This assignment delves into a comprehensive strategic analysis of Unilever. It examines the company's external environment using PEST analysis, considering political, economic, social, and technological factors. Furthermore, it applies Porter's Five Forces framework to assess the competitive landscape. A SWOT analysis identifies Unilever's strengths, weaknesses, opportunities, and threats. The assignment also explores Unilever's strategic options through Ansoff Matrix and SAF (Suitability, Acceptability, Feasibility) matrix. Finally, a list of references provides further context for the analysis.