
secondary sources of data collection. Questionnaire was helped investigator in addressing of all
questions in reliable and valid manner that result in attainment of all objectives successfully. on
the other side, secondary sources of data collection were used for literature review that helped
investigator in addressing of all questions that turn to impact in accomplishment of each
objective in successful and systematic manner.
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CHAPTER 5: DISCUSSION OF RESEARCH FINDINGS
This is another chapter that helps in evaluating of primary information about the topic in
systematic manner. Interpretation will be made with the help of research questions. These are
defined as below:
Question 1: Understanding regarding the sustainable tourism development
Interpretation: It has been concluded from the above mentioned graph that most of the
participants had knowledge about the sustainable tourism development. They said, it is a positive
concept that support in protecting environment from any type of harm. For this, 20 out of 25
respondents said yes, 2 are no and 3 are can’t say. Therefore, sustainable tourism is a main
concept that helps in increasing of number of tourists easily.
Question 2: Main benefits of sustainable tourism development
Interpretation: From the above mentioned data, it has been concluded that, there are
different advantages of sustainable tourism. 8 out of 25 participants had idea as make efficient
use of natural resources is main advantage that helps in maintaining of sustainability at
destination. 9 had knowledge as encouragement of small local communities is main advantage
because sustainability at destination supports communities by reducing the impact of carbon
footprint. Remaining 8 respondents had opinion as reduce the impact on environment is major
benefit of sustainable tourism. As sustainability in the destination reduce the pollution that turn
to impact in maintaining environment more secure.
Question 3: Important to tourists to maintain sustainability of destinations
Interpretation: This graph has been determined that there are different roles of tourist in
maintaining sustainability of destinations. These roles are go green at your hotel, include
sustainable tourism alternative in your trip, reduce your carbon footprint, say no to illegal trade
etc. These are main roles that are essential and effective for tourist to maintain sustainability. For
this statement, 22 respondents are said yes, 2 are no and remaining 1 is can’t say about the same.
Question 4: Effective ways to promote sustainable tourism development at destination
Interpretation: From the above mentioned data or graph, it has been determined that
there are various ways that are essential in promoting of sustainable tourism. 8 out of 25
respondents had idea as use of eco-friendly products are essential way because it helps in
reduction of any health issues and also promote sustainable tourism at destination. 8 participants
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had knowledge as use of modern technology is important way of promoting sustainability as it
facilitated tourism industry in increasing of tourist’s base towards the destination. Remaining 9
participants had idea as reduction of carbon footprint is important way because it helps in
protecting of environment that turn to impact in promoting sustainable tourism development and
destination effectively.
Question 5: Sustainable tourism helps in improvement of economy growth of UK
Interpretation: It has been interpreted from the above mentioned graph that sustainable
tourism facilitates in enhancement of economic growth of United Kingdom. 10 respondents had
knowledge as larger number of tourists help to increase sales of tourism industry that result in
improvement economic growth of UK. 7 participants had knowledge as less impact over
environment is a positive effect of sustainable tourism on economic growth of UK. As it reduces
the issue of pollution that turn to increase business in UK. Remaining 8 participants had opinion
as improves economic growth of economy is main impact of sustainable tourism. Thus, all these
are main impact of sustainable tourism that is beneficial in growth of UK economic.
Question 6: Impact of sustainable tourism development over economy of UK
Interpretation: From the above mentioned graph, it has been determined that sustainable
tourism direct impact on economic growth of United Kingdom. For this, 20 out of 25
respondents said as it has positive impact by decreasing the natural harm and using natural
resources. 8 respondents had idea as it has negative impact on economic growth. Remaining 2
had idea as it has both positive and negative impact over the economic growth.
Question 7: Main issues of sustainable development within a country
Interpretation: It has been determined from the above mentioned graph that there are
different issues of sustainable tourism on country. 10 respondents had idea as climate change is a
major issue because it increases heat insect outbreaks and drought as well as increased wildfires.
