Foundations of Business System and Ecommerce

Running head: FOUNDATIONS OF BUSINESS SYSTEM AND ECOMMERCE
FOUNDATIONS OF BUSINESS SYSTEM AND ECOMMERCE
Student’s Name
University Name
Author note

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FOUNDATIONS OF BUSINESS SYSTEM AND ECOMMERCE
Executive summary
The purpose of this report is to act as an external consultant of DMU and analysis the
strengths, weakness, opportunity, threats of the university’s proposal to offer courses to the
overseas students through distance learning. The report summarizes the findings of the university
on the current offering and resources. Further, the report has analyzed the external situation
analysis of the university using the porters five force analysis; it has provided the objectives, the
success factors, key performance indicators. It has identified the competencies, resources and the
existing competition of the university. Lastly, it concludes and recommends on the
organizational changes that are required and the demand of the university.

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FOUNDATIONS OF BUSINESS SYSTEM AND ECOMMERCE
Table of contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................3
Part 1................................................................................................................................................3
SWOT analysis of De Montfort University.................................................................................4
Recommendation to overcome threat and weakness...................................................................5
Part 2................................................................................................................................................5
Porters five force analysis of De Montfort University................................................................5
Objectives of De Montfort University.........................................................................................6
Critical success factors of De Montfort University.....................................................................7
Key performance indicators to measure objectives.....................................................................7
Competencies and resources required.........................................................................................8
Competition, changes required and demand factor in DMU.......................................................8
Part 3................................................................................................................................................8
Recommendations........................................................................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10
Appendices....................................................................................................................................12

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FOUNDATIONS OF BUSINESS SYSTEM AND ECOMMERCE
Introduction
The De Montfort University plans to develop a strategy and a distinct identity to develop
and increase the number of international students in the university. The university choose to offer
to it students a range of courses at UG and PG level who wish to visit UK and study at DMU
university (Chen, et al., 2019). The university wishes to expand and grow its international
students including the India, China, Malaysia, Ghana, Nigeria and other countries. The university
proposes to offer more courses to the overseas students in distance learning mode. It proposes to
increase the number of countries to extent their market and offer courses. They wish to increase
awareness of their educational institution in the global market place and earn extra revenue. The
purpose of this report is to determine the SWOT analyzes of the university, the external forces
that affects the business and provides recommendations to overcome the weakness and threats of
the university.
Discussion
Part 1
DMU offers overseas placement to the students, internship, coaching, and training and
provide opportunities to its students for research as a part of De Montfort University life and
study. The university offers undergraduate and postgraduate courses, provides full time and part
time training and development courses, foundation courses and beyond registration modules. The
university proposes to offer more courses through distance learning (Cook, et al., 2016). The
international marketing and business at De Montfort University operates as a marketer in the
commercial world. The graduate employment market is highly competitive; however, there is