To investigate the ways of promoting sustainable tourism development and its importance in increasing tourist. A study on TUI

Research project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Research proposal that clearly defines a research questions or hypothesis supported by a
literature review..........................................................................................................................1
P2 Appropriate research methods and approaches to primary and secondary research.............5
TASK 2............................................................................................................................................7
P3 Primary and secondary research using appropriate methods for a tourism research project
that consider costs, access and ethical issues 100.......................................................................7
P4 Appropriate analytical tools analyse research findings and data...........................................8
TASK 3..........................................................................................................................................20
P5 Research outcomes in an appropriate manner for the intended audience............................20
TASK 4..........................................................................................................................................20
P6 Reflect on the effectiveness of research methods applied for meeting objectives of the
hospitality research project.......................................................................................................20
P7 Alternative research methodologies and lessons learnt in view of the outcomes................21
CONCLUSION..............................................................................................................................21
REFERENCES..............................................................................................................................24

Title: “To investigate the ways of promoting sustainable tourism development and its
importance in increasing tourist. A study on TUI”
INTRODUCTION
Sustainable tourism is refers to an industry that committed to making a low impact over
the environment and local culture. Mainly, it is related with the continuous process that requires
constant monitoring of impacts and at the same time also includes the necessary preventive
within the society. It also beneficial for economy because it help in generating future
employment for local people in order to improve their living standard. In addition to this, the
positive impact of sustainable tourism is to ensure that development within the tourism is a
positive experience for local people and tourism companies as well. In addition to this,
sustainable tourism also effective in maintaining balance between the economic, socio-cultural
and environmental aspects of tourism development that play a significant role in conserving
biodiversity. It also increase its impact over the local culture and environment that will be
beneficial for future generations as it also contributes in generating income, employment and
conservation of local ecosystem. This will contributes in maximising the positive contribution on
economy by reducing poverty and at the same time also beneficial on attaining all the common
goals of sustainable development. In context to business organization in tourism industry, firm
also includes effective ways and alternatives to promote sustainable tourism development that
assist in inviting more and more tourist towards the specified services or destinations that
company is offerings to its guests and visitors. Current investigation is based on the TUI, is
TASK 1
P1 Research proposal that clearly defines a research questions or hypothesis supported by a
literature review
Research aim
The main aim of current investigation is “To investigate the ways of promoting
sustainable tourism development and its importance in increasing tourist. A study on TUI”
Research objectives
 To explore the concept of sustainable tourism development.
 To determine the ways by which TUI can promote sustainable tourism?
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 To evaluate the importance of sustainable tourism development in inviting large number
of tourist towards the company.
Research questions
 What is the concept of sustainable tourism development.
 What are the different ways by which TUI can promote sustainable tourism?
 What are the importance of sustainable tourism development in inviting large number of
tourist towards the company?
Rationale of research
The main purpose of carry out current investigation is to explore the ways by which
company can develop sustainable tourism. This will support investigator in increasing skills and
knowledge towards the specified topic and area. By this, investigator can draw a valid conclusion
at the end of the investigation. Along with this, it also provide vast information that support
researcher in successfully undertaking the study and analyse the actual information. It
contributes in improving the performance level of company by inviting large number of tourist
towards the particular destinations that provide by company its guests.
LITERATURE REVIEW
Concept of sustainable tourism development
According to MacKenzie and Gannon, (2019), sustainable tourism development is
considering as an effective practice that applicable for all the form of tourism in different type of
destinations. In this, sustainability also refers to the environmental, socio-cultural and economic
aspects of tourism development that is effective and suitable in managing balance between all the
aspects in order to attain long term sustainability. In relation to this, sustainable tourism needs to
includes optimal use of all the environmental resources that includes key elements within the
tourism development. It also maintaining essential ecological process that help to conserve
natural heritage and biodiversity. Now a day, sustainable tourism is popular that is required the
informed participation of all the stakeholders along with strong political leadership in order to
ensure the wide participation. Along with this, it also maintains a high level of tourist satisfaction
that contributes in improving the meaningful experience to the tourists. In addition to this, it is
also may assist in raising their awareness on the basis of sustainability issues. This is the reason
that promoting sustainability within the tourism is important for improving economic condition
by generating employment to the local people.