8 respondents had idea as loss of biodiversity is a major issue because it threatens on food
supplies. Remaining 7 participants had knowledge waste production is main problem that impact
on environment or an individual in negative manner.
Question 8: Biggest barriers and challenges within tourism sustainability
Interpretation: There are few challenges and barriers in tourism sustainability. From the
above mentioned graph, it has been interpreted that expensive water consumption is main
problem because it reduces the sustainability within destination. 8 participants had knowledge as
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larger energy use is a biggest challenge because it decreases the amount of sales that turn to
impact in reduction of visitor’s base.
Question 9: Essential ways that would be effective in overcoming the issues of sustainable
development and tourism sustainability
Interpretation: It has been identified from the above mentioned data that there are various
ways, which will be essential in reduction of the negative impact of sustainability development
and also tourism sustainability. 10 out of 25 participants had view as limits the tourists within
destination is important because it helps in maintaining of sustainability effectively by
decreasing any type of pollution i.e. noise, water etc. 8 participants had opinion as use of natural
resources is a main way because it support in reduction of expensive water consumption.
Remaining 7 participants had idea as safeguarding biodiversity is essential in overcoming the
issue of loss of biodiversity. Therefore, all these are effective and essential ways that will be used
for reducing the all challenges in effective and easier manner.
Discussion
This part of the research project is useful for investigator because it will facilitate them in
attaining of each objective through primary and secondary information. This is important for
investigator to discussed primary and secondary information in systematic manner. This will
help researcher in accomplishment of research aim and objectives within minimum time as well
as in systematic manner. There are some themes that will be essential in accomplishing of project
objectives successfully. These are explained as below:
To identify the concept of sustainable tourism development
From the above collected secondary for literature review, it has been determined that
sustainable tourism development is a broad concept that helps in maintaining of destination more
secure for tourists. Along with this, present information is also collected from questionnaire that
explained that majority of participants had knowledge about the sustainable tourism development
(Boluk, Cavaliere and Higgins-Desbiolles, 2019). This information is linked with each other that
facilitated in accomplishment of such objectives easily and in successful manner.
To examine the ways to promote sustainable tourism development and destination.
From the above gathered from books, articles, journals and many other secondary
sources, it has been discussed that there are different ways, which are essential in promoting of
sustainable tourism development at destination. Use of Eco-friendly products and use of modern
22

technology. These are important ways for promoting sustainability at destination in successful
manner. Along with this, information collected from the primary method i.e. questionnaire, it has
been identified that there are various ways that supported in sustainability development
effectively. Use of Eco-friendly products, reduce Carbon foot print and use of modern
technology. In this some are correlated with each other that helped in attainment of such
objectives successfully. There is some missing information, which will be communicated to the
intended audience through email, written presentation and oral presentation. Therefore, this is
effective and important for investigator in achieving of project aim in successful manner
(Gazzola and et. al., 2018).
To identify the impact of sustainable tourism development over economy of UK
It has been collected from the literature review that sustainable tourism development has
positive impact on economy of United Kingdom. This information was gathered from articles,
books, magazines and many other sources that are correlated with the primary information,
which was collected from questionnaire. This helped researcher in accomplishment of this
objective in successful and effective manner (Pan and et. al., 2018).
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CHAPTER 6: CONCLUSION
From the above mentioned information it has been concluded that sustainability is important
and essential at tourist destinations. Most of the respondents had knowledge about the
sustainable tourism development. It has been identified from the above mentioned findings that
there are different advantages of sustainable tourism development i.e. Makes efficient use of our
natural resources, encourage small local communities and reduce the impact on environment.
