Promoting Sustainable Tourism Development

Sustainable tourism
(Promoting a sustainable tourism
development)
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Executive Summary
Main purpose of this project is to identify the ways of promoting sustainable tourism.
Different activities have been done by attaining this purpose in systematic manner. Secondary
methods of data collection are used for literature review that helped in overcoming of research
gap and also facilitated in accomplishment of project aim and objectives in successful manner.
Questionnaire was for collecting primary information that results in attainment of objectives
successfully. Along with this, both primary and secondary methods are essential in achievement
of project aim and all objectives in successful manner.
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Contents
Executive Summary.........................................................................................................................2
CHAPTER 1: INTRODUCTION....................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................6
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................8
CHAPTER 4: RESULTS/FINDINGS...........................................................................................13
CHAPTER 5: DISCUSSION OF RESEARCH FINDINGS.........................................................20
CHAPTER 6: CONCLUSION......................................................................................................24
CHAPTER 8: REFELECTION.....................................................................................................25
REFERENCES..............................................................................................................................27
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CHAPTER 1: INTRODUCTION
Overview of the title
Sustainable tourism is a type of tourism that effectively meet the visitor’s needs.
Sustainable tourism, one that create an appropriate balance between the economic, social-culture
and environmental aspects of tourism development. This plays an important and significant role
in conversing biodiversity. This attempts to reduce its negative impact on environment as well as
local culture, so that it will be present for future generations, while playing essential role to
generate employment, income and the local ecosystems and conservations. Sustainable tourism
is important for tourism destinations because it helps them in attracting of larger number of
visitors, minimising the impact of carbon footprint on environment etc. These are major
advantages or benefits of sustainable tourism that are important for economic development and
growth of country (Ankomah,\ and Larson, 2019).
Along with this, there are also some effective advantages of sustainable tourism i.e.
benefits the local community, assists to conserver precious natural resources, provides visitors a
more honest look into local area, developing better places to visit, assist to avoid the resettlement
and displacement of local communities. Therefore, sustainable tourism is important and valuable
part of the development of best destination for the tourists. Along with this, there are different
ways that are effective in promoting of sustainable tourism including go green at hotel, tack care
of heritage places, use reusable bags, support community based tourism and many other (Aquino,
Lück and Schänzel, 2018). All these are effective and valuable in promoting of sustainable
tourism successfully.
Research aim
Main aim of the current research is “To identify the ways that will be essential in promoting
sustainable tourism within destination in UK”. A study on UK.
Research Objectives
 To identify the concept of sustainable tourism development
 To examine the ways to promote sustainable tourism development and destination.
 To identify the impact of sustainable tourism development over economy of UK.
Research questions
 Explanation regarding the concept of sustainable tourism development?
 What are the effective ways to promote sustainable tourism development and destination?
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 What are the impacts of sustainable tourism development over economy of UK?
Rationale and importance of the research
Main rationale of selecting this topic or study is to determine the main issues of
unsustainability at destinations. This is a biggest reason for conducting the present investigation.
This research has more value for researcher, organisations, societies and also industries. With the
help of this study, they can easily be increasing their knowledge about the different ways that are
effective in promoting of sustainable tourism in effective manner. This study help researcher at
personal level by enhancing their literature review, data collection and many other research skills
that turn to impact on their performance in completion of study successfully. This research is
also beneficial for organisations, societies etc. by providing information about the importance of
sustainability at tourist destinations (Della Volpi and Paulino, 2018).
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CHAPTER 2: LITERATURE REVIEW
Literature review is a main section of the research because it supports investigator to gather
secondary data from different sources, which are articles, books, magazines, publication research
etc. With the use of these sources, investigator can easily gather secondary data about the topic.
Primary aim of literature review is to recognising the research gap within previous studies.
According to the present study, main gap is the ways that will be essential in promoting
sustainable tourism within destination in UK. In previous research, there was data present about
the sustainable tourism but there was absent data regarding the ways for sustainable tourism
development. This is a main gap that will be overcome through different themes will be
described as below:
Theme 1: Explanation regarding the concept of sustainable tourism development
According to the Matoga and Pawłowska, (2018), Tourism development is the concept
where have to focus over implementation of points that ultimately improves the tourist
experience. Here, aspect of sustainability is important because without it not possible to attract
new potential consumers along with retaining existing ones. Maintenance of sustainability is
totally depending over the performance of tourism organisations and the associations operating
in this industry for the perspective of development. There are large number of benefits that
associated with the implementation of sustainable and effective tourism activities such as long
term stability, attraction of new tourists, retaining of the older for longer period of time, higher
profitability and good image of destination. It is the duty over each personnel of an organisation
along with tourists that adhere the sustainable and effective practices which are effective in
nature of providing positive effect. The major benefit that will be ascertained from same is about
improvement destination image.
Theme 2: Effective ways to promote sustainable tourism development and destination
As per the opinion of Mendoza-Ramos and Prideaux, (2018), It is the duty over management
of each and every organisation that they adopt the practices which are effective towards
attainment of sustainability in tourism and destination development aspects. All these are
detailed below;
Use of Eco-friendly products: This is the point which includes the usage of Eco-friendly
products so that no harm will be disseminated to environment. Environment protection major
concern in the direction of attaining sustainability in tourism activities. This help in reduction of
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