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SWOT Analysis - A Strategic Management Tool PDF

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Added on  2021-04-16

SWOT Analysis - A Strategic Management Tool PDF

   Added on 2021-04-16

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Running head: DMUDMUName of the AuthorName of the UniversityAuthor Note
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1DMUTable of ContentsPart 1:...............................................................................................................................................2Part 2:...............................................................................................................................................5Part 3:...............................................................................................................................................8
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2DMUPart 1:The given SWOT Analysis has been conducted based on the distance learning marketplace environment and the courses offered by DMU, along with the courses offered by itscompetitors.Figure 1: SWOT Analysis (As created by the author)AnalysisThe SWOT Analysis is a strategic management tool which helps in the analysis of thestrengths and analysis of a certain project to be implemented, a product or a particular servicewhich has been launched recently. It will also help in analysis of the opportunities that theproduct might face in the external environment of the business (Hill, Jones and Schilling 2014).The threats that exist in the environment are also stated.Opportunities :Increasing demandEnhanced capabilityTechnological innovationsIncreasing populationSWOT
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3DMUFor the given analysis, the SWOT Analysis has been performed with respect to thestrategy of DMU where it plans to expand its distance learning program by offering a widenumber of courses. From the SWOT Analysis the following could be found:The university is a leading established university in the United Kingdom, which has awide range of experienced teachers who have been highly trained (Barney 2014). Theuniversity has an international presence that has the experience of providing variouscourses in the campus.However, when the video is uploaded, it may not be of the optimum quality. There mayalso develop a situation where the student undertaking the course, is unable tocomprehend the teachings. Furthermore, the given distance learning program, lacks flexibility with respect to thetimings of the class specifically when the lecture is a live one. Adding to this, there ishardly any doubt clearing sessions for the students in a personal format, this may lead toproblems in the future.However, as the demand for learning from the foreign universities has increasedconsiderably which has lead to an increased demand and the university can see to it thatthey are able to harness this demand (Eden and Ackermann 2013).Various technological innovations like Live chats and video chatting has furtherincreased the success opportunities for the university.The major threats are the competition present like Liverpool University, Ruskin Angliaand others.Recommendations for the university are as follows:
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