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Different ways by which TUI can promote sustainable tourism
According to Cheung and Li, (2019), it is important for business organization to promote
sustainable tourism as it help in improving the economic condition and at the same time also
improve living standard of local people. In this context, there are some different ways that can be
used by company to promote sustainable tourism like go green at hotel, reduce carbon footprint,
include sustainable tourism alternatives, take care of heritage places, support community based
tourism and initiatives, use reusable bags, respect the practices of local people and many more.
All these are directly contributing in promoting sustainable tourism within the nation.
Sustainable tourism, one that establishes a suitable balance between the environmental,
economic and socio-cultural aspects of tourism development, plays an important role in
conserving biodiversity. The United Nations World Tourism Organisation defines sustainable
tourism as, “tourism that meets the needs of present tourists and host regions while protecting
and enhancing opportunity for the future. Rather than being a type of product, it is an ethos that
underpins all tourism activities. As such, it is integral to all aspects of tourism development and
management rather than being an add-on component. The objective of sustainable tourism is to
retain the economic and social advantages of tourism development while reducing or mitigating
any undesirable impacts on the natural, historic, cultural or social environment. This is achieved
by balancing the needs of tourists with those of the destination.”
Why tourism matters?
• 10% of Global GDP (direct, indirect & induced impact.)
• The industry is responsible for 235 million jobs around the world.
• Main source of income for many developing countries.
According to Mary Norton, (2020), when people travel new places, often just flit by, hardly
taking in the faces & scenes they pass- new restaurants, heritage scenes, art galleries, temples
and so on. Some have been there forever but visitors just passed through them after quick peek,
probably will never see them again. The places people visit are home for the other people who
live and work there. When company is the host as all like to show off what they have. But when
visitors leave company can hope they have cleaned up after themselves and taken only good
memories. If people are good tourists and try to make better wherever they go a little better
during their visits or try leave the place as it, when they arrived. In relation to this, there are
different ways that company can use to promote sustainable tourism are:
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Reduce environmental impact: this could involve providing conservation resources to the
tourists for the environment that they are visiting or promoting sustainable activities such as
cycle tours; audit helps to know the place better.
Encourage Tourists: Encourage them to reduce waste and take their rubbish with them. Reduce
own rubbish by using electronic check in management system rather using print resources.
Economy of local communities: By ensuring of using local guides, taxi facilities, eating at
locally owned restaurants and staying locally owned accommodation etc. keeping the profit for
the community so they can prosper too.
Importance of sustainable tourism development in inviting large number of tourist towards
the company
According to Kebete and Wondirad, (2019), sustainable tourism is a concept that helpful
for development of economy by generating employment opportunities to local people that
directly contributes in improving their living standard. It is not only providing assistance to
travellers but also for beneficial for local communities. As it also creates positive impact over the
community by reducing the negative impact on environmental aspects. Thus, it is important to
maintain all the factors and practices that directly contributes to the quality of environment on a
long term basis. Sustainable tourism address travel Eco- friendly or calling it as nature based
tourism. Sustainability tourism is based on three dimension; Economic, Socio-cultural and
environmental. Sustainability in tourism is meeting the needs of today's and at the same time
maintaining and protecting nature and tourist’s destination and increase the prospectus of
sustainability in future.
According to The World Commission on Environment and Development, “Sustainable
Development is the development that meets the needs of the present without compromising the
ability of future generations to meet their own needs.
The definition has two concepts within it
 The concept of ‘needs’, especially the needs of the poor.
 Ability to meet the present and future needs.
Basically, when we talk about sustainable development, the present generation, that have
inherited a certain amount of ecology and environment surrounding in terms of land, water, and
air; when we leave it to the next generation, we should leave it at least in the same condition, of
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