These are effective in growth of tourism industry. There are different techniques used for
promoting sustainable tourism that are use of Eco-friendly products, use of modern technology
and rreduce Carbon foot print. All these are effective and essential in promoting of sustainable
tourism. There are different advantages of sustainable tourism development that are effective in
growth of the economy of country. These are large number of tourists, less impact over
environment and improve economic growth of economy. Therefore, sustainable tourism
development is important in the growth and development of economy. This helped by increasing
number of tourists, improving infrastructure, developing new business etc. Apart from this, there
are different challenges in sustainable tourism development including climate change, loss of
biodiversity, waste production, expensive water consumption, large energy use and greenhouse
gas emission. These are major challenges that had negative impact on tourism destinations.
Along with this, different ways used for overcoming that impacts in efficient manner. These
ways are limits the tourist in destinations, use of natural resources and safeguarding biodiversity.
All are effective in overcoming all challenges in effective manner. Therefore, all this information
is accurate and helped in accomplishment of project aim and objectives successfully.
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CHAPTER 8: REFELECTION
I am happy for getting an effective chance of doing a research project over a broad topic i.e.
“To identify the ways that will be essential in promoting sustainable tourism within destination
in UK”. A study on UK. I used different methods for attaining this purpose in effective manner.
These methods are quantitative research, questionnaire, deductive approach, positivism research
philosophy and many others. These methods helped me in gathering of appropriate information
about the topic that result in accomplishment of all objectives within minimum time and in
successful manner. By doing this research, I increased my different types of skills i.e. data
collection, time management, data analysis, literature review and so on. These skills helped me
in completion of full project successfully and also in my professional growth and development.
Apart from this, there are different challenges different challenges faced by me while conducting
current investigation. These challenges are time given for research completion was not enough,
challenges due to improper amount of cost and many other. All these are biggest challenges that
effected on my personal as well as professional growth in negative manner. Despite of this, I
performed my best and used best methods for overcoming such challenges in effective manner. I
followed Gantt cart that helped me by providing information about the starting and ending of
research. With the help of this tool, I easily completed all activities within given time period. I
also used questionnaire that was effective for me because is saved my time and cost as well as
provides valid outcomes. Overall, I had good experience and I achieved aim all objectives of the
project in successful manner.
Along with this, current research helped me by increasing my learning regarding the ways
that are essential in sustainable tourism development. With the help of this investigation i
improved my time management skill that is essential in my future growth and development and
also supports me in my career success (Goffi, Cucculelli and Masiero, 2019).
There is an alternative research methodology that will be essential in conducting of further
investigation successfully. Interview is a best technique of alternative research methodology that
could be used in further research. There are different areas of further investigation including,
identifying the significance of sustainability at tourist destinations, determining the ways for
25

attracting tourists towards sustainable tourism destinations etc. These are main areas that will be
essential in doing of further investigation successfully (Gössling, Scott and Hall, 2020).
If I get another chance of doing any researcher in further, I could try to improve ecological
system. There is considerable concern in society about ecology as well as the loss of
biodiversity. Somewhat, it is proposed to refer them and also establish that professions who work
within construction as well as development have an essential part within conserving and
enhancing biodiversity. Along with this, there are different ways that I used for making
ecological system. These are ensuring sustainability, include local residents, collaborate, increase
local economic advantages etc.
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REFERENCES
Books and Journals
Ankomah, P. and Larson, T., 2019. Virtual tourism and its potential for tourism development in
sub-saharan africa. In Advanced methodologies and technologies in digital marketing
and entrepreneurship (pp. 584-595). IGI Global.
Aquino, R.S., Lück, M. and Schänzel, H.A., 2018. A conceptual framework of tourism social
entrepreneurship for sustainable community development. Journal of Hospitality and
Tourism Management, 37, pp.23-32.
Boluk, K.A., Cavaliere, C.T. and Higgins-Desbiolles, F., 2019. A critical framework for
interrogating the United Nations Sustainable Development Goals 2030 Agenda in
tourism.
Della Volpi, Y. and Paulino, S.R., 2018. The sustainability of services: Considerations on the
materiality of accommodation services from the concept of life cycle thinking. Journal
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